Category Archives: creative

Editor Paul Proulx Goes Off Road for Anomaly and BRP Can-Am

Once you’ve seen a Maverick Trail you can’t help but want to drive one. Editor Paul Proulx showcases the fun off-road vehicle with a cut that runs the gamut from point A to Z with lots of beautiful visuals in between, courtesy of Holiday Films director Ryan Gibb. “Meet You Out There” is Anomaly’s creative vision for client BRP Can-Am.

Client: BRP Can-Am
Title: Meet You Out There

Agency: Anomaly
Partner & ECD: Dave Douglass
Senior Writer: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Director/DP: Ryan Gibb
Executive Producer: Josephina Nadurata

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Finishing: Fort York VFX
Lead Flame Artist: Mike Bishop

Audio House: Eggplant

Colour: Alter Ego
Colourist: Eric Whipp

Marc Mixes Things Up with FCB Toronto and Ontario Tourism

Marc Langley enjoys another collaboration with FCB Toronto and the Ontario Tourism Marketing Partnership. In this latest outing, the “Where Am I?” campaign again challenges viewers to figure out the featured location. Marc teamed up again with director Andrew Cividino who brought some gorgeous tourism footage to the edit suite.

Client: OTMP, Kingston Tourism
Name: “A King’s Town”

Agency: FCB Toronto
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Copywriter: Joseph Vernuccio
Art Director: Cody Sabatine
Producer: Barb Gibson

Production Company: Film Forge
Executive Producer: Karen Harnisch
Director: Andrew Cividino

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Warren Goodwin

Finishing: Fort York VFX
Lead Online Artist: Andrew Rolfe

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Silent Joe

The Magic’s in the Making for Editor Izzy Ehrlich, Leo Burnett and Robin Hood

Editor Izzy Ehrlich collaborates with director Pensacola on this energetic spot for Leo Burnett and Robin Hood. The creative encourages people to discover the magic of baking when they get their hands dirty and create something from scratch they can be proud of. Kind of like editing, right?

Client: Robin Hood
Title: This is Baking

Agency:  Leo Burnett
CEO & North American CCO: Judy John
Creative Director: Anthony Atkinson/ Paul Giannetta
Art Director:  Jessica Wong
Copywriter: Jessica Mori
Agency Producer: Laurie Filgiano

Production Company: Canada
Director: Pensacola
Cinematographer: Takuro Takeuchi
Executive Producer: Oscar Romagosa
Line Producer: Laura Serra

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Justin Lee
Online Assistant: Kevin Asis

Audio House: Sndwrx
Producer/Music Supervisor: Didier Tovel

A Fan of the Atypical, Dave De Carlo Cuts a Campaign of Atypical Spots for Red Urban and Subaru

A typical sports car commercial might feature the vehicle demonstrating its ability to smoke the competition in a 0 to 100 KM test on a closed track. Not the impressively agile Subaru WRX. This campaign is all about the atypical. Editor Dave De Carlo teamed up with Red Urban to bring their vision of an atypical sports car demo to life in a campaign of spots aimed at showing the speed and agility of the car. Dave flew to the west coast for on-set VFX supervision and editing on the ambitious shoot. The set was located in the mountains of Vancouver.

To see all the spots in the series click here

 

 

CREDITS

Brand: Subaru WRX
Title: The Atypical 0-100 km/h Test

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director / AD: Patrick Shing
Creative Director / Copy Writer: Peter Gardiner
Producer: Anna Tricinci
Integrated Producer: Tara Giacinti

Production Company: Revel Productions + Whistler Creek Productions
Director / Cinematographer: Rupert Walker
Producer: Shin Campos

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth
Colour Assistant: Brock Cruess

Finishing Facility: Rooster Post Production
Finishing + VFX: Dave De Carlo

Additional Compositing: Fort York VFX
Flame Artists: Paul Binney, James Marin, Marco Polsinelli, Andrew Rolfe
Flame Assistants: Luke White and Alex McKay

Audio House: Vapor RMW
Creative Director: Ted Rosnick

Marc Langley shares an edit with John St. and Boston Pizza

No matter how you cut it, Marc Langley knows how to capture great moments in a slice of life commercial. This one from John St. for Boston Pizza adds a comedic twist via some smart voice over writing and perfectly-timed reactions from the talent. Marc collaborated with Soft Citizen director Yael Staav.

Client: Boston Pizza
Name: Sharing is Awesome

Agency: John St.
Creative Director: Paul Little
Copywriter: Martin Stinnissen
Art Director: Jenny Luong
Producer: Lauren Sloan

Production Company: Soft Citizen
Executive Producer(s): Eva Preger, Link York, Rob Burns
Director: Yael Staav

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Warren Goodwin

Finishing: Fort York VFX
Lead Online Artist: Mike Bishop

Colour: Nice Shoes
Colourist: Roslyn Di Sisto

Audio House: Vapor RMW

 

 

 

Dave De Carlo Adds Editorial Colour for KBS and Gaviscon

The folks at KBS and Gaviscon want people to get to know the blue Gaviscon guy a little better. To help with that mission, editor Dave De Carlo teamed up with Frank director Craig Brownrigg to bring the typecast blue Gaviscon guy to life. This cute spot features him on a date, taking in nature’s beauty, driving a car and hanging out at home. We think he’s kinda endearing.


Brand: Gaviscon
Title: ’Typecasting 2.1’

Agency: KBS
Executive Creative Director: Laura Kim
Head of Broadcast: Brenda Surminski
Associate Creative Director: Ketan Manohar
Art Director: Caroline Sierra-Bornais
Broadcast Producer: Nick Hutcheson

Production Company: Frank
Director: Craig Brownrigg
Executive Producers: Danielle Kappy, Belinda Struminger
Producer: Todd Huskisson
Director of Photography: Brendan Steacy

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Shady Hanna

Finishing: Fort York VFX
Flame Artist: Paul Binney
Flame Assistant: Luke White

Audio House: Vapor RMW
Creative Director: Art Mullin

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant