Author Archives: Rooster Post Production

About Rooster Post Production

Award winning editorial, visual design effects and on-set effects supervision for television and interactive advertising. Sales, Sean Atkinson, Exec Producer, Melissa Kahn,

Rooster Post Production Reveals New Branding, New Editor


Rooster Post has ushered in a gust of fresh air with new branding and the addition of a new editor to its roster. After 10 years, the Toronto post house has rebranded with a new identity that evokes its namesake icon while graphically representing the services it provides.

The new look accompanies Rooster’s shift to new ways of working and meeting client needs, and indicates that the company is evolving to meet the demands of the changing advertising landscape.

“A lot has changed over the last decade in advertising,” says executive producer Melissa Kahn. “Clients expect quicker turnarounds on work and need their post-production partners to work in new ways. We wanted our new brand identity to signal that, in addition to our years of experience and great talent, we’ve continued to adapt.”


Coupled with the rebrand, Rooster has promoted Colin Murdock to editor. Murdock joined Rooster in 2014 as assistant to Paul Proulx, where he exhibited a keen eye and a collaborative approach. His promotion is a testament to how the company fosters from within and continues to establish top creative talent.

“Colin’s dedication and meticulous attention to detail on every project has helped him develop his craft to become a strong storyteller,” says Proulx. “His ability to deliver on a creative brief, while also adding his voice to create a well-crafted story, make him a quick favourite with both agencies and directors.”

Having cut work for Ontario Ministry of Health, Extra Gum, Just Eat, and HISTORY’s Vikings, Murdock’s work exhibits a strong visual storytelling quality. His work has already received awards attention. “Failure,” the fast-paced, quick-cut spot for Ontario Ministry of Health received a silver at Strategy’s Atomic Awards, bringing early notoriety to his work.

View Colin Murdock’s reel.

Murdock joins the Rooster roster, which includes editors Michelle CzukarDave De CarloIzzy EhrlichChristina HumphriesMarc LangleyChris ParkinsJeff Poremba and Paul Proulx.

Marc Langley edits the sequel to one of advertising’s most iconic spots


Sixteen years after Ikea “Lamp” lit-up people’s hearts and won a multitude of advertising honours—including the Film Grand Prix in Cannes—a sequel has been released to complete the discarded lamp’s story.

“Lamp 2,” from Rethink and directed by Mark Zibert of Scouts Honour, follows the lamp to its new home and bright new life, in tune with the current need for sustainability.

Title: Lamp 2

Agency: Rethink
Executive Creative Director: Aaron Starkman
Creative Director and Art Director: Joel Holtby
Creative Director and Copywriter: Mike Dubrick
Agency Producer: Anne Marie Martignago
Account Director: Sarah Riedlinger

Production Company: Scouts Honour
Director: Mark Zibert
Cinematographer: Todd Martin
Executive Producer: Rita Popielak

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artists: Ernest Mordak, James Marin
Online Assistant: Melissa Vasiliev

Music House: Mit Out Sound
Composer: Ren Klyce

Mixing House:
 Vapor RMW
Producer: Ted Rosnick

Guess who’s coming for dinner? Marc Langley cuts latest Ikea for Rethink.

“The People Are Coming” is the name of the latest Ikea creative out of Rethink. Editor Marc Langley teamed up with Someplace Nice director/cinematographer Damien Toogood to bring a couple’s dinner party prep to life.

Title: The People Are Coming

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: Haley Hinkley
Copywriter: Jacquelyn Parent
Agency Producer: Anne Marie Martignago

Production Company: Someplace Nice
Director: Damien Toogood
Cinematographer: Damien Toogood
Executive Producer: Chilo Fletcher, Estelle Weir
Line Producer: Gillian Gardner

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Paul Binney
Online Assistant: Luke White

Audio House: Vapor RMW
Producer: Ted Rosnick

Paul Proulx’s editorial is right on the money for Arrivals + Departures client easyfinancial

Editor Paul Proulx and Untitled Films director John Mastromonaco collaborate on this touching spot about a couple who find themselves in a tough financial situation. The creative is from Arrivals + Departures and easyfinancial. Proulx builds on Mastromonaco’s masterful direction and cinematography with a sensitive cut that mines the emotions to show the difference between a financial ‘no’ and a ‘yes’ for one family.

