Category Archives: Commercial Editing and Post

Paul Proulx Delivers A Great Return For Investors Group and DDB Canada

Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.

Client: Investors Group
Title: Unique

Agency: DDB Canada
Creative Director: David Ross
Associate Creative Director/Copy Writer: Frank Macera
Art Director: Becky May
Producer: Jac Benoit

Production Company: Wilfrid Park
Director: Miguel Campaña
Executive Producer: Angie Colgoni
Director of Photography: Paco Femenia

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: Eggplant
Audio Producer: Nicola Treadgold
Audio Director/Composer: Adam Damelin

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

4 AICE Nominations for Rooster Editors

We don’t want to jinx things, but an early round of congratulations go out to our editors Marc Langley and Izzy Ehrlich, each with 2 nominations across 2 categories!

Marc’s work for FCB’s “Where Am I?” is nominated in the Montage and Best of Toronto categories while Izzy’s work for Nova Scotia Tourism and adidas are both nominated in the Regional Category.

Best of luck to all the finalists!

The 2017 AICE Award Show is May 11th in New York City.

AICE Nominations

Montage: “Where Am I?” 
Client: Ontario Tourism Marketing Partnership Corporation (OTMPC)
Agency: FCB

Best of Toronto: “Where Am I?”


Regional Campaign: “If You Only Knew” “Adventure” “History” 
Client: Nova Scotia Tourism
Agency: DDB Canada 

 

 


Regional Campaign:  adidas “New Speed”


CREDITS

“Where Am I?”

Client: Ontario Tourism Marketing Partnership Corporation
President & CEO: Ronald Holgerson
Vice President, Chief Marketing Officer: Lisa LaVecchia
Special Projects Manager: Debra Mansillo
Director, Brand Management and Consumer Marketing: Michelle Borthwick
Director, Digital Marketing: Julia Holliday

Campaign Title: Where Am I?
Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Creative Directors:
VP, Group Creative Director: Jeff Hilts
VP, Group Creative Director: Nancy Crimi-Lamanna
VP, Group Creative Director: Jeff Hilts
Senior Art Director: Rob Dean
Art Director: Cody Sabatine
Writers:VP, Group Creative Director: Nancy Crimi-Lamanna
Senior Copywriter: Dave Delibato
Copywriter: Joseph Vernuccio
VP, Management Director: Sunil Sekhar
VP, Business Director: Sarah Banks
Account Supervisor: Violet Karbalaei
Account Coordinator: Skye Gandy
Agency Producer: Rea Kelly
Agency Producer: Sumit Ajwani
VP, Operations: Kinga Karadi
Senior Project Manager: Michelle Simpson
Project Coordinator: Emily Watkin
Project Coordinator: Carly Roy
VP, Chief Strategy Officer: Shelley Brown
VP, Planning Director: Heather Segal
Senior Strategist: Anastasia Tubanos
Lead User Experience: Kristy Pleckaitis
Digital Strategist: Shelagh Hartford
Agency Videographer/Editor: Jorge Vasconez
VP, Director of Communications: Rob MacLean

Production Company: OPC
Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Karen Harnisch, Marc Swenker
Director: Andrew Cividino,
DOP: James Klopko

Editing House: Rooster Post Production
Editor: Marc Langley
Executive Producer: Yumi Suyama
Assistant Editor: Eric Dubois

Transfer Facility: Alter Ego
Colourist: Eric Whipp

Online Facility: Fort York VFX
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Music House: Silent Joe
Music Track Director: Jody Colero
Exec Producer: Jane Heath
Song: “Giant”
Composer: Bruce Peninsula arranged by Todor Kobakov
Engineer: Vlad Nikolic
Sound Design: Vlad Nikolic

“If You Only Knew” “Adventure” “History”

Client: Tourism Nova Scotia
Name of Commercial: If You Only Knew
Agency: DDB Canada
Executive Creative Director: Paul Wallace

Associate Creative Director: Craig Ferguson
Art Director: Rebecca May
Producer: Chris Webden

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Grayson Matthews

“New Speed”

Client: adidas
Title: New Speed
Length: :15, :30, :45

Agency: Tribal Worldwide
Creative Director: Lionel Wong
Art Director: Dean Hamann
Copywriter: James Ly
Agency Producer: Stef Fabich

Production Company: Skin & Bones
Director: Adam Azimov
Cinematographer: Guy Godfree
Executive Producer: Tasha Litt
Line Producer: Joan Bell

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Wade Odlum

VFX / Finishing Facility: Fort York
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Audio House: SNDWRx
Producer/Music Supervisor: Didier Tovel

Editors Marc Langley & Michelle Czukar Celebrate National Canadian Film Day 150

On April 19th, to help promote and drive participation in National Canadian Film Day 150 in celebration of Canada’s 150th anniversary, Reel Canada, the non­profit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett Toronto.

The campaign kicks off with two cinema spots that came together with the help of Canadian film industry icons. “The Woman Who Can’t Lie” was directed by Don McKellar and stars Sandra Oh. “The Man Who Was Always Late” was directed by Atom Egoyan and stars Vinay Virmani. The spots are edited by Marc Langley (“The Woman Who Can’t Lie”) and Michelle Czukar (“The Man Who Was Always Late”). This was a fun project, one that we’re proud to have played a part in.

Names of commercials: The Woman Who Can’t Lie, The Man Who Was Always Late

Client: Reel Canada (National Canadian Film Day 150)
Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca

Executive Producer: Dan Ford
Production Company: Skin + Bones
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone

Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: SNDWRX
Audio Producer: Didier Tovel

Colour: Alter Ego
Colourist: Eric Whipp

Michelle Czukar Makes It About Bensimon Byrne and Scotiabank

Scotiabank

Scotiabank and Bensimon Byrne wanted to show people how they’re making banking better. In “Downtime” we see people living their lives with easy accessibility to all the banking options available at Scotiabank. Michelle Czukar’s edit makes the most of Untitled Films director Hubert Davis’ look into the day-to-day. Uncovering the nuances and charm in each of the scenes while moving the story forward is one of Michelle’s specialties. It’s this sensitive touch that helps deliver the message that banking is about humanity.

Read more about the campaign here.

Client: Scotiabank
Title: Downtime

Agency: Bensimon Byrne
Partner/Executive Creative Director: Joseph Bonnici
Copywriter: Paul Little
Art Director: Debbie Chan
Producer: Meghan Cheesbrough

Production Company: Untitled Films
Executive Producer: Tom Evelyn
Executive Producer: Peter Davis
Director: Hubert Davis
Head of Production: Jason Friedman
Producer: Shannon Barnes
Director of Photography: Martin Hill

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Brett Rostrup

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Eggplant
Producer: Nicola Treagold

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music