Tag Archives: postproduction

Michelle Czukar: a Canadian Classic for Leo Burnett Toronto and Canadian Tire

What could be more Canadian than an outdoor rink? Editor Michelle Czukar and Soft Citizen director Mark Molloy team up on this emotionally compelling spot for Leo Burnett Toronto and Canadian Tire. Watch this spot to find out why this outdoor rink is even more special than most.


Brand: Canadian Tire
Title: First Skate

Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Director: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer

Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin

Colour Facility: Company 3
Colourist: Tom Poole

Special Effects and Finishing: A52

Mnemonic: Fort York
Motion Graphics Design and Animation: Tony Ramayon

Audio House: Pivot Audio LA

Paul Proulx Delivers A Great Return For Investors Group and DDB Canada

Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.

Client: Investors Group
Title: Unique

Agency: DDB Canada
Creative Director: David Ross
Associate Creative Director/Copy Writer: Frank Macera
Art Director: Becky May
Producer: Jac Benoit

Production Company: Wilfrid Park
Director: Miguel Campaña
Executive Producer: Angie Colgoni
Director of Photography: Paco Femenia

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: Eggplant
Audio Producer: Nicola Treadgold
Audio Director/Composer: Adam Damelin

Editors Marc Langley & Michelle Czukar Celebrate National Canadian Film Day 150

On April 19th, to help promote and drive participation in National Canadian Film Day 150 in celebration of Canada’s 150th anniversary, Reel Canada, the non­profit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett Toronto.

The campaign kicks off with two cinema spots that came together with the help of Canadian film industry icons. “The Woman Who Can’t Lie” was directed by Don McKellar and stars Sandra Oh. “The Man Who Was Always Late” was directed by Atom Egoyan and stars Vinay Virmani. The spots are edited by Marc Langley (“The Woman Who Can’t Lie”) and Michelle Czukar (“The Man Who Was Always Late”). This was a fun project, one that we’re proud to have played a part in.

Names of commercials: The Woman Who Can’t Lie, The Man Who Was Always Late

Client: Reel Canada (National Canadian Film Day 150)
Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca

Executive Producer: Dan Ford
Production Company: Skin + Bones
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone

Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: SNDWRX
Audio Producer: Didier Tovel

Colour: Alter Ego
Colourist: Eric Whipp

Christina Humphries Helps To Refill Memories for JWT & Tim Hortons

Screen Shot 2016-03-24 at 1.48.00 PMChristina Humphries and Spy Films director Tamir Moscovici team up on the latest Tim Hortons’ spot for JWT, called “Dad’s Place”.  For one adult, helping pack up her childhood home brings back memories of Tim Hortons for the whole family.




Client: Tim Hortons
Name of commercial: Dad’s Place
Agency: JWT
Creative Director: Matt Syberg-Olsen
Art Director: Raj Gupta
Copywriter: Lynn Sparrow
Producer: Pam Portsmouth


Production Company: Spy Films
Director: Tamir Moscovici


Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup


Colour: The Vanity
Colourist: Andrew Exworth


Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Assistant Flame Artist: Luke White


Audio House: Pirate Audio
Producer/Music Supervisor: Maggie Blouin Pearl

Applied Arts Awards Applauds Rooster Projects

Advertising Awards – Television

Applied Arts Sept CoverThe Applied Arts Magazine Award Annual is now on the street and many of Rooster Post Production’s clients and projects made the book! Each year Applied Arts releases Annuals showcasing the best in Canadian communications across a range of categories. A round of applause for everyone involved.

Congratulations to Mick Griffin on winning a Craft Editing award at the Applied Arts Magazine Awards. Mick’s work was recognized for Lowe Roche’s PSA, “Last 10” for the Heart and Stroke Foundation of Canada. “Last 10” was directed by OPC’s The Dempsey Brothers and it also picked up an award in the PSA Charity category.


Rethink’s Molson Canadian “Passport Beer Fridge” directed by Partners Film’s Jonty Toosey, was recognized in the 30 seconds or less – single category as well as picking up a digital single. Passport Beer Fridge“Passport Beer Fridge” and “Beer Fridge – Project Indonesia” the latter directed by Untitled Film’s Tyler Williams, got the nod in the digital – series category. Both spots were edited by Marc Langley.

Red Urban work saw 3 awards for client VolkswaVW GTD Belliesgen Canada: “Bellies” directed by Untitled Film’s Curtis Wehrfritz, was recognized in the 30 seconds or less – single category and was cut by Chris Parkins. Red Urban’s Volkswagen GTD campaign also had a good showing in the Young Blood Television category, winning a single for “Bellies” plus series for “Bellies”, “Ice Cream” and “Delivery”.

“Once More: The Story of VIN 903847” directed by Untitled Film’s Hubert Davis and edited by Paul Jutras, got the nod for Branded Content – single and a Young Blood Television single award.

The Beetle “3-Track Gang of Rhythm”, a unique branded content/music video directed by Untitled Film’s Wendy Morgan and edited by Dave De Carlo, was recognized in the digital – single category.

Agency Grey Canada and Missing Children Society of Canada won PSA Pro Bono, Single. “Arrow” was directed by Spy Film’s Jonathan Bensimon, and edited by Dave De Carlo.


Dave De Carlo and Cundari also got the nod for the CIBC Run for the Cure directed by Hubert Davis from Untitled Films.

Interactive Awards

Rethink/Molson “Passport Beer Fridge” (Online Single), (Viral), (Online Video)

Red Urban/Volkswagen GTD: Young Blood Interactive “Bellies” (Young Blood Interactive, Single) “Bellies, “Ice Cream”, “Delivery” (Young Blood Interactive, Series)

Red Urban/Volkswagen “Once More: The Story of VIN 903847”: (Young Blood Interactive) (Branded Content), (Integrated Campaign)

Red Urban/Volkswagen “3-Track Gang of Rhythm” (Young Blood Interactive), (Branded Content), (Online Video)

Grey Canada/Missing Children Society of Canada “Arrow” (Online Campaign), (Viral)

Cundari/CIBC “Run for the Cure” Untitled Films/Hubert Davis/Dave De Carlo (Online Video)

Click the link to read more about the awards show http://www.appliedartsmag.com/winners_tv.php?year=2014&category=&searchkw=&layout=g




2014 Cannes Lions Salutes CannesCon: Rooster Post Projects Pick Up 3 Awards

Canada Party at the 2014 Cannes Lions

Canada Party at the 2014 Cannes Lions – photo credits, Marni Luftspring, Spy Films

Earning an early Canada Day celebration, Rooster Post Production projects picked up 3 Cannes Lions at the 2014 Cannes Advertising Festival.

Winning a SILVER Lion in the Branded Content & Entertainment category and a BRONZE Lion for the Film category, Branded Entertainment for TV & Cinema was Red Urban & Volkswagen Canada’s “Once More: The Story of VIN 903847” directed by Untitled Film’s Hubert Davis and edited by Rooster Post’s Paul Jutras.

Izzy, Yumi & Melissa

Rooster Post’s Izzy, Yumi & Melissa

Proving that everyone loves a good Canadian, Molson Canadian “Beer Fridge” won a BRONZE Cyber Lion for Rethink and Molson. “Beer Fridge” was directed by Partners Film director Jonty Toosey and edited by Rooster’s Marc Langley.

A big round of congratulations to everyone who worked on these wonderful projects!

Once More: The Story of VIN 903847 Silver, Branded Content & Entertainment, Bronze, Branded Entertainment for TV & Cinema


Molson Canadian “Beer Fridge” Bronze Cyber Lion







Change is Good. Editor Paul Proulx Joins Rooster Post Production.

Editor Paul ProulxWhich came first, the chicken or the egg?

The way Paul Proulx tells it, campus radio began a love of sound, inspiring Proulx to a sound recording career. But Proulx quickly discovered his love of marrying pictures to sound to create stories, and this ignited a love of commercial editing – and a change in direction. In 2004, Proulx became an editor’s assistant at Third Floor Editing. Two years later, he made the leap to Stealing Time, becoming a fully-fledged editor in the process. When Stealing Time became Married to Giants, Proulx stayed on and continued to develop an impressive reel of work for brands including Acura, Audi, Ford, Honda, Porsche, Sunnybrook Foundation, Sony PlayStation and the Worldwide Short Film Festival.

Looking for a change and fresh opportunities, Paul Proulx joins Rooster Post Production as editor. At Rooster Post, Proulx perfectly compliments a roster of award-winning creative editors.

Proulx’s work has garnered numerous advertising awards and nominations including Cannes, The One Show, Marketing, Applied Arts and The Bessies. Proulx’s work for Grip, director Chris Sargent and client Sunnybrook Foundation was recently honoured at the AICE Awards for Best Regional Campaign.

But Proulx isn’t limited to just short format work. Change is in the wind for editorial, and branded content and longer format work are very much a part of the future mix. “Urban Outlaw” a collaboration with Spy Films director Tamir Moscovici, was a 2012 darling of the film festival circuit. Urban Outlaw is a fascinating portrait of Magnus Walker, a Porsche 911 super hobbiest.

Another recent Moscovici/Proulx collaboration, commissioned by Sony PlayStation, is the feature length film, “KAZ: Pushing The Virtual Divide”. KAZ documents the passion and creative drive of Kazunori Yamauchi, the genius behind enduring video game giant, Gran Turismo, and is already gaining traction on the awards-front winning Gold at the Gaming Marketing Summit and a Merit at The One Show. Says Proulx, “These two long format documentaries have been viewed online by over 500,000 people around the world, whereby in the old system of distribution, they may never have seen the light of day. This is very exciting for me as it has democratized the art world.” The latest collaboration for Sony PlayStation “Ayrton’s Wish”, a Gran Turismo tribute to Formula One driver Ayrton Senna, had over 250,000 hits the first week of its release.

Memorable commercial work includes the Acura “Pulse” spot for agency Grip and it proved that a background in sound recording is the perfect compliment for outstanding editorial chops. Says Proulx, “I needed to make sure the tempo had a consistency so that our hero’s heartbeat would escalate at the right pace. Anytime we made picture changes, it would throw off the pace of the heart rate, and I would need to rebuild the sound design. By the end of the edit session, any changes we wanted to try were discussed in depth before actually executing the edit as it would impact the sound design, which was time consuming as you can imagine!”

So what comes first? Proulx is already hard at work cutting his first project at Rooster, and has settled in with the Rooster flock. We’re thrilled to have Paul Proulx join us … Check out his full reel here.