Tag Archives: #RoosterPostProduction

Dave De Carlo Teams Up With Anomaly and Bud Light

Some things go better together. And some things just want to compete. Such is the case with the launch of Bud Light’s NFL team cans in an eye-catching spot out of Anomaly. Dave De Carlo collaborated with Someplace Nice director Drew Lightfoot on “Who You Got?” a spot created to get consumers excited about the upcoming football season with the benefit of going can vs can and team vs team.

Brand: Bud Light
Title: Who You Got?

Agency: Anomaly
Executive Creative Director: Dave Douglass
Creative Directors: Gary Westgate, Neil Blewett, Jack Latulippe
Copywriter: Ryan Chiasson
Art Director: Jordan Dunlop
Head of Production: Janice Bisson
Producer: Kris Anzlinger

Production Company: Someplace Nice
Director: Drew Lightfoot
Executive Producer: Chilo Fletcher
Director of Photography: Vinit Borrison
Line Producer: Gill Gardner
Production Manager: Scott Rudderham

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth

Finishing Facility: Fort York VFX
Flame Artist: Paul Binney
Flame Assistant: Luke White

Audio House: BoomBox

Marc Langley, Target, and Newfoundland Tourism were on fire at the ICE Awards

Newfoundland and Labrador Tourism

Ice AwardsCongratulations to Marc Langley, Target and Newfoundland and Labrador Tourism for their Best of Show win at the ICE Awards. “Crayons” was directed by Sparks Productions’ Paul Santana. Target took home three Golds and three Craft Awards as well as Best of Show, altogether earning 21 awards for “Crayons”, involving executions in other platforms related to the campaign, and work for Newfoundland and Labrador Tourism. The ICE Awards celebrates creativity in Atlantic Canada. Best of Show

Read more about Target’s win. For a list of ICE winners and judges, click here.


Michelle Czukar Joins the Team at Rooster Post Production

Michelle CzukarMichelle Czukar is one of the top television commercial editors in Canada. She began her career editing music videos and was quickly regarded as Canada’s premier music video editor. Her talent has seen her collaborate with renowned director Floria Sigismondi on a wide range of projects, from Marilyn Manson, Tricky, and The Cure, to the legendary David Bowie.

Michelle’s exceptional editorial talent in the music video world was soon recognized by Canadian advertising agencies. Today, she is regarded as one of the top ‘go-to’ editors in the Toronto market. Michelle has collaborated on many iconic Canadian brands ranging from HBC and Bell, to Sick Kids and Air Canada. She has enjoyed working relationships and many repeat commercial projects with directors such as Adhoc Content’s Chris Sargent, Skin and Bones director Mark Zibert, and Soft Citizen’s The Perlorian Brothers. Michelle has won many International awards including a Gold Lion for agency Zig and Unilever brand Vim for ‘Prison Visitor’. She also has the distinction of having more work featured on the Shots International reel than any other Canadian editor.

Michelle continues to produce award-winning work. Most recently, she was recognized at NYC’s One Show 2016 in the craft editing category for her editorial contribution on Sick Kids “Better Tomorrows” for JWT, directed by Mark Zibert.

Watch Michelle’s reel


Editor Izzy Ehrlich Discovers The Wonders Downstairs For IKEA and Leo Burnett


The newest campaign for IKEA and Leo Burnett is a pool of 3 fifteen second spots, edited by Izzy Ehrlich and directed by Aspekt director RBG6. “Market Hall” showcases some of the neat products, like bowls, knives, and graters that you can find in the Market Hall at IKEA.

Client: IKEA
Title: Market Hall
Length: 3 x :15
Agency:  Leo Burnett
CEO & Chief Creative Officer: Judy John
Creative Director: Sam Cerullo, Kelly Zettel
Art Director: Fernando Hernandez
Copywriter: Morgan Kurchak
Agency Producer: Laurie Filgiano

Production Company: Aspekt
Director: RBG6
Cinematographer: John Strandh
Executive Producer: Kim Buisson
Line Producer: Sofia Bjorkman

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: Fort York
Online Artist: Andrew Rolfe
Online Assistant: Kevin Asis

Audio House: The Eggplant
Producer/Music Supervisor: Nicola Treadgold

Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

dairyfarmersofcanadaDDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass™ in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website, themilkglass.ca.

milk-glassThe Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Edited by Paul Proulx and directed by Steam Film’s Matt Atkinson.

