Category Archives: tvcommercials

Christina Humphries Shows Anomaly and Sport Chek Her Best Moves

Whenever we think life x style we immediately think of editor Christina Humphries. And good thing, because Anomaly and client Sport Chek were thinking the same way when they teamed Christina up with Circle Productions director Amos Leblanc. Not only did she deliver a great cut, she created some pretty jumped-up graphics too.

 

Client: Sport Chek
Title: Life x Style

Agency: Anomaly
Partner & Executive Creative Director: Dave Douglass
Partner & Executive Creative Director: Pete Breton
Art Director: Jose Rivas
Copywriter: Max May
Producer: Martina Esguerra

Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Amos Leblanc
Cinematographer: Adam Marsden
Line Producer: Robbie McNamara

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editors: Brett Rostrup

Finishing: Rooster Post Production
Finishing Artist: Christina Humphries

Colour: Alter Ego
Colourist: Conor Fisher

Audio House: Pirate Toronto

Marc Mixes Things Up with FCB Toronto and Ontario Tourism

Marc Langley enjoys another collaboration with FCB Toronto and the Ontario Tourism Marketing Partnership. In this latest outing, the “Where Am I?” campaign again challenges viewers to figure out the featured location. Marc teamed up again with director Andrew Cividino who brought some gorgeous tourism footage to the edit suite.

Client: OTMP, Kingston Tourism
Name: “A King’s Town”

Agency: FCB Toronto
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Copywriter: Joseph Vernuccio
Art Director: Cody Sabatine
Producer: Barb Gibson

Production Company: Film Forge
Executive Producer: Karen Harnisch
Director: Andrew Cividino

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Warren Goodwin

Finishing: Fort York VFX
Lead Online Artist: Andrew Rolfe

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Silent Joe

The Magic’s in the Making for Editor Izzy Ehrlich, Leo Burnett and Robin Hood

Editor Izzy Ehrlich collaborates with director Pensacola on this energetic spot for Leo Burnett and Robin Hood. The creative encourages people to discover the magic of baking when they get their hands dirty and create something from scratch they can be proud of. Kind of like editing, right?

Client: Robin Hood
Title: This is Baking

Agency:  Leo Burnett
CEO & North American CCO: Judy John
Creative Director: Anthony Atkinson/ Paul Giannetta
Art Director:  Jessica Wong
Copywriter: Jessica Mori
Agency Producer: Laurie Filgiano

Production Company: Canada
Director: Pensacola
Cinematographer: Takuro Takeuchi
Executive Producer: Oscar Romagosa
Line Producer: Laura Serra

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Justin Lee
Online Assistant: Kevin Asis

Audio House: Sndwrx
Producer/Music Supervisor: Didier Tovel

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Izzy Helps DDB Canada & Dairy Farmers Of Canada Cry Over Spilled Milk

dairy-farmers-of-canada

This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.

Client: Dairy Farmers of Canada
Name of commercial: The Dinner Party
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Creative Director: Paul Wallace
Art Director: George Lin
Copywriter: Alex Manahan
Agency Producer: Stef Fabich/ David Smith

Production Company: OPC
Director: Matt Devine
Cinematographer: Adam Marsden
Executive Producer: Harland Weiss/ Donovan Boden
Line Producer: Ian Webb

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: The Vanity
Online Artist: Naveen Srivastava

Audio House: Vapor RMW
Producer/Music Supervisor: Kailee Nowosad