Category Archives: creative

Dave De Carlo Adds Editorial Colour for KBS and Gaviscon

The folks at KBS and Gaviscon want people to get to know the blue Gaviscon guy a little better. To help with that mission, editor Dave De Carlo teamed up with Frank director Craig Brownrigg to bring the typecast blue Gaviscon guy to life. This cute spot features him on a date, taking in nature’s beauty, driving a car and hanging out at home. We think he’s kinda endearing.


Brand: Gaviscon
Title: ’Typecasting 2.1’

Agency: KBS
Executive Creative Director: Laura Kim
Head of Broadcast: Brenda Surminski
Associate Creative Director: Ketan Manohar
Art Director: Caroline Sierra-Bornais
Broadcast Producer: Nick Hutcheson

Production Company: Frank
Director: Craig Brownrigg
Executive Producers: Danielle Kappy, Belinda Struminger
Producer: Todd Huskisson
Director of Photography: Brendan Steacy

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Shady Hanna

Finishing: Fort York VFX
Flame Artist: Paul Binney
Flame Assistant: Luke White

Audio House: Vapor RMW
Creative Director: Art Mullin

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

Marc Langley, Target, and Newfoundland Tourism were on fire at the ICE Awards

Newfoundland and Labrador Tourism

Ice AwardsCongratulations to Marc Langley, Target and Newfoundland and Labrador Tourism for their Best of Show win at the ICE Awards. “Crayons” was directed by Sparks Productions’ Paul Santana. Target took home three Golds and three Craft Awards as well as Best of Show, altogether earning 21 awards for “Crayons”, involving executions in other platforms related to the campaign, and work for Newfoundland and Labrador Tourism. The ICE Awards celebrates creativity in Atlantic Canada. Best of Show

Read more about Target’s win. For a list of ICE winners and judges, click here.

 

Paul Proulx Delivers A Great Return For Investors Group and DDB Canada

Just because you’re 50-years old, does it mean you’re the same 50-year old as everyone else? This is the question posed in this latest creative edited by Paul Proulx for DDB Canada and Investors Group. In the cut, Paul has lots of fun with the question while setting up the answer. “Unique” was directed by Miguel Campaña for Wilfrid Park.

Client: Investors Group
Title: Unique

Agency: DDB Canada
Creative Director: David Ross
Associate Creative Director/Copy Writer: Frank Macera
Art Director: Becky May
Producer: Jac Benoit

Production Company: Wilfrid Park
Director: Miguel Campaña
Executive Producer: Angie Colgoni
Director of Photography: Paco Femenia

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: Eggplant
Audio Producer: Nicola Treadgold
Audio Director/Composer: Adam Damelin

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

4 AICE Nominations for Rooster Editors

We don’t want to jinx things, but an early round of congratulations go out to our editors Marc Langley and Izzy Ehrlich, each with 2 nominations across 2 categories!

Marc’s work for FCB’s “Where Am I?” is nominated in the Montage and Best of Toronto categories while Izzy’s work for Nova Scotia Tourism and adidas are both nominated in the Regional Category.

Best of luck to all the finalists!

The 2017 AICE Award Show is May 11th in New York City.

AICE Nominations

Montage: “Where Am I?” 
Client: Ontario Tourism Marketing Partnership Corporation (OTMPC)
Agency: FCB

Best of Toronto: “Where Am I?”


Regional Campaign: “If You Only Knew” “Adventure” “History” 
Client: Nova Scotia Tourism
Agency: DDB Canada 

 

 


Regional Campaign:  adidas “New Speed”


CREDITS

“Where Am I?”

Client: Ontario Tourism Marketing Partnership Corporation
President & CEO: Ronald Holgerson
Vice President, Chief Marketing Officer: Lisa LaVecchia
Special Projects Manager: Debra Mansillo
Director, Brand Management and Consumer Marketing: Michelle Borthwick
Director, Digital Marketing: Julia Holliday

Campaign Title: Where Am I?
Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Creative Directors:
VP, Group Creative Director: Jeff Hilts
VP, Group Creative Director: Nancy Crimi-Lamanna
VP, Group Creative Director: Jeff Hilts
Senior Art Director: Rob Dean
Art Director: Cody Sabatine
Writers:VP, Group Creative Director: Nancy Crimi-Lamanna
Senior Copywriter: Dave Delibato
Copywriter: Joseph Vernuccio
VP, Management Director: Sunil Sekhar
VP, Business Director: Sarah Banks
Account Supervisor: Violet Karbalaei
Account Coordinator: Skye Gandy
Agency Producer: Rea Kelly
Agency Producer: Sumit Ajwani
VP, Operations: Kinga Karadi
Senior Project Manager: Michelle Simpson
Project Coordinator: Emily Watkin
Project Coordinator: Carly Roy
VP, Chief Strategy Officer: Shelley Brown
VP, Planning Director: Heather Segal
Senior Strategist: Anastasia Tubanos
Lead User Experience: Kristy Pleckaitis
Digital Strategist: Shelagh Hartford
Agency Videographer/Editor: Jorge Vasconez
VP, Director of Communications: Rob MacLean

Production Company: OPC
Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Karen Harnisch, Marc Swenker
Director: Andrew Cividino,
DOP: James Klopko

Editing House: Rooster Post Production
Editor: Marc Langley
Executive Producer: Yumi Suyama
Assistant Editor: Eric Dubois

Transfer Facility: Alter Ego
Colourist: Eric Whipp

Online Facility: Fort York VFX
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Music House: Silent Joe
Music Track Director: Jody Colero
Exec Producer: Jane Heath
Song: “Giant”
Composer: Bruce Peninsula arranged by Todor Kobakov
Engineer: Vlad Nikolic
Sound Design: Vlad Nikolic

“If You Only Knew” “Adventure” “History”

Client: Tourism Nova Scotia
Name of Commercial: If You Only Knew
Agency: DDB Canada
Executive Creative Director: Paul Wallace

Associate Creative Director: Craig Ferguson
Art Director: Rebecca May
Producer: Chris Webden

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Grayson Matthews

“New Speed”

Client: adidas
Title: New Speed
Length: :15, :30, :45

Agency: Tribal Worldwide
Creative Director: Lionel Wong
Art Director: Dean Hamann
Copywriter: James Ly
Agency Producer: Stef Fabich

Production Company: Skin & Bones
Director: Adam Azimov
Cinematographer: Guy Godfree
Executive Producer: Tasha Litt
Line Producer: Joan Bell

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Wade Odlum

VFX / Finishing Facility: Fort York
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Audio House: SNDWRx
Producer/Music Supervisor: Didier Tovel