No matter how you cut it, Marc Langley knows how to capture great moments in a slice of life commercial. This one from John St. for Boston Pizza adds a comedic twist via some smart voice over writing and perfectly-timed reactions from the talent. Marc collaborated with Soft Citizen director Yael Staav.
Client: Boston Pizza Name: Sharing is Awesome
Agency: John St. Creative Director: Paul Little Copywriter: Martin Stinnissen Art Director: Jenny Luong Producer: Lauren Sloan
Production Company: Soft Citizen Executive Producer(s): Eva Preger, Link York, Rob Burns Director: Yael Staav
Editing Facility: Rooster Post Production Editor: Marc Langley Assistant Editor: Warren Goodwin
Finishing: Fort York VFX Lead Online Artist: Mike Bishop
The folks at KBS and Gaviscon want people to get to know the blue Gaviscon guy a little better. To help with that mission, editor Dave De Carlo teamed up with Frank director Craig Brownrigg to bring the typecast blue Gaviscon guy to life. This cute spot features him on a date, taking in nature’s beauty, driving a car and hanging out at home. We think he’s kinda endearing.
Brand: Gaviscon Title: ’Typecasting 2.1’
Agency: KBS Executive Creative Director: Laura Kim Head of Broadcast: Brenda Surminski Associate Creative Director: Ketan Manohar Art Director: Caroline Sierra-Bornais Broadcast Producer: Nick Hutcheson
Production Company: Frank Director: Craig Brownrigg Executive Producers: Danielle Kappy, Belinda Struminger Producer: Todd Huskisson Director of Photography: Brendan Steacy
Editing Facility: Rooster Post Production Editor: Dave De Carlo Assistant Editor: Mikaela Bodin
Colour Facility: Alter Ego Colourist: Eric Whipp Colour Assistant: Shady Hanna
Finishing: Fort York VFX Flame Artist: Paul Binney Flame Assistant: Luke White
Audio House: Vapor RMW Creative Director: Art Mullin
This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.
Client & Product: Dairy Farmers of Canada – Milk Name of campaign: “Pour a Tall Cold One ” Spot Title: “Softball”
If you see a giant red dome this summer, you’ll know you’re about to see a special film about Canada, edited by Michelle Czukar and directed by Drew Lightfoot who is repped in Toronto by Someplace Nice. Shot over 40 days, ‘Horizon‘ is a 22-minute film created for Canada’s sesquicentennial that takes its audience on a revealing expedition of Canada. The film draws its artistic inspiration from across Canada’s rich cultural landscape, featuring traditional and contemporary creative works. Horizon will be screened in several cities this summer under the giant red dome which is currently on tour.
To find out more about the cinematic dome, tour dates, and the film, click here.
Tim Hortons’ new broadcast spot is the latest release in it’s Canada 150 campaign. The spot aims to raise a red Tim’s cup in salute to Canadian families of all backgrounds. “Born on Canada Day” is edited by Michelle Czukar and directed by Samir Mallal from Skin & Bones. The creative showcases families in hospitals at different points in the birthing process.
Title: Born On Canada Day Agency: JWT Chief Creative Officer: Ryan Spelliscy Creative Director: Laurent Abesdris & Denise Cole Art Director: Laurent Abesdris Copywriter: Denise Cole Agency Producer: Jennifer Cotton
Production Company: Skin & Bones Director: Samir Mallal Cinematographer: Justin Brown Executive Producer: Dan Ford Line Producer: Max Brook
Editing Facility: Rooster Post Production Editor: Michelle Czukar Assistant Editor: Taylor McWade
Colour Facility: Alter Ego Colourist: Wade Odlum
VFX / Finishing Facility: Fort York Online Artist: Justin Lee Online Assistant: Luke White
Dave De Carlo recently collaborated with Revolver Films’ talented young director Mark Bone on an incredibly moving short film for BBDO Toronto and Mercedes-Benz Canada. The agency commissioned Toronto-based queer artist Thomarya “Tee” Fergus to create a mural that was inspired by conversations with people from the LGBTQ2 community who have experienced hate speech, bullying and discrimination. Based on their stories, Fergus created a mural she hopes will encourage healing.
The film, which launched during Pride Week 2017, documents some of the people behind the recently-unveiled mural that sends a message of love and inclusivity to passers-by in Toronto, while the corresponding digital campaign takes a stand against abuse and hate speech on a national scale.