Tag Archives: #commercialpostproduction

Paul Proulx Delivers A Great Return For Investors Group and DDB Canada

Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.

Client: Investors Group
Title: Unique

Agency: DDB Canada
Creative Director: David Ross
Associate Creative Director/Copy Writer: Frank Macera
Art Director: Becky May
Producer: Jac Benoit

Production Company: Wilfrid Park
Director: Miguel Campaña
Executive Producer: Angie Colgoni
Director of Photography: Paco Femenia

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: Eggplant
Audio Producer: Nicola Treadgold
Audio Director/Composer: Adam Damelin

Richard Unruh: Celebrating 30 Years of Editing Through The Eyes Of An Editor

Richard & TedOn the evening of November 13th, the Toronto advertising industry came together to toast editor Richard Unruh. LexyThe gathering was held at the Camera Bar on Queen West with the screening of Richard’s “30 Years of Television Advertising Through The Eyes of an Editor”, a compilation celebrating 30 years of Richard’s work and some iconic Canadian advertising. Richard's Party

Big shout out to Howard Alstad, editor Jon Hopp and director Steve Chase who flew in for the event, while friends Philippe Garneau and Ted Rosnick spoke in tribute to their colleague. Good to see so many there for a great evening!








<p><a href=”http://vimeo.com/111777327″>Richard Unruh</a> from <a href=”http://vimeo.com/user1321457″>Rooster Post</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Photos courtesy of Marc Langley


Izzy Ehrlich helps Bud Light make long weekends even cooler.

Rooster Post Production editor Izzy Ehrlich was on tap to turn up the heat and get the party going for Bud Light Living and agency Anomaly. Directed by OPC’s Jon & Torey, “Long Weekend” is anything but chill with a high energy storyline that takes the slim Bud Light Quickie cans through a long  weekend  … from sandy beach fun to rockin’ the cottage dock.



Client: Bud Light Canada
Campaign: Bud Light Living
Spot Title/Length:  “Long Weekend” / :30 EN
Agency: Anomaly
Creative Director: Dave Douglass
Art Director: Stefan D’Aversa
Copywriter: Noah Feferman

Agency Producer: Jen Mete / Sharon Langlotz

Production Company: OPC
Director: Jon Weiman + Torey Kohara

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Marianna Margaret

Finishing: Fort York
Online Artist: Mike Bishop
Online Assistant: Lauren Rempel

Audio House: Apollo Studios
Producer/Music Supervisor: Tom Hutch

Colour: Fort York
Colourist: Mike Bishop


Change is Good. Editor Paul Proulx Joins Rooster Post Production.

Editor Paul ProulxWhich came first, the chicken or the egg?

The way Paul Proulx tells it, campus radio began a love of sound, inspiring Proulx to a sound recording career. But Proulx quickly discovered his love of marrying pictures to sound to create stories, and this ignited a love of commercial editing – and a change in direction. In 2004, Proulx became an editor’s assistant at Third Floor Editing. Two years later, he made the leap to Stealing Time, becoming a fully-fledged editor in the process. When Stealing Time became Married to Giants, Proulx stayed on and continued to develop an impressive reel of work for brands including Acura, Audi, Ford, Honda, Porsche, Sunnybrook Foundation, Sony PlayStation and the Worldwide Short Film Festival.

Looking for a change and fresh opportunities, Paul Proulx joins Rooster Post Production as editor. At Rooster Post, Proulx perfectly compliments a roster of award-winning creative editors.

Proulx’s work has garnered numerous advertising awards and nominations including Cannes, The One Show, Marketing, Applied Arts and The Bessies. Proulx’s work for Grip, director Chris Sargent and client Sunnybrook Foundation was recently honoured at the AICE Awards for Best Regional Campaign.

But Proulx isn’t limited to just short format work. Change is in the wind for editorial, and branded content and longer format work are very much a part of the future mix. “Urban Outlaw” a collaboration with Spy Films director Tamir Moscovici, was a 2012 darling of the film festival circuit. Urban Outlaw is a fascinating portrait of Magnus Walker, a Porsche 911 super hobbiest.

Another recent Moscovici/Proulx collaboration, commissioned by Sony PlayStation, is the feature length film, “KAZ: Pushing The Virtual Divide”. KAZ documents the passion and creative drive of Kazunori Yamauchi, the genius behind enduring video game giant, Gran Turismo, and is already gaining traction on the awards-front winning Gold at the Gaming Marketing Summit and a Merit at The One Show. Says Proulx, “These two long format documentaries have been viewed online by over 500,000 people around the world, whereby in the old system of distribution, they may never have seen the light of day. This is very exciting for me as it has democratized the art world.” The latest collaboration for Sony PlayStation “Ayrton’s Wish”, a Gran Turismo tribute to Formula One driver Ayrton Senna, had over 250,000 hits the first week of its release.

Memorable commercial work includes the Acura “Pulse” spot for agency Grip and it proved that a background in sound recording is the perfect compliment for outstanding editorial chops. Says Proulx, “I needed to make sure the tempo had a consistency so that our hero’s heartbeat would escalate at the right pace. Anytime we made picture changes, it would throw off the pace of the heart rate, and I would need to rebuild the sound design. By the end of the edit session, any changes we wanted to try were discussed in depth before actually executing the edit as it would impact the sound design, which was time consuming as you can imagine!”

So what comes first? Proulx is already hard at work cutting his first project at Rooster, and has settled in with the Rooster flock. We’re thrilled to have Paul Proulx join us … Check out his full reel here.




Editor Marc Langley Cuts ‘Ron Jeremy’

This revealing little film, directed by Brian Lee Hughes (OPC & Skunk), features adult film star, director and producer, Ron Jeremy, whose films have (sadly) been rejected by the Toronto Jewish Film Festival. The spot was crafted by Rooster Post Production editor, Marc Langley.

According to the Toronto Jewish Film Festival website, “only the best of Jewish film” makes the cut. Sorry Ron.

Client & Product: Toronto Jewish Film Festival (TJFF)
Title: Ron Jeremy
Director: Brian Lee Hughes
Production Company: OPC/Skunk
Director of Photography: Jason McCormick
Executive Producer: Donovan Boden/Harland Weiss (OPC), Matt Factor (Skunk)
Line Producer: Jen Rose
Post-Production Company: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves
Editing Executive Producer: Melissa Kahn
VFX/Animation Co: Fort York VFX
Online Editor: Paul Binney
Colour: Alter Ego
Colourist: Eric Whipp
Audio Company: Pirate
Recording Studio: Pirate
Audio House Director: Steve Gardner
Audio House Engineer: Jared Kuemper
Audio Executive Producer: Kate Fried
Music Supervisor: Chris Tait