Category Archives: #banking

Leo Burnett & TD Bank Put Their Money On Michelle Czukar

Michelle Czukar teams up with Partners Film director Michael Downing in this fun spot for TD Bank out of Leo Burnett. There’s a great lesson to be learned here … it’s either that or don’t have kids.


Client: TD
Title: Financial Education – Reality Check

Agency: Leo Burnett
CEO/CCO North America: Judy John
Creative Directors: Chris Munnik and Kerry Reynolds
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Executive Producer/SVP Director of Production: Franca Piacente

Production Company: Partners Film
Director: Michael Downing
Director of Photography: John Houtman
Executive Producer: Aerin Barnes
Producer: David MacDonald

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin

Colour Facility: AlterEgo
Colourist: Eric Whipp

Finishing Facility: Fort York VFX
Flame Artist: Ernie Mordak
Flame Assistant: Melissa Vasiliev

Audio House: Pirate

Paul Proulx Delivers A Great Return For Investors Group and DDB Canada

Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.

Client: Investors Group
Title: Unique

Agency: DDB Canada
Creative Director: David Ross
Associate Creative Director/Copy Writer: Frank Macera
Art Director: Becky May
Producer: Jac Benoit

Production Company: Wilfrid Park
Director: Miguel Campaña
Executive Producer: Angie Colgoni
Director of Photography: Paco Femenia

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: Eggplant
Audio Producer: Nicola Treadgold
Audio Director/Composer: Adam Damelin

Michelle Czukar Makes It About Bensimon Byrne and Scotiabank

Scotiabank

Scotiabank and Bensimon Byrne wanted to show people how they’re making banking better. In “Downtime” we see people living their lives with easy accessibility to all the banking options available at Scotiabank. Michelle Czukar’s edit makes the most of Untitled Films director Hubert Davis’ look into the day-to-day. Uncovering the nuances and charm in each of the scenes while moving the story forward is one of Michelle’s specialties. It’s this sensitive touch that helps deliver the message that banking is about humanity.

Read more about the campaign here.

Client: Scotiabank
Title: Downtime

Agency: Bensimon Byrne
Partner/Executive Creative Director: Joseph Bonnici
Copywriter: Paul Little
Art Director: Debbie Chan
Producer: Meghan Cheesbrough

Production Company: Untitled Films
Executive Producer: Tom Evelyn
Executive Producer: Peter Davis
Director: Hubert Davis
Head of Production: Jason Friedman
Producer: Shannon Barnes
Director of Photography: Martin Hill

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Brett Rostrup

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Eggplant
Producer: Nicola Treagold