Category Archives: Commercial Editing

Heartbreaking new work by Dave De Carlo for Heart & Stroke via Olgilvy.

The message from Ogilvy and Heart & Stroke? Red is the new pink.

Breast cancer and the pink ribbon campaign has long been one of Canada’s top female medical causes. In this new campaign for Heart & Stroke, we are all being encouraged to take women’s heart-related symptoms ‘blinking red’ seriously.

It’s #TimeToSeeRed.

The creative highlights statistics that show how women are dying unnecessarily. Editor Dave De Carlo teamed up with Spy Films director James Lawes on this cinema and web campaign.

Brand: Heart & Stroke
Title: “See Red”

Agency: Ogilvy
Senior Partner: Jody Low-A-Chee
Creative Director: Brian Murray
Group Creative Director: Chris Dacyshyn
Group Creative Director: Julie Markle
Content Producer: Brenda Surminski
French Producer: Liliane Clune

Production Company: Spy Films
Executive Producer: Natalia Winardi
Director: James Lawes

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editors: Brett Rostrup

Finishing: Fort York
Finishing Artist: Paul Binney & James Marin

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: TA2 Music
Sound and Music Supervisor: Steve Gadsden

Paul Proulx helps KIA discover its wild side for Innocean and The Corner Store

Editor Paul Proulx collaborates with director Keegan Wilcox from The Corner Store, on this 3-minute film for Innocean and KIA. In the spot, KIA has fun demonstrating the natural abilities of its range of vehicles. Each of the segments in the 3-minute film will also screen as standalone pieces.

Brand: KIA
Title: Natural Habitat

Agency: Innocean
Executive Creative Director: Ian MacKellar
Associate Creative Director and Art Director: Arron Isaac
Copywriter: Kurtis Martin

Associate Creative Director: Mirko Greenwood
Producer: Alina Prussky

Production Company: The Corner Store
Executive Producer: Jennie Montford
Director: Keegan Wilcox
Director of Photography: Christopher Mably

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate
Executive Producer: Joanne Uyeyama

Marc Langley takes another ride with DDB and Volkswagen

When DDB and Volkswagen came calling, editor Marc Langley was definitely along for the ride. No stranger to Volkswagen work, this latest spot sees Marc team up with Circle Productions director Josh Soskin and four joyriding senior citizens.

Brand: Volkswagon
Title: Joyride

Agency: DDB
Executive Creative Director: Paul Wallace
Copywriter: Kyle Waye
Art Directors: Jackie Dejewski & Dean Hamann
Agency Producer: Sam Benson

Production Company: Circle Productions
Executive Producers: Karen Tameanko
Director: Josh Soskin
Director of Photography: Rob Hauer
Producer: Mike Gill

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: The Vanity
Colourist: Andrew Exworth

Finishing: Fort York
Online Artist: Paul Binney
Online Assistant: Luke White & Kevin Asis

Audio House: Grayson Matthews

Langley and Mastromonaco Hit the Road for Go RVing and Doug & Partners

GoRVing

Editor Marc Langley crafts a lovely cut to showcase stunning footage courtesy of Untitled Films director John Mastromonaco in this latest spot called “Bring Back Wildhood” for Doug & Partners and Go RVing.

Brand: Go RVing
Title: Bring Back Wildhood

Agency: Doug & Partners
Creative Directors: Doug Robinson and Matt Syberg-Olsen
Copywriters: Jonathan King and Kelly Finnamore
Art Director: Matt Camara
Agency Producer: Diane Kirk

Production Company: Untitled Films
Executive Producers: Peter Davis
Director: John Mastromonaco
Director of Photography: John Mastromonaco
Producer: Tom Evelyn

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Online Artist: Paul Binney
Online Assistant: Luke White

Music & Sound Design: VaporRMW
Executive Producer: Kat Stewart
Creative Director: Ted Rosnick

Editorial Coverage From Chris Parkins For Sid Lee and Belair Direct

The guy in the armor is back. Chris Parkins teams up with Untitled Films director Aleysa Young for an ‘Insure-vention’ on behalf of Sid Lee and Belair Direct. In the spot, an unsuspecting Dad learns how to save 20% by combining his insurance.

Client: Belair Direct
Title: Insure-vention
Length: :60

Agency: Sid Lee
Creative Director: Alexis Bronstroph & Kelsey Horne
Copywriter: Whitney Tam
Art Director: Haley Koehn
Agency Producer: Ryan Reynolds

Production Company: Untitled Films
Executive Producer: Tom Evelyn
Director: Aleysa Young
Director of Photography: Tico Poulakakis

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Finishing: Fort York VFX
Online Artist: Marco Polsinelli
Online Assistant: Alec McKay

Audio House: Berkely Inc.

Colour: Alter Ego
Colourist: Eric Whipp

Marc Langley Taps Into National Pride For Canadian Tire and Leo Burnett

“Tap” is Leo Burnett’s creative vision and the name of Canadian Tire’s anthemic Winter Olympics spot that ends with “We all play for Canada”. The editor is Marc Langley and the director is Soft Citizen’s Mark Molloy.

 

Brand: Canadian Tire
Title: Tap

Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Director: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer

Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Company 3
Colourist: Tom Poole

Special Effects and Finishing: A52

Mnemonic: Fort York VFX
Motion Graphics Design and Animation: Tony Ramayon

Music & Sound Design: Pivot Audio
Composer: Guy Amitai
Sound Design: Guy Amitai, Lawrence Horne
Producer: Jonas Holst

Leo Burnett & TD Bank Put Their Money On Michelle Czukar

Michelle Czukar teams up with Partners Film director Michael Downing in this fun spot for TD Bank out of Leo Burnett. There’s a great lesson to be learned here … it’s either that or don’t have kids.


Client: TD
Title: Financial Education – Reality Check

Agency: Leo Burnett
CEO/CCO North America: Judy John
Creative Directors: Chris Munnik and Kerry Reynolds
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Executive Producer/SVP Director of Production: Franca Piacente

Production Company: Partners Film
Director: Michael Downing
Director of Photography: John Houtman
Executive Producer: Aerin Barnes
Producer: David MacDonald

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin

Colour Facility: AlterEgo
Colourist: Eric Whipp

Finishing Facility: Fort York VFX
Flame Artist: Ernie Mordak
Flame Assistant: Melissa Vasiliev

Audio House: Pirate