Tag Archives: #roosterpost

Dave De Carlo Adds Editorial Colour for KBS and Gaviscon

The folks at KBS and Gaviscon want people to get to know the blue Gaviscon guy a little better. To help with that mission, editor Dave De Carlo teamed up with Frank director Craig Brownrigg to bring the typecast blue Gaviscon guy to life. This cute spot features him on a date, taking in nature’s beauty, driving a car and hanging out at home. We think he’s kinda endearing.


Brand: Gaviscon
Title: ’Typecasting 2.1’

Agency: KBS
Executive Creative Director: Laura Kim
Head of Broadcast: Brenda Surminski
Associate Creative Director: Ketan Manohar
Art Director: Caroline Sierra-Bornais
Broadcast Producer: Nick Hutcheson

Production Company: Frank
Director: Craig Brownrigg
Executive Producers: Danielle Kappy, Belinda Struminger
Producer: Todd Huskisson
Director of Photography: Brendan Steacy

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Shady Hanna

Finishing: Fort York VFX
Flame Artist: Paul Binney
Flame Assistant: Luke White

Audio House: Vapor RMW
Creative Director: Art Mullin

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

Michelle Czukar edits SESQUI film “HORIZON” for Canada’s 150th

If you see a giant red dome this summer, you’ll know you’re about to see a special film about Canada, edited by Michelle Czukar and directed by Drew Lightfoot who is repped in Toronto by Someplace Nice. Shot over 40 days, ‘Horizon‘ is a 22-minute film created for Canada’s sesquicentennial that takes its audience on a revealing expedition of Canada. The film draws its artistic inspiration from across Canada’s rich cultural landscape, featuring traditional and contemporary creative works. Horizon will be screened in several cities this summer under the giant red dome which is currently on tour.

To find out more about the cinematic dome, tour dates, and the film, click here.

Michelle Czukar edits Tim Hortons for JWT and Canada 150

Tim Hortons’ new broadcast spot is the latest release in it’s Canada 150 campaign. The spot aims to raise a red Tim’s cup in salute to Canadian families of all backgrounds. “Born on Canada Day” is edited by Michelle Czukar and directed by Samir Mallal from Skin & Bones. The creative showcases families in hospitals at different points in the birthing process.

Title: Born On Canada Day
Agency: JWT
Chief Creative Officer: Ryan Spelliscy
Creative Director: Laurent Abesdris & Denise Cole
Art Director: Laurent Abesdris
Copywriter: Denise Cole
Agency Producer: Jennifer Cotton

Production Company: Skin & Bones
Director: Samir Mallal
Cinematographer: Justin Brown
Executive Producer: Dan Ford
Line Producer: Max Brook

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Wade Odlum

VFX / Finishing Facility: Fort York
Online Artist: Justin Lee
Online Assistant: Luke White

Audio House: Pirate

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Michelle Czukar Gets The Call From Leo Burnett and Bell Canada

Leo Burnett and Bell Canada called on Michelle Czukar’s editorial for their latest creative in support of the Bell Network and the Samsung Galaxy S8. Directed by Skin & Bones’ Mark Zibert, the spot features a series of stunning visuals, from mountain tops to water parks.

Client: Bell Canada
Title: You want the Samsung Galaxy S8. You need the Bell network.

Agency: Leo Burnett
CEO and Chief Creative Officer: Judy John
Creative Group Head, Copywriter: Marcus Sagar
Creative Group Head, Art Director: Noreel Asuro
Producer: Milena Malovic

Production Company: Skin & Bones
Executive Producer: Dan Ford
Director: Mark Zibert

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editors: Warren Goodwin & Brett Rostrup

Finishing: Bell Media
Lead Online Artist: Kevin Francisco

Colour: Nice Shoes
Colourist: Roslyn Di Sisto

Audio House: Eggplant

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music