A typical sports car commercial might feature the vehicle demonstrating its ability to smoke the competition in a 0 to 100 KM test on a closed track. Not the impressively agile Subaru WRX. This campaign is all about the atypical. Editor Dave De Carlo teamed up with Red Urban to bring their vision of an atypical sports car demo to life in a campaign of spots aimed at showing the speed and agility of the car. Dave flew to the west coast for on-set VFX supervision and editing on the ambitious shoot. The set was located in the mountains of Vancouver.
To see all the spots in the series click here
CREDITS
Brand: Subaru WRX
Title: The Atypical 0-100 km/h Test
Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director / AD: Patrick Shing
Creative Director / Copy Writer: Peter Gardiner
Producer: Anna Tricinci
Integrated Producer: Tara Giacinti
Production Company: Revel Productions + Whistler Creek Productions
Director / Cinematographer: Rupert Walker
Producer: Shin Campos
Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin
Colour Facility: The Vanity
Colourist: Andrew Exworth
Colour Assistant: Brock Cruess
Finishing Facility: Rooster Post Production
Finishing + VFX: Dave De Carlo
Additional Compositing: Fort York VFX
Flame Artists: Paul Binney, James Marin, Marco Polsinelli, Andrew Rolfe
Flame Assistants: Luke White and Alex McKay
Audio House: Vapor RMW
Creative Director: Ted Rosnick
Rooster Post Production 