Category Archives: TV Commercials

Paul Proulx’s editorial is right on the money for Arrivals + Departures client easyfinancial


Editor Paul Proulx and Untitled Films director John Mastromonaco collaborate on this touching spot about a couple who find themselves in a tough financial situation. The creative is from Arrivals + Departures and easyfinancial. Proulx builds on Mastromonaco’s masterful direction and cinematography with a sensitive cut that mines the emotions to show the difference between a financial ‘no’ and a ‘yes’ for one family.


Brand:
easyfinancial
Title: Bills

Agency: Arrivals + Departures
Chief Creative Officer: Jason Locey
Associate Creative Director: Angela Sung
Producer: Sharon Kosokowsky
Account Director: Noela Costa

Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director: John Mastromonaco
Director of Photography: John Mastromonaco
2nd camera operator: Eric Gerard

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Finishing: Alter Ego
Lead Flame Artist: Andres Kirejew

Audio House: Toast and Jam
Director/Producer: Thomas Neuspiel

Colour: Alter Ego
Colourist: Clinton Homuth

If it’s Spring, it must mean Awards Season is here again

The 2018 Marketing Awards kick off awards season Thursday, May 31st at the Carlu. Congratulations to all the finalists! A big shout out to Rooster Editors Dave De Carlo, Chris Parkins, Izzy Ehrlich, Marc Langley and Joey Whitelaw who have all worked on projects that are shortlisted.

Strategy Online’s 2018 Marketing Shortlists

Advertising Shortlist
Dave De Carlo – Edelman, “Rivolta: In The Head of a Hacker” for HP Studio
Izzy Ehrlich – Cossette, “Audition Tapes” for Public Mobile
Marc Langley – Doug & Partners, “Bring Back Wildhood” for Go RVing.
Joey Whitelaw – Taxi, “Meet Keith” for Sirius XM

Public Service Shortlist
Chris Parkins – FCB Canada, “Anything But Sorry” for Canadian Down Syndrome Society


Rivolta – Dave De Carlo, editor


“Audition Tapes” Club – Izzy Ehrlich, editor


Go RVing – Marc Langley, editor


Anything But Sorry – Chris Parkins, editor


“Meet Keith” Knocknock + Kathy – Joey Whitelaw, editor

 

Marc Langley cuts the latest White Spot brand creative for 123w

Working from dawn ’til dusk is something editor Marc Langley is familiar with. This new brand commercial for White Spot and 123w features “A Day In The Life” of White Spot and its customers. Marc worked with Untitled Films director Mark Gilbert to beautifully weave together some iconic White Spot/BC moments.

Brand: White Spot
Title: A Day In the Life

Agency: 123w
Creative Director: Rob Sweetman
Copywriter: Kate Roland
Account Manager: Matt McGarva

Production Company: Untitled Films
Executive Producers: Peter Davis & Tom Evelyn
Director: Mark Gilbert
Director of Photography: Richard Henkels
Producer: John Durrant

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Nice Shoes
Colourist: Roslyn Di Sisto

Finishing: Fort York VFX
Online Artist: Andrew Rolfe
Online Assistant: Kevin Asis

Audio House: Grayson Matthews

Michelle Czukar’s editorial is a secure investment for The Garden Collective and Coinsquare

Michelle Czukar collaborates with Soft Citizen’s The Perlorian Brothers in this spot for The Garden Collective and Coinsquare. Filled with characters of equal parts creepy and shady, it’s a cautionary tale for people who want to invest online.


Brand: Coinsquare
Title: “Do Digital Currency Right”

Agency: The Garden Collective
Creative Director: Shane Ogilvie
Art Directors: Rosalinda Graziano, Paul Riss
Writers: Lindsay Eady, Jason Perdue, Kaidy Wong
Strategy Director: Shari Walczak
Strategist: Sarah Philips
Project Cultivator: Jessica Lax
Producer: Jen Mete

Production Company: Soft Citizen
Executive Producer: Eva Preger
Line Producer: Andrew Sulliman
Director: The Perlorian Brothers
DOP: Pawel Pogorzelski
Production Designer: Jay Pooley

Editing House: Rooster Post Production
Editor: Michelle Czukar

Transfer Facility: Alter Ego
Colourist: Eric Whip

Online Facility: The Vanity
Online Artist: Naveen Srivastava

Music House: Pirate Group
Music Track Director: Chris Tait
Engineer: Kyle Anderson

Izzy Ehrlich gets behind Rethink and the Raptors for the playoffs

It’s game on for the NBA playoffs and the Toronto Raptors. In support, Rethink and Coors Light enlisted the team of editor Izzy Ehrlich and Spy Films directors Lucas Dabrowski + Etienne Proulx to help create some buzz. In the spot, Lucas Dabrowski shot the non-product elements, while Etienne Proulx handled the product shots.

Brand: Coors Light
Title: Raptors Playoffs

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: John Ricciardella
Copywriter: Tyler Copoc
Agency Producer: Margaret John

Production Company: Spy Films
Directors: Lucas Dabrowski, Etienne Proulx
Cinematographer: Kiel Milligan, Etienne Proulx
Executive Producer: Natalia Winardi
Line Producer: David Cosgrove

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Audio House: Vapor RMW
Producer/Music Supervisor: Ted Rosnick

Freestyle Fun for Marc Langley with Grip and OPC for KFC

Marc Langley teams up with Grip’s Craig, Heather, Scott and Katherina again. This finger lickin’ good freestyle fun for KFC was directed by OPC’s Filip Nilsson.

Brand: KFC
Title: Ski Guy

Agency: Grip Limited
Creative Director: Scott Dube
Associate Creative Director: Heather Hnatiuk
Art Director: Craig Brandon
Agency Producer: Katherina Villa

Production Company: OPC
Executive Producers: Donovan Boden
Director: Filip Nilsson
Director of Photography: Matthew Chuang
Producer: Ian Webb

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Langley and Mastromonaco Hit the Road for Go RVing and Doug & Partners

GoRVing

Editor Marc Langley crafts a lovely cut to showcase stunning footage courtesy of Untitled Films director John Mastromonaco in this latest spot called “Bring Back Wildhood” for Doug & Partners and Go RVing.

Brand: Go RVing
Title: Bring Back Wildhood

Agency: Doug & Partners
Creative Directors: Doug Robinson and Matt Syberg-Olsen
Copywriters: Jonathan King and Kelly Finnamore
Art Director: Matt Camara
Agency Producer: Diane Kirk

Production Company: Untitled Films
Executive Producers: Peter Davis
Director: John Mastromonaco
Director of Photography: John Mastromonaco
Producer: Tom Evelyn

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Online Artist: Paul Binney
Online Assistant: Luke White

Music & Sound Design: VaporRMW
Executive Producer: Kat Stewart
Creative Director: Ted Rosnick