Title: Bills

Agency: Arrivals + Departures
Chief Creative Officer: Jason Locey
Associate Creative Director: Angela Sung
Producer: Sharon Kosokowsky
Account Director: Noela Costa

Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director: John Mastromonaco
Director of Photography: John Mastromonaco
2nd camera operator: Eric Gerard

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Finishing: Alter Ego
Lead Flame Artist: Andres Kirejew

Audio House: Toast and Jam
Director/Producer: Thomas Neuspiel

Colour: Alter Ego
Colourist: Clinton Homuth

Heartbreaking new work by Dave De Carlo for Heart & Stroke via Olgilvy.

The message from Ogilvy and Heart & Stroke? Red is the new pink.

Breast cancer and the pink ribbon campaign has long been one of Canada’s top female medical causes. In this new campaign for Heart & Stroke, we are all being encouraged to take women’s heart-related symptoms ‘blinking red’ seriously.

It’s #TimeToSeeRed.

The creative highlights statistics that show how women are dying unnecessarily. Editor Dave De Carlo teamed up with Spy Films director James Lawes on this cinema and web campaign.

Brand: Heart & Stroke
Title: “See Red”

Agency: Ogilvy
Senior Partner: Jody Low-A-Chee
Creative Director: Brian Murray
Group Creative Director: Chris Dacyshyn
Group Creative Director: Julie Markle
Content Producer: Brenda Surminski
French Producer: Liliane Clune

Production Company: Spy Films
Executive Producer: Natalia Winardi
Director: James Lawes

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editors: Brett Rostrup

Finishing: Fort York
Finishing Artist: Paul Binney & James Marin

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: TA2 Music
Sound and Music Supervisor: Steve Gadsden

If it’s Spring, it must mean Awards Season is here again

The 2018 Marketing Awards kick off awards season Thursday, May 31st at the Carlu. Congratulations to all the finalists! A big shout out to Rooster Editors Dave De Carlo, Chris Parkins, Izzy Ehrlich, Marc Langley and Joey Whitelaw who have all worked on projects that are shortlisted.

Strategy Online’s 2018 Marketing Shortlists

Advertising Shortlist
Dave De Carlo – Edelman, “Rivolta: In The Head of a Hacker” for HP Studio
Izzy Ehrlich – Cossette, “Audition Tapes” for Public Mobile
Marc Langley – Doug & Partners, “Bring Back Wildhood” for Go RVing.
Joey Whitelaw – Taxi, “Meet Keith” for Sirius XM

Public Service Shortlist
Chris Parkins – FCB Canada, “Anything But Sorry” for Canadian Down Syndrome Society

Rivolta – Dave De Carlo, editor

“Audition Tapes” Club – Izzy Ehrlich, editor

Go RVing – Marc Langley, editor

Anything But Sorry – Chris Parkins, editor

“Meet Keith” Knocknock + Kathy – Joey Whitelaw, editor


Paul Proulx helps KIA discover its wild side for Innocean and The Corner Store

Editor Paul Proulx collaborates with director Keegan Wilcox from The Corner Store, on this 3-minute film for Innocean and KIA. In the spot, KIA has fun demonstrating the natural abilities of its range of vehicles. Each of the segments in the 3-minute film will also screen as standalone pieces.

Brand: KIA
Title: Natural Habitat

Agency: Innocean
Executive Creative Director: Ian MacKellar
Associate Creative Director and Art Director: Arron Isaac
Copywriter: Kurtis Martin

Associate Creative Director: Mirko Greenwood
Producer: Alina Prussky

Production Company: The Corner Store
Executive Producer: Jennie Montford
Director: Keegan Wilcox
Director of Photography: Christopher Mably

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate
Executive Producer: Joanne Uyeyama