Category Archives: television

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Michelle Czukar Joins the Team at Rooster Post Production

Michelle CzukarMichelle Czukar is one of the top television commercial editors in Canada. She began her career editing music videos and was quickly regarded as Canada’s premier music video editor. Her talent has seen her collaborate with renowned director Floria Sigismondi on a wide range of projects, from Marilyn Manson, Tricky, and The Cure, to the legendary David Bowie.

Michelle’s exceptional editorial talent in the music video world was soon recognized by Canadian advertising agencies. Today, she is regarded as one of the top ‘go-to’ editors in the Toronto market. Michelle has collaborated on many iconic Canadian brands ranging from HBC and Bell, to Sick Kids and Air Canada. She has enjoyed working relationships and many repeat commercial projects with directors such as Adhoc Content’s Chris Sargent, Skin and Bones director Mark Zibert, and Soft Citizen’s The Perlorian Brothers. Michelle has won many International awards including a Gold Lion for agency Zig and Unilever brand Vim for ‘Prison Visitor’. She also has the distinction of having more work featured on the Shots International reel than any other Canadian editor.

Michelle continues to produce award-winning work. Most recently, she was recognized at NYC’s One Show 2016 in the craft editing category for her editorial contribution on Sick Kids “Better Tomorrows” for JWT, directed by Mark Zibert.

Watch Michelle’s reel

 

Izzy Ehrlich Edits “No-Grey Rule” for Leo Burnett

No-Grey RuleEditor Izzy Ehrlich helps to deliver a powerful message in this campaign for Leo Burnett and the Ontario Women’s Directorate. The spot called “No-Grey Rule”, puts words to things that demean and degrade people, things such as sexual violence and harassment, with the idea that if it’s not okay to say, it’s not okay to do. The spot was directed by Revolver Film’s Bruce McDonald.

 

 

Name of Commercial: ‘The No-Grey Rule’
Client: Ontario Women’s Directorate
Agency: Leo Burnett
CEO & Chief Creative Officer: Judy John
Creative Group Head: Kelly Zettel
Art Director: Chris Brown
Copywriter: Jordan Gabriel
Agency Producer: Julie Caniglia

 

Production Company: Revolver Films
Director: Bruce McDonald
DOP: Johnny Cliff
Executive Producer: Luc Frappier

 

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Craig Jay

 

Colour/Transfer: The Vanity
Colourist: Andrew Exworth
Finishing: Fort York
Online Artist: Ernie Mordak
Online Assistant: Jason Pererira

 

Audio House: TA2

 

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A Big Night At The ADCCs for Rooster Post

Award photoLast night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.

Broadcast Gold : Editing “Invade”

Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Agency: FCB Toronto
Client: Ontario Tourism
Full Credits
“Invade” also won:
Broadcast Silver – Sound Design
Broadcast Silver – Cinematography

 

 

Integrated Campaign Gold : Advertising Integrated Campaign “Groceries Not Guns”

Interactive Gold : Digital Integrated Campaign

Interactive Gold : Miscellaneous Non Profit/Public Service

Silver : TV Public Service Campaign “Not Allowed/Lockdown”

Silver, TV Single Low Budget or Less ($50,000 or less) “Not Allowed”

Silver, TV Public Service, Campaign “Not Allowed”, “Lockdown”

Editor: Paul Proulx (“Not Allowed”)
Assistant Editor: Colin Murdock
Flame Artist: Mike Bishop, Fort York VFX
Agency: GREY
Client: Moms Demand Action For Gun Sense In America
Full Credits

 

 

Interactive Gold : Online Video, Series “It Speaks For Itself”

Silver : Online Video, Single “Tap”

Silver : Online Video, Single “6 Pack”

Silver : Online Video, Single Tap “Mural”

Editor: Joey Whitelaw
Online: Ernest Mordak, Fort York VFX
Production Company: Sequoia
Director: Trevor Cornish
Agency: Anomaly
Client: Shock Top

 

 

Advertising Silver : Experiential, Single, “Hockey Heaven”

Media Interactive & Promo Merit : “Hockey Heaven”

