Category Archives: editing and post

Paul Proulx Delivers A Great Return For Investors Group and DDB Canada

Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.

Client: Investors Group
Title: Unique

Agency: DDB Canada
Creative Director: David Ross
Associate Creative Director/Copy Writer: Frank Macera
Art Director: Becky May
Producer: Jac Benoit

Production Company: Wilfrid Park
Director: Miguel Campaña
Executive Producer: Angie Colgoni
Director of Photography: Paco Femenia

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: Eggplant
Audio Producer: Nicola Treadgold
Audio Director/Composer: Adam Damelin

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

4 AICE Nominations for Rooster Editors

We don’t want to jinx things, but an early round of congratulations go out to our editors Marc Langley and Izzy Ehrlich, each with 2 nominations across 2 categories!

Marc’s work for FCB’s “Where Am I?” is nominated in the Montage and Best of Toronto categories while Izzy’s work for Nova Scotia Tourism and adidas are both nominated in the Regional Category.

Best of luck to all the finalists!

The 2017 AICE Award Show is May 11th in New York City.

AICE Nominations

Montage: “Where Am I?” 
Client: Ontario Tourism Marketing Partnership Corporation (OTMPC)
Agency: FCB

Best of Toronto: “Where Am I?”


Regional Campaign: “If You Only Knew” “Adventure” “History” 
Client: Nova Scotia Tourism
Agency: DDB Canada 

 

 


Regional Campaign:  adidas “New Speed”


CREDITS

“Where Am I?”

Client: Ontario Tourism Marketing Partnership Corporation
President & CEO: Ronald Holgerson
Vice President, Chief Marketing Officer: Lisa LaVecchia
Special Projects Manager: Debra Mansillo
Director, Brand Management and Consumer Marketing: Michelle Borthwick
Director, Digital Marketing: Julia Holliday

Campaign Title: Where Am I?
Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Creative Directors:
VP, Group Creative Director: Jeff Hilts
VP, Group Creative Director: Nancy Crimi-Lamanna
VP, Group Creative Director: Jeff Hilts
Senior Art Director: Rob Dean
Art Director: Cody Sabatine
Writers:VP, Group Creative Director: Nancy Crimi-Lamanna
Senior Copywriter: Dave Delibato
Copywriter: Joseph Vernuccio
VP, Management Director: Sunil Sekhar
VP, Business Director: Sarah Banks
Account Supervisor: Violet Karbalaei
Account Coordinator: Skye Gandy
Agency Producer: Rea Kelly
Agency Producer: Sumit Ajwani
VP, Operations: Kinga Karadi
Senior Project Manager: Michelle Simpson
Project Coordinator: Emily Watkin
Project Coordinator: Carly Roy
VP, Chief Strategy Officer: Shelley Brown
VP, Planning Director: Heather Segal
Senior Strategist: Anastasia Tubanos
Lead User Experience: Kristy Pleckaitis
Digital Strategist: Shelagh Hartford
Agency Videographer/Editor: Jorge Vasconez
VP, Director of Communications: Rob MacLean

Production Company: OPC
Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Karen Harnisch, Marc Swenker
Director: Andrew Cividino,
DOP: James Klopko

Editing House: Rooster Post Production
Editor: Marc Langley
Executive Producer: Yumi Suyama
Assistant Editor: Eric Dubois

Transfer Facility: Alter Ego
Colourist: Eric Whipp

Online Facility: Fort York VFX
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Music House: Silent Joe
Music Track Director: Jody Colero
Exec Producer: Jane Heath
Song: “Giant”
Composer: Bruce Peninsula arranged by Todor Kobakov
Engineer: Vlad Nikolic
Sound Design: Vlad Nikolic

“If You Only Knew” “Adventure” “History”

Client: Tourism Nova Scotia
Name of Commercial: If You Only Knew
Agency: DDB Canada
Executive Creative Director: Paul Wallace

Associate Creative Director: Craig Ferguson
Art Director: Rebecca May
Producer: Chris Webden

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Grayson Matthews

“New Speed”

Client: adidas
Title: New Speed
Length: :15, :30, :45

Agency: Tribal Worldwide
Creative Director: Lionel Wong
Art Director: Dean Hamann
Copywriter: James Ly
Agency Producer: Stef Fabich

Production Company: Skin & Bones
Director: Adam Azimov
Cinematographer: Guy Godfree
Executive Producer: Tasha Litt
Line Producer: Joan Bell

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Wade Odlum

VFX / Finishing Facility: Fort York
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Audio House: SNDWRx
Producer/Music Supervisor: Didier Tovel

Dave De Carlo Wins Best Editing in Feature Length Documentary for Giants of Africa


 

 

 

 

 

 

 

Woot! Woot!!! Congrats to Dave De Carlo for his Best Editing Win in Feature Length Documentary at the Canadian Screen Awards for Giants of Africa, directed by Untitled Film’s Hubert Davis! Way to go Dave! To read more about the film and to see the trailer click here and here.

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Paul Proulx Raises A Pint With DDB & Dairy Farmers of Canada

dairy-farmers-of-canada

Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.

Client: Dairy Farmers of Canada
Title: “Pour a Tall Cold One”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Allan Topol
Associate Creative Director: Craig Ferguson
Agency Producer: Lorrie Zwer

Executive Producer: Eva Preger
Production Company: Soft Cititzen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: The Eggplant

Marc Langley Keeps On Truckin’ With Rethink & Coors Light

Coors Light

To love winter is to embrace it. Cold and all. In this Coors Light spot from Rethink, editor Marc Langley and Spy Films director Tamir Moscovici make sure Coors Light keeps on truckin’ no matter what the season. Beautiful shots of mountain scenery accompany the Coors Light truck taking viewers on a lively journey up a snowy mountain. At the peak of the action is a party waiting to happen. An original track by Vapor-RMW completes the fun.

Agency: RETHINK
Executive Creative Director: Aaron Starkman
Creative Director: Mike Dubrick & Joel Holtby
Copywriter: Mike Dubrick
Art Director: Joel Holtby
Director of Broadcast Production: Catherine Dumas

Production Company: SPY FILMS
Director: Tamir Moscovici
Cinematographer: Anthony Arendt
Executive Producer: Marni Luftspring
Line Producer: Erik Wilson

Editing Facility: ROOSTER POST PRODUCTION
Editor: Marc Langley
Assistant Editor: C. Hilary Smith

Colour Facility: ALTER EGO
Colourist: Eric Whipp

Finishing Facility: FORT YORK
Online Artist: Ernie Mordak (30) & Mike Bishop (15)
Online Assistant: Melissa Vasiliev (30) & Luke White (15)

Audio House: Original Music VAPOR-RMW
Creative Director: Ted Rosnick
Producer: Kat Stewart
Executive Producer: Jeff Cohen