This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.
Client & Product: Dairy Farmers of Canada – Milk Name of campaign: “Pour a Tall Cold One ” Spot Title: “Softball”
When it comes to paying for higher education, Cossette and the Ministry of Advanced Education and Skills Development want to make sure students know about the benefits of OSAP, the Ontario government’s student loan program. Editor Marc Langley and Soft Citizen directing duo, The Perlorian Brothers, bring a student’s financial monkey to life, with Marc’s editorial expertise keeping the story real.
Client: Ministry of Advanced Education and Skills Development Product: OSAP Title: MONKEY Length: :30
Agency: Cossette Creative Director: Peter Ignazi/Carlos Moreno Copy Writer: Cooper Evoy Art Director: Yusong Zhang Producer: Dena Thompson
Executive Producer: Eva Preger Production Company: Soft Citizen Director: The Perlorian Brothers Director of Photography: Chris Mably
Editing Facility: Rooster Post Production Editor: Marc Langley Assistant Editor: Hilary Smith
Finishing: Fort York Lead Flame Artist: Ernie Mordak
Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.
Client: Dairy Farmers of Canada Title: “Pour a Tall Cold One”
Editor Marc Langley knows how to chase the rain clouds away. The story begins on a rainy day and a washed out picnic … until Dad takes the wheel and saves the day in this spot for DDB & Volkswagen, directed by Soft Citizen director Arni Thor Jonsson.
Client: Volkswagen Group Canada Title: Sun Chasers Director of Marketing: Peter Blackwell Manager, Brand Marketing: Lynne Piette Marketing Coordinator: Laurelle Hoogendoorn
Agency: DDB Canada Executive Creative Director: Barb Williams Creative Director: Rob Sturch Art Director: Kelsey Hughes Copywriter: Ella Dalling Producer: Matthew Sy Group Account Director: Adam Lang Account Executive: Vivian Poon
Production Company: Soft Citizen Director: Arni Thor Jonsson Line Producer: Chris Boddy DOP: Peter Simonite Executive Producer: Eva Preger Executive Producer: Link York Head of Production: Rob Burns Editing Facility: Rooster Post Production Editor: Marc Langley
VFX/Finishing Facility: Alter Ego Flame Artist: Andres Kirejew