Interactive Merit : Digital Integrated Campaign “Hockey Heaven”

Editor: Marc Langley (“Epic Rink”, “Hockey Heaven”)
Assistant Editor: Spencer Shiffman
Flame Artist: Paul Binney, Fort York VFX
Agency: Rethink
Client: Molson Canadian
Full Credits “Hockey Heaven”
Full Credits “Epic Rink”

 

 

 

 

Interactive Gold : Digital Installation “Uber Safe”

Gold : Innovative Use of Technology

Gold : Media Innovation

Silver : Out of Home Enhanced, Single

Silver : Promo

Silver : Experiential, Single

Editor: Joey Whitelaw
Fort York VFX
Production Company: Someplace Nice
Director: Sean McBride
Agency: Rethink
Client: Uber

 

 

 

Silver Broadcast : TV Single, 30 Seconds “Prom Night”

Silver TV Single, 60 Seconds or More

Editor: Marc Langley
Flame Artist: Paul Binney, Fort York VFX
Agency: DDB Canada
Client: Volkswagen Tiguan
Full Credits

 

 

 

Merit Broadcast Direction “Humans for Humans”

Editor: Izzy Ehrlich
Online: Ernest Mordak, Fort York VFX
Production Company: OPC/Family Style
Director: Angie Bird
Agency: Leo Burnett
Client: Raising The Roof

 

 

Interactive Silver : Product or Service Promotion  “Fry Defender”

Editor: Jeff Poremba
Online: Andrew Rolfe, Fort York VFX
Production Company: OPC/Family Style
Director: Jono Hunter
Agency: Tribal Worldwide, a division of DDB
Client: McDonalds

 

 

 

Paul Proulx #MakesAmazing Edits for JWT & Air Canada’s Amazing World

Screen Shot 2015-09-09 at 4.45.50 PMIt’s pretty amazing that airlines move hundreds of thousands of people around the globe every day. To capture it all for Air Canada, Spy Film’s Tamir Moscovici flew around the world to film the sense of wonder that is felt by Air Canada’s personnel each and every day. Editor Paul Proulx sifted through hours of footage to craft the unique stories told by Air Canada’s pilots, flight attendants, air traffic controllers and one very lucky parent. In all, 4 films were produced for Air Canada and JWT in support of their #MakingAmazing promotion.

 

Client: Air Canada
Name of commercial(s): A Day To Hold On To, Flight Attendant, Pilot, SOC
Agency: JWT
Chief Creative & Integration Officer: Brent Choi
Executive Creative Director: Ryan Spelliscy
Creative Director: Gary Westgate
Art Director: Alex Newman
Copywriter: Patrice Pollack
Producer: Caroline Clarke

 

Production Company: Spy Films
Director: Tamir Moscovici
DOP: Kelly Jeffrey

 

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

 

Colour: Alter Ego
Colourists: Wade Odlum

 

Finishing: Fort York VFX
Flame Artist(s): Ernie Mordak and Andrew Rolfe

 

Audio House: Tattoo Sound & Music

Rooster Post Helps Put The Cheers Into Rethink’s Coors Light Games

Screen Shot 2015-06-16 at 10.24.24 AMThis summer, Rethink and Coors Light are celebrating backyard games with an epic 2-day tournament called “The Coors Light Games”. These Games feature really, really, really amateur athletes whose only athletic skill is in finding a special gold Coors Light can to qualify. We say cheers to that. The creative was directed by The Corner Store Film’s Jorn Haagen with editorial by Marc Langley.

 

 

Screen Shot 2015-06-16 at 10.23.41 AM

Client: Coors Light
Agency: Rethink, Toronto
Creative Director: Aaron Starkman
Creative: Marie Richer
Creative: Jamie Umpherson
Broadcast Producer: Vanessa Birze
Account Executive: Lynn Summers
Account Supervisor: Sarah Reidlinger

 

Production Company: The Corner Store Films
Director: Jorn Haagen
Executive Producer: Susi Patterson
Producer: Kirsten Bowman

 

Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman

 

Colourist: Eric Whipp, Alter Ego

 

Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Ernest Mordak

 

Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson

 

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