Client: Dairy Farmers of Canada
Title: “The Milk Glass™”
Length: 1×60, 1×30, 5×15

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Associate Director of Production: Stef Fabich

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Robert Scarborough

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editors: Aaleya Waslat, Colin Murdock
Finishing: Fort York
Lead Flame Artist: Mike Bishop

Colour: Alter Ego
Colourist: Wade Odlum

Audio House: Grayson Matthews

Christina Humphries Brings On The Games With Zulu Alpha Kilo & Bell Canada

Bell CanadaBell Canada is getting its Summer Olympic game on with this new spot edited by Christina Humphries and directed by Bastian Glaessner from Soft Citizen. “Bring On The Games” brings on a great cut, a catchy Latin beat and the thrill of Olympic events right in the palm of your hands.

Client: Bell Canada
Title: Bring On The Games

Agency: Zulu Alpha Kilo
Chief Creative Officer & CEO: Zak Mroueh
Executive Creative Director: Allen Oke
Associate Creative Director: Catherine Allen
Associate Creative Director: Ian Simpson
Senior Producer: Pam Portsmouth

Production Company: Soft Citizen
Executive Producer: Eva Preger
Director: Bastian Glaessner
Director of Photography: Frederik Jacobi

 Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Colour: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: The Vanity
Lead Flame Artist: Naveen Srivastava

Audio House: Vapor

Marc Langley Knows Where It’s At For FCB Toronto & OTMPC

Where Am I?Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way.

The visually stunning campaign was filmed over nine months. Editor Marc Langley cut together dynamic broadcast creative, showcasing the amazing footage directed by OPC’s Andrew Cividino. Cividino’s feature film “Sleeping Giant” debuted at the 2015 Cannes Film Festival.


“Where Am I?”
Client: Ontario Tourism Marketing Partnership Corporation
President & CEO: Ronald Holgerson
Vice President, Chief Marketing Officer: Lisa LaVecchia
Special Projects Manager: Debra Mansillo
Director, Brand Management and Consumer Marketing: Michelle Borthwick
Director, Digital Marketing: Julia Holliday
Campaign Title: Where Am I?


Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Creative Director:
VP, Group Creative Director: Jeff Hilts
VP, Group Creative Director: Nancy Crimi-Lamanna


Art Director:
VP, Group Creative Director: Jeff Hilts
Senior Art Director: Rob Dean
Art Director: Cody Sabatine


VP, Group Creative Director: Nancy Crimi-Lamanna
Senior Copywriter: Dave Delibato
Copywriter: Joseph Vernuccio


Account Team:
VP, Management Director: Sunil Sekhar
VP, Business Director: Sarah Banks
Account Supervisor: Violet Karbalaei
Account Coordinator: Skye Gandy


Agency Producer:
Producer: Rea Kelly
Producer: Sumit Ajwani


Project Manager:
VP, Operations: Kinga Karadi
Senior Project Manager: Michelle Simpson
Project Coordinator: Emily Watkin
Project Coordinator: Carly Roy


VP, Chief Strategy Officer: Shelley Brown
VP, Planning Director: Heather Segal
Senior Strategist: Anastasia Tubanos
Lead User Experience: Kristy Pleckaitis
Digital Strategist: Shelagh Hartford


Agency Videographer/Editor: Jorge Vasconez
VP, Director of Communications: Rob MacLean


Production Company: OPC
Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Karen Harnisch, Marc Swenker
Director: Andrew Cividino,
DOP:James Klopko


Editing House: Rooster Post Production
Editor: Marc Langley
Executive Producer: Yumi Suyama
Assistant Editor: Eric Dubois


Transfer Facility: Alter Ego
Colourist: Eric Whipp


Online Facility: Fort York VFX
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev


Music House: Silent Joe
Music Track Director: Jody Colero
Exec Producer: Jane Heath
Song “Giant”
Composer: Bruce Peninsula arranged by Todor Kobakov
Engineer: Vlad Nikolic
Sound Design: Vlad Nikolic