Category Archives: TV Campaign

Marc Mixes Things Up with FCB Toronto and Ontario Tourism

Marc Langley enjoys another collaboration with FCB Toronto and the Ontario Tourism Marketing Partnership. In this latest outing, the “Where Am I?” campaign again challenges viewers to figure out the featured location. Marc teamed up again with director Andrew Cividino who brought some gorgeous tourism footage to the edit suite.

Client: OTMP, Kingston Tourism
Name: “A King’s Town”

Agency: FCB Toronto
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Copywriter: Joseph Vernuccio
Art Director: Cody Sabatine
Producer: Barb Gibson

Production Company: Film Forge
Executive Producer: Karen Harnisch
Director: Andrew Cividino

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Warren Goodwin

Finishing: Fort York VFX
Lead Online Artist: Andrew Rolfe

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Silent Joe

A Fan of the Atypical, Dave De Carlo Cuts a Campaign of Atypical Spots for Red Urban and Subaru

A typical sports car commercial might feature the vehicle demonstrating its ability to smoke the competition in a 0 to 100 KM test on a closed track. Not the impressively agile Subaru WRX. This campaign is all about the atypical. Editor Dave De Carlo teamed up with Red Urban to bring their vision of an atypical sports car demo to life in a campaign of spots aimed at showing the speed and agility of the car. Dave flew to the west coast for on-set VFX supervision and editing on the ambitious shoot. The set was located in the mountains of Vancouver.

To see all the spots in the series click here

 

 

CREDITS

Brand: Subaru WRX
Title: The Atypical 0-100 km/h Test

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director / AD: Patrick Shing
Creative Director / Copy Writer: Peter Gardiner
Producer: Anna Tricinci
Integrated Producer: Tara Giacinti

Production Company: Revel Productions + Whistler Creek Productions
Director / Cinematographer: Rupert Walker
Producer: Shin Campos

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth
Colour Assistant: Brock Cruess

Finishing Facility: Rooster Post Production
Finishing + VFX: Dave De Carlo

Additional Compositing: Fort York VFX
Flame Artists: Paul Binney, James Marin, Marco Polsinelli, Andrew Rolfe
Flame Assistants: Luke White and Alex McKay

Audio House: Vapor RMW
Creative Director: Ted Rosnick

Marc Langley, Target, and Newfoundland Tourism were on fire at the ICE Awards

Newfoundland and Labrador Tourism

Ice AwardsCongratulations to Marc Langley, Target and Newfoundland and Labrador Tourism for their Best of Show win at the ICE Awards. “Crayons” was directed by Sparks Productions’ Paul Santana. Target took home three Golds and three Craft Awards as well as Best of Show, altogether earning 21 awards for “Crayons”, involving executions in other platforms related to the campaign, and work for Newfoundland and Labrador Tourism. The ICE Awards celebrates creativity in Atlantic Canada. Best of Show

Read more about Target’s win. For a list of ICE winners and judges, click here.

 

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

Michelle Czukar Makes It About Bensimon Byrne and Scotiabank

Scotiabank

Scotiabank and Bensimon Byrne wanted to show people how they’re making banking better. In “Downtime” we see people living their lives with easy accessibility to all the banking options available at Scotiabank. Michelle Czukar’s edit makes the most of Untitled Films director Hubert Davis’ look into the day-to-day. Uncovering the nuances and charm in each of the scenes while moving the story forward is one of Michelle’s specialties. It’s this sensitive touch that helps deliver the message that banking is about humanity.

Read more about the campaign here.

Client: Scotiabank
Title: Downtime

Agency: Bensimon Byrne
Partner/Executive Creative Director: Joseph Bonnici
Copywriter: Paul Little
Art Director: Debbie Chan
Producer: Meghan Cheesbrough

Production Company: Untitled Films
Executive Producer: Tom Evelyn
Executive Producer: Peter Davis
Director: Hubert Davis
Head of Production: Jason Friedman
Producer: Shannon Barnes
Director of Photography: Martin Hill

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Brett Rostrup

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York
Lead Flame Artist: Ernie Mordak

Audio House: Eggplant
Producer: Nicola Treagold

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Paul Proulx Raises A Pint With DDB & Dairy Farmers of Canada

dairy-farmers-of-canada

Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.

Client: Dairy Farmers of Canada
Title: “Pour a Tall Cold One”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Allan Topol
Associate Creative Director: Craig Ferguson
Agency Producer: Lorrie Zwer

Executive Producer: Eva Preger
Production Company: Soft Cititzen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: The Eggplant