Category Archives: Uncategorized

Marc Langley edits the sequel to one of advertising’s most iconic spots

IKEA_LAMP 2_HI RES

Sixteen years after Ikea “Lamp” lit-up people’s hearts and won a multitude of advertising honours—including the Film Grand Prix in Cannes—a sequel has been released to complete the discarded lamp’s story.

“Lamp 2,” from Rethink and directed by Mark Zibert of Scouts Honour, follows the lamp to its new home and bright new life, in tune with the current need for sustainability.


Brand:
 Ikea
Title: Lamp 2

Agency: Rethink
Executive Creative Director: Aaron Starkman
Creative Director and Art Director: Joel Holtby
Creative Director and Copywriter: Mike Dubrick
Agency Producer: Anne Marie Martignago
Account Director: Sarah Riedlinger

Production Company: Scouts Honour
Director: Mark Zibert
Cinematographer: Todd Martin
Executive Producer: Rita Popielak

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artists: Ernest Mordak, James Marin
Online Assistant: Melissa Vasiliev

Music House: Mit Out Sound
Composer: Ren Klyce

Mixing House:
 Vapor RMW
Producer: Ted Rosnick

Guess who’s coming for dinner? Marc Langley cuts latest Ikea for Rethink.

“The People Are Coming” is the name of the latest Ikea creative out of Rethink. Editor Marc Langley teamed up with Someplace Nice director/cinematographer Damien Toogood to bring a couple’s dinner party prep to life.


Brand:
Ikea
Title: The People Are Coming

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: Haley Hinkley
Copywriter: Jacquelyn Parent
Agency Producer: Anne Marie Martignago

Production Company: Someplace Nice
Director: Damien Toogood
Cinematographer: Damien Toogood
Executive Producer: Chilo Fletcher, Estelle Weir
Line Producer: Gillian Gardner

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Paul Binney
Online Assistant: Luke White

Audio House: Vapor RMW
Producer: Ted Rosnick

Heartbreaking new work by Dave De Carlo for Heart & Stroke via Olgilvy.

The message from Ogilvy and Heart & Stroke? Red is the new pink.

Breast cancer and the pink ribbon campaign has long been one of Canada’s top female medical causes. In this new campaign for Heart & Stroke, we are all being encouraged to take women’s heart-related symptoms ‘blinking red’ seriously.

It’s #TimeToSeeRed.

The creative highlights statistics that show how women are dying unnecessarily. Editor Dave De Carlo teamed up with Spy Films director James Lawes on this cinema and web campaign.

Brand: Heart & Stroke
Title: “See Red”

Agency: Ogilvy
Senior Partner: Jody Low-A-Chee
Creative Director: Brian Murray
Group Creative Director: Chris Dacyshyn
Group Creative Director: Julie Markle
Content Producer: Brenda Surminski
French Producer: Liliane Clune

Production Company: Spy Films
Executive Producer: Natalia Winardi
Director: James Lawes

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editors: Brett Rostrup

Finishing: Fort York
Finishing Artist: Paul Binney & James Marin

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: TA2 Music
Sound and Music Supervisor: Steve Gadsden

Paul Proulx helps KIA discover its wild side for Innocean and The Corner Store

Editor Paul Proulx collaborates with director Keegan Wilcox from The Corner Store, on this 3-minute film for Innocean and KIA. In the spot, KIA has fun demonstrating the natural abilities of its range of vehicles. Each of the segments in the 3-minute film will also screen as standalone pieces.

Brand: KIA
Title: Natural Habitat

Agency: Innocean
Executive Creative Director: Ian MacKellar
Associate Creative Director and Art Director: Arron Isaac
Copywriter: Kurtis Martin

Associate Creative Director: Mirko Greenwood
Producer: Alina Prussky

Production Company: The Corner Store
Executive Producer: Jennie Montford
Director: Keegan Wilcox
Director of Photography: Christopher Mably

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate
Executive Producer: Joanne Uyeyama

Marc Langley cuts the latest White Spot brand creative for 123w

Working from dawn ’til dusk is something editor Marc Langley is familiar with. This new brand commercial for White Spot and 123w features “A Day In The Life” of White Spot and its customers. Marc worked with Untitled Films director Mark Gilbert to beautifully weave together some iconic White Spot/BC moments.

Brand: White Spot
Title: A Day In the Life

Agency: 123w
Creative Director: Rob Sweetman
Copywriter: Kate Roland
Account Manager: Matt McGarva

Production Company: Untitled Films
Executive Producers: Peter Davis & Tom Evelyn
Director: Mark Gilbert
Director of Photography: Richard Henkels
Producer: John Durrant

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Nice Shoes
Colourist: Roslyn Di Sisto

Finishing: Fort York VFX
Online Artist: Andrew Rolfe
Online Assistant: Kevin Asis

Audio House: Grayson Matthews

Michelle Czukar’s editorial is a secure investment for The Garden Collective and Coinsquare

Michelle Czukar collaborates with Soft Citizen’s The Perlorian Brothers in this spot for The Garden Collective and Coinsquare. Filled with characters of equal parts creepy and shady, it’s a cautionary tale for people who want to invest online.


Brand: Coinsquare
Title: “Do Digital Currency Right”

Agency: The Garden Collective
Creative Director: Shane Ogilvie
Art Directors: Rosalinda Graziano, Paul Riss
Writers: Lindsay Eady, Jason Perdue, Kaidy Wong
Strategy Director: Shari Walczak
Strategist: Sarah Philips
Project Cultivator: Jessica Lax
Producer: Jen Mete

Production Company: Soft Citizen
Executive Producer: Eva Preger
Line Producer: Andrew Sulliman
Director: The Perlorian Brothers
DOP: Pawel Pogorzelski
Production Designer: Jay Pooley

Editing House: Rooster Post Production
Editor: Michelle Czukar

Transfer Facility: Alter Ego
Colourist: Eric Whip

Online Facility: The Vanity
Online Artist: Naveen Srivastava

Music House: Pirate Group
Music Track Director: Chris Tait
Engineer: Kyle Anderson

Izzy Ehrlich gets behind Rethink and the Raptors for the playoffs

It’s game on for the NBA playoffs and the Toronto Raptors. In support, Rethink and Coors Light enlisted the team of editor Izzy Ehrlich and Spy Films directors Lucas Dabrowski + Etienne Proulx to help create some buzz. In the spot, Lucas Dabrowski shot the non-product elements, while Etienne Proulx handled the product shots.

Brand: Coors Light
Title: Raptors Playoffs

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: John Ricciardella
Copywriter: Tyler Copoc
Agency Producer: Margaret John

Production Company: Spy Films
Directors: Lucas Dabrowski, Etienne Proulx
Cinematographer: Kiel Milligan, Etienne Proulx
Executive Producer: Natalia Winardi
Line Producer: David Cosgrove

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Audio House: Vapor RMW
Producer/Music Supervisor: Ted Rosnick