Which came first, the chicken or the egg?
The way Paul Proulx tells it, campus radio began a love of sound, inspiring Proulx to a sound recording career. But Proulx quickly discovered his love of marrying pictures to sound to create stories, and this ignited a love of commercial editing – and a change in direction. In 2004, Proulx became an editor’s assistant at Third Floor Editing. Two years later, he made the leap to Stealing Time, becoming a fully-fledged editor in the process. When Stealing Time became Married to Giants, Proulx stayed on and continued to develop an impressive reel of work for brands including Acura, Audi, Ford, Honda, Porsche, Sunnybrook Foundation, Sony PlayStation and the Worldwide Short Film Festival.
Looking for a change and fresh opportunities, Paul Proulx joins Rooster Post Production as editor. At Rooster Post, Proulx perfectly compliments a roster of award-winning creative editors.
Proulx’s work has garnered numerous advertising awards and nominations including Cannes, The One Show, Marketing, Applied Arts and The Bessies. Proulx’s work for Grip, director Chris Sargent and client Sunnybrook Foundation was recently honoured at the AICE Awards for Best Regional Campaign.
But Proulx isn’t limited to just short format work. Change is in the wind for editorial, and branded content and longer format work are very much a part of the future mix. “Urban Outlaw” a collaboration with Spy Films director Tamir Moscovici, was a 2012 darling of the film festival circuit. Urban Outlaw is a fascinating portrait of Magnus Walker, a Porsche 911 super hobbiest.
Another recent Moscovici/Proulx collaboration, commissioned by Sony PlayStation, is the feature length film, “KAZ: Pushing The Virtual Divide”. KAZ documents the passion and creative drive of Kazunori Yamauchi, the genius behind enduring video game giant, Gran Turismo, and is already gaining traction on the awards-front winning Gold at the Gaming Marketing Summit and a Merit at The One Show. Says Proulx, “These two long format documentaries have been viewed online by over 500,000 people around the world, whereby in the old system of distribution, they may never have seen the light of day. This is very exciting for me as it has democratized the art world.” The latest collaboration for Sony PlayStation “Ayrton’s Wish”, a Gran Turismo tribute to Formula One driver Ayrton Senna, had over 250,000 hits the first week of its release.
Memorable commercial work includes the Acura “Pulse” spot for agency Grip and it proved that a background in sound recording is the perfect compliment for outstanding editorial chops. Says Proulx, “I needed to make sure the tempo had a consistency so that our hero’s heartbeat would escalate at the right pace. Anytime we made picture changes, it would throw off the pace of the heart rate, and I would need to rebuild the sound design. By the end of the edit session, any changes we wanted to try were discussed in depth before actually executing the edit as it would impact the sound design, which was time consuming as you can imagine!”
So what comes first? Proulx is already hard at work cutting his first project at Rooster, and has settled in with the Rooster flock. We’re thrilled to have Paul Proulx join us … Check out his full reel here.