The folks at KBS and Gaviscon want people to get to know the blue Gaviscon guy a little better. To help with that mission, editor Dave De Carlo teamed up with Frank director Craig Brownrigg to bring the typecast blue Gaviscon guy to life. This cute spot features him on a date, taking in nature’s beauty, driving a car and hanging out at home. We think he’s kinda endearing.
Brand: Gaviscon Title: ’Typecasting 2.1’
Agency: KBS Executive Creative Director: Laura Kim Head of Broadcast: Brenda Surminski Associate Creative Director: Ketan Manohar Art Director: Caroline Sierra-Bornais Broadcast Producer: Nick Hutcheson
Production Company: Frank Director: Craig Brownrigg Executive Producers: Danielle Kappy, Belinda Struminger Producer: Todd Huskisson Director of Photography: Brendan Steacy
Editing Facility: Rooster Post Production Editor: Dave De Carlo Assistant Editor: Mikaela Bodin
Colour Facility: Alter Ego Colourist: Eric Whipp Colour Assistant: Shady Hanna
Finishing: Fort York VFX Flame Artist: Paul Binney Flame Assistant: Luke White
Audio House: Vapor RMW Creative Director: Art Mullin
This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.
Client & Product: Dairy Farmers of Canada – Milk Name of campaign: “Pour a Tall Cold One ” Spot Title: “Softball”
Congratulations to Marc Langley, Target and Newfoundland and Labrador Tourism for their Best of Show win at the ICE Awards. “Crayons” was directed by Sparks Productions’ Paul Santana. Target took home three Golds and three Craft Awards as well as Best of Show, altogether earning 21 awards for “Crayons”, involving executions in other platforms related to the campaign, and work for Newfoundland and Labrador Tourism. The ICE Awards celebrates creativity in Atlantic Canada.
Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.
Client: Investors Group Title: Unique
Agency: DDB Canada Creative Director: David Ross Associate Creative Director/Copy Writer: Frank Macera Art Director: Becky May Producer: Jac Benoit
Production Company: Wilfrid Park Director: Miguel Campaña Executive Producer: Angie Colgoni Director of Photography: Paco Femenia
Editing Facility: Rooster Post Production Editor: Paul Proulx Assistant Editor: Colin Murdock
Colour: Alter Ego Colourist: Wade Odlum
Finishing: Fort York VFX Lead Flame Artist: Paul Binney
Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.
Client: Moosehead Breweries Title: Moosehead 150
Agency: T2XI Chief Creative Officer: Jeff MacEachern Copywriter: Marc Levesque Art Director: Dan Cantelon Executive Producer: Steve Emmens
Production Company: Alter Ego Films Director: David Whiteson Director of Photography: Eric Whipp Executive Producer: Hilda Pereira
Editing Facility: Rooster Post Production Editor: Christina Humphries Assistant Editor: Brett Rostrup
Finishing: Alter Ego Lead Online Artist: Andres Kiresjew
Leo Burnett and Bell Canada called on Michelle Czukar’s editorial for their latest creative in support of the Bell Network and the Samsung Galaxy S8. Directed by Skin & Bones’ Mark Zibert, the spot features a series of stunning visuals, from mountain tops to water parks.
Client: Bell Canada Title: You want the Samsung Galaxy S8. You need the Bell network.
Agency: Leo Burnett CEO and Chief Creative Officer: Judy John Creative Group Head, Copywriter: Marcus Sagar Creative Group Head, Art Director: Noreel Asuro Producer: Milena Malovic
Production Company: Skin & Bones Executive Producer: Dan Ford Director: Mark Zibert
Editing Facility: Rooster Post Production Editor: Michelle Czukar Assistant Editors: Warren Goodwin & Brett Rostrup
Finishing: Bell Media Lead Online Artist: Kevin Francisco
Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.
Client: Bud Light Radler Name of Commercial: Juice
Agency: Anomaly Partner & ECD: Dave Douglass Partner & ECD: Pete Breton Creative Director: Neil Blewett Creative Director: Gary Westgate Senior Copywriter: Jeff Collins Senior Art Director: Anton Ratinsky Senior Producer: Sharon Kosokowsky
Production Company: Holiday Films Partner/Executive Producer: Derek Sewell Director/Cameraman: Ryan Gibb Producer: Jeff Darragh
Post Production Facility: Rooster Post Production Visual Effects Supervisor: Dave De Carlo Editor: Dave De Carlo Assistant Editor: Mikaela Bodin
Colour Facility: Alter Ego Colourist: Wade Odlum
Finishing: Fort York VFX Lead Flame Artist: Paul Binney Flame Artist: Justin Lee, Ernest Mordak, James Marin Flame Assistant: Luke White, Melissa Vasiliev