Category Archives: Commercial edit and post

Michelle Czukar Gets The Call From Leo Burnett and Bell Canada

Leo Burnett and Bell Canada called on Michelle Czukar’s editorial for their latest creative in support of the Bell Network and the Samsung Galaxy S8. Directed by Skin & Bones’ Mark Zibert, the spot features a series of stunning visuals, from mountain tops to water parks.

Client: Bell Canada
Title: You want the Samsung Galaxy S8. You need the Bell network.

Agency: Leo Burnett
CEO and Chief Creative Officer: Judy John
Creative Group Head, Copywriter: Marcus Sagar
Creative Group Head, Art Director: Noreel Asuro
Producer: Milena Malovic

Production Company: Skin & Bones
Executive Producer: Dan Ford
Director: Mark Zibert

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editors: Warren Goodwin & Brett Rostrup

Finishing: Bell Media
Lead Online Artist: Kevin Francisco

Colour: Nice Shoes
Colourist: Roslyn Di Sisto

Audio House: Eggplant

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

Michelle Czukar Makes It About Bensimon Byrne and Scotiabank

Scotiabank

Scotiabank and Bensimon Byrne wanted to show people how they’re making banking better. In “Downtime” we see people living their lives with easy accessibility to all the banking options available at Scotiabank. Michelle Czukar’s edit makes the most of Untitled Films director Hubert Davis’ look into the day-to-day. Uncovering the nuances and charm in each of the scenes while moving the story forward is one of Michelle’s specialties. It’s this sensitive touch that helps deliver the message that banking is about humanity.

Read more about the campaign here.

Client: Scotiabank
Title: Downtime

Agency: Bensimon Byrne
Partner/Executive Creative Director: Joseph Bonnici
Copywriter: Paul Little
Art Director: Debbie Chan
Producer: Meghan Cheesbrough

Production Company: Untitled Films
Executive Producer: Tom Evelyn
Executive Producer: Peter Davis
Director: Hubert Davis
Head of Production: Jason Friedman
Producer: Shannon Barnes
Director of Photography: Martin Hill

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Brett Rostrup

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Eggplant
Producer: Nicola Treagold

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Paul Proulx Raises A Pint With DDB & Dairy Farmers of Canada

dairy-farmers-of-canada

Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.

Client: Dairy Farmers of Canada
Title: “Pour a Tall Cold One”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Allan Topol
Associate Creative Director: Craig Ferguson
Agency Producer: Lorrie Zwer

Executive Producer: Eva Preger
Production Company: Soft Cititzen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: The Eggplant

Marc Langley Keeps On Truckin’ With Rethink & Coors Light

Coors Light

To love winter is to embrace it. Cold and all. In this Coors Light spot from Rethink, editor Marc Langley and Spy Films director Tamir Moscovici make sure Coors Light keeps on truckin’ no matter what the season. Beautiful shots of mountain scenery accompany the Coors Light truck taking viewers on a lively journey up a snowy mountain. At the peak of the action is a party waiting to happen. An original track by Vapor-RMW completes the fun.

Agency: RETHINK
Executive Creative Director: Aaron Starkman
Creative Director: Mike Dubrick & Joel Holtby
Copywriter: Mike Dubrick
Art Director: Joel Holtby
Director of Broadcast Production: Catherine Dumas

Production Company: SPY FILMS
Director: Tamir Moscovici
Cinematographer: Anthony Arendt
Executive Producer: Marni Luftspring
Line Producer: Erik Wilson

Editing Facility: ROOSTER POST PRODUCTION
Editor: Marc Langley
Assistant Editor: C. Hilary Smith

Colour Facility: ALTER EGO
Colourist: Eric Whipp

Finishing Facility: FORT YORK
Online Artist: Ernie Mordak (30) & Mike Bishop (15)
Online Assistant: Melissa Vasiliev (30) & Luke White (15)

Audio House: Original Music VAPOR-RMW
Creative Director: Ted Rosnick
Producer: Kat Stewart
Executive Producer: Jeff Cohen

Chris Parkins Serves Up the Latest for Sid Lee & Subway

Retired CouponerChris Parkins has always demonstrated great comedic timing in his work. This time out, Chris has a little fun with Sid Lee’s latest for Subway. “Retired Couponer” features a stylish Irene Apfel lookalike who has given up the coupons in favour of the great sandwich deals at Subway.


Client: Subway
Agency: Sid Lee
Executive Creative Directors: Tom Koukodimos & Jeffrey Da Silva
Creative Director: Kelsey Horne
Copywriters: Laura Tribble & Mathieu Belley
Art Director: Pete Sherrah
Agency Producer: Cherie O’Connor

Production Company: Untitled Films
Director: Aleysa Young
DOP: Katherine Lutes
Executive Producer: Peter Davis
Producer: Michael Smith

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Colin Murdoch

Colour Facility: Alter Ego
Colourist: Connor Fisher

Finishing: Fort York VFX
Online Artist: Mike Bishop