Category Archives: tvcommercials

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Izzy Helps DDB Canada & Dairy Farmers Of Canada Cry Over Spilled Milk

dairy-farmers-of-canada

This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.

Client: Dairy Farmers of Canada
Name of commercial: The Dinner Party
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Creative Director: Paul Wallace
Art Director: George Lin
Copywriter: Alex Manahan
Agency Producer: Stef Fabich/ David Smith

Production Company: OPC
Director: Matt Devine
Cinematographer: Adam Marsden
Executive Producer: Harland Weiss/ Donovan Boden
Line Producer: Ian Webb

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: The Vanity
Online Artist: Naveen Srivastava

Audio House: Vapor RMW
Producer/Music Supervisor: Kailee Nowosad

Marc Langley Knows Where It’s At For FCB Toronto & OTMPC

Where Am I?Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way.

The visually stunning campaign was filmed over nine months. Editor Marc Langley cut together dynamic broadcast creative, showcasing the amazing footage directed by OPC’s Andrew Cividino. Cividino’s feature film “Sleeping Giant” debuted at the 2015 Cannes Film Festival.

 

“Where Am I?”
Client: Ontario Tourism Marketing Partnership Corporation
President & CEO: Ronald Holgerson
Vice President, Chief Marketing Officer: Lisa LaVecchia
Special Projects Manager: Debra Mansillo
Director, Brand Management and Consumer Marketing: Michelle Borthwick
Director, Digital Marketing: Julia Holliday
Campaign Title: Where Am I?

 

Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Creative Director:
VP, Group Creative Director: Jeff Hilts
VP, Group Creative Director: Nancy Crimi-Lamanna

 

Art Director:
VP, Group Creative Director: Jeff Hilts
Senior Art Director: Rob Dean
Art Director: Cody Sabatine

 

Writer:
VP, Group Creative Director: Nancy Crimi-Lamanna
Senior Copywriter: Dave Delibato
Copywriter: Joseph Vernuccio

 

Account Team:
VP, Management Director: Sunil Sekhar
VP, Business Director: Sarah Banks
Account Supervisor: Violet Karbalaei
Account Coordinator: Skye Gandy

 

Agency Producer:
Producer: Rea Kelly
Producer: Sumit Ajwani

 

Project Manager:
VP, Operations: Kinga Karadi
Senior Project Manager: Michelle Simpson
Project Coordinator: Emily Watkin
Project Coordinator: Carly Roy

 

Planner:
VP, Chief Strategy Officer: Shelley Brown
VP, Planning Director: Heather Segal
Senior Strategist: Anastasia Tubanos
Lead User Experience: Kristy Pleckaitis
Digital Strategist: Shelagh Hartford

 

Other:
Agency Videographer/Editor: Jorge Vasconez
VP, Director of Communications: Rob MacLean

 

Production Company: OPC
Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Karen Harnisch, Marc Swenker
Director: Andrew Cividino,
DOP:James Klopko

 

Editing House: Rooster Post Production
Editor: Marc Langley
Executive Producer: Yumi Suyama
Assistant Editor: Eric Dubois

 

Transfer Facility: Alter Ego
Colourist: Eric Whipp

 

Online Facility: Fort York VFX
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

 

Music House: Silent Joe
Music Track Director: Jody Colero
Exec Producer: Jane Heath
Song “Giant”
Composer: Bruce Peninsula arranged by Todor Kobakov
Engineer: Vlad Nikolic
Sound Design: Vlad Nikolic

 

 

 

Paul Proulx Helps Rethink Celebrate Father’s Day x 2

Screen Shot 2016-06-12 at 7.48.34 PMRethink client the Canadian Centre for Diversity and Inclusion wants Canadians to remember that for some families, there are 2 reasons to celebrate Father’s Day. This charming spot, “Cologne”, directed by Spy Films Tamir Moscovici and edited by Paul Proulx shares the story of a boy with two dads and is one of a 3-spot pool. The campaign was recently featured on stimulantonline.ca.

 

Client: Canadian Centre for Diversity and Inclusion
Names of commercials: “Cologne”, “Mugs”, “Cards”
Agency: Rethink
Creative Director, Partner: Aaron Starkman
Art Director: Jake Bundock
Copywriter: Andrew Chhour
Agency Producer: Catherine Dumas

Production Company: Spy Films
Director: Tamir Moscovici
Cinematographer: Stuart Campbell
President, Executive Producer: Carlo Trulli
Executive Producer: Marni Luftspring
Line Producer: Hayley Taylor

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: The Vanity
Colourist: Andrew Exworth

Finishing Facility: Fort York VFX

Online Artist: James Marin
Online Assistant: Kevin Asis

Audio House: RMW

 

 

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Izzy Ehrlich cuts the latest campaign for DDB Canada and Dairy Farmers of Canada

Screen Shot 2016-05-17 at 10.40.52 AMEditor Izzy Ehrlich and Untitled Films director John Mastromonaco team up on a new Dairy Farmers of Canada campaign for “Project Sleep” out of DDB Canada. Project Sleep seeks to raise awareness of Canada’s sleep problem and provide solutions for those looking to get a better night’s sleep via a new sleep ideas website.

Screen Shot 2016-05-17 at 11.44.25 AM

 

Dairy Farmers of Canada – Goodnight Canada :60

Dairy Farmers of Canada – Man in the Moon :15

Dairy Farmers of Canada – Shhh… :15

Dairy Farmers of Canada – Shhh… :05

 

Client: Dairy Farmers of Canada
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director/Art Director: Craig Ferguson
Associate Creative Director/Writer: Allan Topol
Copywriter: Arjang Esfandiyari
Art Director: Loretta Lau
Agency Producer: Stef Fabich
VP, Director of Client Service: Jacqui Faclier
Group Account Director: Mike Wiles
Account Executive: Alex Miller

 

Production Company: Untitled Films
Director: John Mastromonaco
Director of Photography: John Houtman
Cameraman: John Mastromonaco / John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Jane Thomson

 

Post-Production Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

 

Colour Facility: Alter Ego
Colourist: Eric Whipp

 

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

 

Audio House: Grayson Matthews

 

 

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Paul Proulx says yes to Yaris for Saatchi & Saatchi

Beyond the ScreenPaul Proulx connected with Skin & Bones director Adam Azimov to create a spot for Saatchi and Saatchi and the Toyota Yaris that can only be described as 😍👍👫. “Beyond The Screen” captures many of social media’s most used icons, bringing them into the real world, and reminding us that life is way more fun when you “connect to what’s real”.

 

“Beyond the Screen”
Client: Toyota
Agency: Saatchi & Saatchi
EVP, Executive Creative Director: Brian Sheppard
Associate Creative Director: Rob Gendron
Copywriter: Naeem Ghafari
Art Director: Lena Lee
Producer: Michelle Orlando

 

Production Company: Skin & Bones
Director: Adam Azimov

 

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

 

Colour: Alter Ego
Colourists: Wade Odlum

 

Finishing: Fort York VFX
Online Artist: Mike Bishop

 

Audio: Apollo Studios

 

 

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