Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.
Client: Dairy Farmers of Canada Title: “Pour a Tall Cold One”
To love winter is to embrace it. Cold and all. In this Coors Light spot from Rethink, editor Marc Langley and Spy Films director Tamir Moscovici make sure Coors Light keeps on truckin’ no matter what the season. Beautiful shots of mountain scenery accompany the Coors Light truck taking viewers on a lively journey up a snowy mountain. At the peak of the action is a party waiting to happen. An original track by Vapor-RMW completes the fun.
Agency: RETHINK Executive Creative Director: Aaron Starkman Creative Director: Mike Dubrick & Joel Holtby Copywriter: Mike Dubrick Art Director: Joel Holtby Director of Broadcast Production: Catherine Dumas
Production Company: SPY FILMS Director: Tamir Moscovici Cinematographer: Anthony Arendt Executive Producer: Marni Luftspring Line Producer: Erik Wilson
Editing Facility: ROOSTER POST PRODUCTION Editor: Marc Langley Assistant Editor: C. Hilary Smith
Colour Facility: ALTER EGO Colourist: Eric Whipp
Finishing Facility: FORT YORK Online Artist: Ernie Mordak (30) & Mike Bishop (15) Online Assistant: Melissa Vasiliev (30) & Luke White (15)
Audio House: Original Music VAPOR-RMW Creative Director: Ted Rosnick Producer: Kat Stewart Executive Producer: Jeff Cohen
Chris Parkins has always demonstrated great comedic timing in his work. This time out, Chris has a little fun with Sid Lee’s latest for Subway. “Retired Couponer” features a stylish Irene Apfel lookalike who has given up the coupons in favour of the great sandwich deals at Subway.
Client: Subway Agency: Sid Lee Executive Creative Directors: Tom Koukodimos & Jeffrey Da Silva Creative Director: Kelsey Horne Copywriters: Laura Tribble & Mathieu Belley Art Director: Pete Sherrah Agency Producer: Cherie O’Connor
Production Company: Untitled Films Director: Aleysa Young DOP: Katherine Lutes Executive Producer: Peter Davis Producer: Michael Smith
Editing Facility: Rooster Post Production Editor: Chris Parkins Assistant Editor: Colin Murdoch
Colour Facility: Alter Ego Colourist: Connor Fisher
Finishing: Fort York VFX Online Artist: Mike Bishop
We love a good demonstration, especially when the concept is clever and entertaining. In this film, Kia takes the saying, “seeing is believing” to a whole new level with “The Kia Chairlift: Made To Conquer Winter”, edited by Paul Proulx and directed by Charles Wahl from Asymetric. To prove that Kia can handle winter snow, the folks at Innocean came up with the idea of giving skiers a lift up the mountain. But not in a chair lift … in a Kia. What starts as a ‘what’ moment, quickly turns into a ‘WOW’ moment for these skiers. Paul delivers a dynamic, finely-tuned cut that deftly showcases Charles and Samy’s beautiful shots of the scenery, skiers, and car while giving the dialogue elbow room to tell the story.
Client: Kia Title: The Kia Chairlift: Made to Conquer Winter
Agency: Innocean Creative Director: Gerald Schoenhoff Copy Writer: Jonathan King Art Director: Arron Isaac Producer: Alina Prussky
Executive Producer: Evan Landry Production Company: Asymetric Director: Charles Wahl Director of Photography: Samy Inayeh
Editing Facility: Rooster Post Production Editor: Paul Proulx Assistant Editor: Colin Murdock
Colour: Alter Ego Colourist: Eric Whipp
Finishing: Fort York VFX Lead Flame Artist: Andrew Rolfe
This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.
Client: Dairy Farmers of Canada Name of commercial: The Dinner Party Agency: DDB Canada Chief Creative Officer: Cosmo Campbell Creative Director: Paul Wallace Art Director: George Lin Copywriter: Alex Manahan Agency Producer: Stef Fabich/ David Smith
Production Company: OPC Director: Matt Devine Cinematographer: Adam Marsden Executive Producer: Harland Weiss/ Donovan Boden Line Producer: Ian Webb
Editing Facility: Rooster Post Production Editor: Izzy Ehrlich Assistant Editor: Taylor McWade
Colour Facility: The Vanity Colourist: Andrew Exworth
VFX / Finishing Facility: The Vanity Online Artist: Naveen Srivastava
It’s what many editors aspire to. We’re thrilled to offer editor Dave De Carlo a big round of applause for his nomination at the 2017 Canadian Screen Awards. Dave is in great company, being nominated with some amazing editorial talent in the category of ‘Best Editing in a Feature Documentary’ for the film, “Giants of Africa”. Congratulations Dave. We’ll have our fingers crossed for you! Read more about Giants of Africa.
Congratulations also to DOP Chris Romeike for his nomination for “Giants of Africa” in the ‘Best Cinematography in a Feature Length Documentary’ category.
Who’s living larger than large? You will be … when you win the Mega Cash Lottery. The commercial gives us an over-the-top peek into what it’s like to win big. You won’t just be living large … you’ll be living MEGA. We’re down with that. Editor Christina Humphries and Sequoia director Richard Farmer won the day for FCB Toronto and client Ontario Lottery & Gaming (OLG).
Client: OLG Title: Live Mega
Agency: FCB Toronto Chief Creative Officers: Jeff Hilts and Nancy Crimi-Lamanna Associate Creative Director: Angela Sung Copywriter: Lindsay Eady Producer: Clair Galea
Production Company: Sequoia Content Executive Producer: Suzanne Allan Director: Richard Farmer Director of Photography: Robert Scarborough
Editing Facility: Rooster Post Production Editor: Christina Humphries Assistant Editor: Brett Rostrup
Colour Facility: Nice Shoes Colourist: Roslyn Di Sisto
Finishing: Wingman VFX Lead Flame Artist: James Andrews