Category Archives: Commercial Editing

Editorial Coverage From Chris Parkins For Sid Lee and Belair Direct

The guy in the armor is back. Chris Parkins teams up with Untitled Films director Aleysa Young for an ‘Insure-vention’ on behalf of Sid Lee and Belair Direct. In the spot, an unsuspecting Dad learns how to save 20% by combining his insurance.

Client: Belair Direct
Title: Insure-vention
Length: :60

Agency: Sid Lee
Creative Director: Alexis Bronstroph & Kelsey Horne
Copywriter: Whitney Tam
Art Director: Haley Koehn
Agency Producer: Ryan Reynolds

Production Company: Untitled Films
Executive Producer: Tom Evelyn
Director: Aleysa Young
Director of Photography: Tico Poulakakis

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Finishing: Fort York VFX
Online Artist: Marco Polsinelli
Online Assistant: Alec McKay

Audio House: Berkely Inc.

Colour: Alter Ego
Colourist: Eric Whipp

Marc Langley Taps Into National Pride For Canadian Tire and Leo Burnett

“Tap” is Leo Burnett’s creative vision and the name of Canadian Tire’s anthemic Winter Olympics spot that ends with “We all play for Canada”. The editor is Marc Langley and the director is Soft Citizen’s Mark Molloy.

 

Brand: Canadian Tire
Title: Tap

Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Director: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer

Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Company 3
Colourist: Tom Poole

Special Effects and Finishing: A52

Mnemonic: Fort York VFX
Motion Graphics Design and Animation: Tony Ramayon

Music & Sound Design: Pivot Audio
Composer: Guy Amitai
Sound Design: Guy Amitai, Lawrence Horne
Producer: Jonas Holst

Leo Burnett & TD Bank Put Their Money On Michelle Czukar

Michelle Czukar teams up with Partners Film director Michael Downing in this fun spot for TD Bank out of Leo Burnett. There’s a great lesson to be learned here … it’s either that or don’t have kids.


Client: TD
Title: Financial Education – Reality Check

Agency: Leo Burnett
CEO/CCO North America: Judy John
Creative Directors: Chris Munnik and Kerry Reynolds
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Executive Producer/SVP Director of Production: Franca Piacente

Production Company: Partners Film
Director: Michael Downing
Director of Photography: John Houtman
Executive Producer: Aerin Barnes
Producer: David MacDonald

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin

Colour Facility: AlterEgo
Colourist: Eric Whipp

Finishing Facility: Fort York VFX
Flame Artist: Ernie Mordak
Flame Assistant: Melissa Vasiliev

Audio House: Pirate

Christina Humphries Shows Anomaly and Sport Chek Her Best Moves

Whenever we think life x style we immediately think of editor Christina Humphries. And good thing, because Anomaly and client Sport Chek were thinking the same way when they teamed Christina up with Circle Productions director Amos Leblanc. Not only did she deliver a great cut, she created some pretty jumped-up graphics too.

 

Client: Sport Chek
Title: Life x Style

Agency: Anomaly
Partner & Executive Creative Director: Dave Douglass
Partner & Executive Creative Director: Pete Breton
Art Director: Jose Rivas
Copywriter: Max May
Producer: Martina Esguerra

Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Amos Leblanc
Cinematographer: Adam Marsden
Line Producer: Robbie McNamara

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editors: Brett Rostrup

Finishing: Rooster Post Production
Finishing Artist: Christina Humphries

Colour: Alter Ego
Colourist: Conor Fisher

Audio House: Pirate Toronto

Chris Parkins Brings #EDITFICATION to Red Urban and Subaru

Look out #peeps there’s a new hashtag in town and #editor Chris Parkins is claiming ownership. #Editfication: The editorial state of having satisfied clients. Chris Parkins teamed up with Circle Productions director James Haworth to bring the classic thought leader-new product launch to life in this spot for Red Urban and Subaru. #Editfication.

Client: Subaru Canada
Title: “Introducing The Sport Utility Sedan”

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director/Art Director: Patrick Shing
Creative Director/Copywriter: Pete Gardiner
Art Director: Justin Platnar
Copywriter: Benjamin James O’Neill
Agency Producer: Anna Tricinci

Production Company: Circle Productions
Director: James Haworth
DOP: Tico Poulakakis
Executive Producer: Karen Tameanko

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Colour Facility: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Mariya Guzavo

Finishing: Fort York VFX
Online Artist: Paul Binney
Assistant Online Artist: Kevin Asis
CG Artist: Kate Ballard

Audio House: Vapour-RMW
Producer: Ted Rosnick

Marc Mixes Things Up with FCB Toronto and Ontario Tourism

Marc Langley enjoys another collaboration with FCB Toronto and the Ontario Tourism Marketing Partnership. In this latest outing, the “Where Am I?” campaign again challenges viewers to figure out the featured location. Marc teamed up again with director Andrew Cividino who brought some gorgeous tourism footage to the edit suite.

Client: OTMP, Kingston Tourism
Name: “A King’s Town”

Agency: FCB Toronto
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Copywriter: Joseph Vernuccio
Art Director: Cody Sabatine
Producer: Barb Gibson

Production Company: Film Forge
Executive Producer: Karen Harnisch
Director: Andrew Cividino

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Warren Goodwin

Finishing: Fort York VFX
Lead Online Artist: Andrew Rolfe

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Silent Joe

Dave De Carlo Teams Up With Anomaly and Bud Light

Some things go better together. And some things just want to compete. Such is the case with the launch of Bud Light’s NFL team cans in an eye-catching spot out of Anomaly. Dave De Carlo collaborated with Someplace Nice director Drew Lightfoot on “Who You Got?” a spot created to get consumers excited about the upcoming football season with the benefit of going can vs can and team vs team.


Brand: Bud Light
Title: Who You Got?

Agency: Anomaly
Executive Creative Director: Dave Douglass
Creative Directors: Gary Westgate, Neil Blewett, Jack Latulippe
Copywriter: Ryan Chiasson
Art Director: Jordan Dunlop
Head of Production: Janice Bisson
Producer: Kris Anzlinger

Production Company: Someplace Nice
Director: Drew Lightfoot
Executive Producer: Chilo Fletcher
Director of Photography: Vinit Borrison
Line Producer: Gill Gardner
Production Manager: Scott Rudderham

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth

Finishing Facility: Fort York VFX
Flame Artist: Paul Binney
Flame Assistant: Luke White

Audio House: BoomBox