Tag Archives: #RedUrban

Chris Parkins Brings #EDITFICATION to Red Urban and Subaru

Look out #peeps there’s a new hashtag in town and #editor Chris Parkins is claiming ownership. #Editfication: The editorial state of having satisfied clients. Chris Parkins teamed up with Circle Productions director James Haworth to bring the classic thought leader-new product launch to life in this spot for Red Urban and Subaru. #Editfication.

Client: Subaru Canada
Title: “Introducing The Sport Utility Sedan”

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director/Art Director: Patrick Shing
Creative Director/Copywriter: Pete Gardiner
Art Director: Justin Platnar
Copywriter: Benjamin James O’Neill
Agency Producer: Anna Tricinci

Production Company: Circle Productions
Director: James Haworth
DOP: Tico Poulakakis
Executive Producer: Karen Tameanko

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Colour Facility: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Mariya Guzavo

Finishing: Fort York VFX
Online Artist: Paul Binney
Assistant Online Artist: Kevin Asis
CG Artist: Kate Ballard

Audio House: Vapour-RMW
Producer: Ted Rosnick

A Fan of the Atypical, Dave De Carlo Cuts a Campaign of Atypical Spots for Red Urban and Subaru

A typical sports car commercial might feature the vehicle demonstrating its ability to smoke the competition in a 0 to 100 KM test on a closed track. Not the impressively agile Subaru WRX. This campaign is all about the atypical. Editor Dave De Carlo teamed up with Red Urban to bring their vision of an atypical sports car demo to life in a campaign of spots aimed at showing the speed and agility of the car. Dave flew to the west coast for on-set VFX supervision and editing on the ambitious shoot. The set was located in the mountains of Vancouver.

To see all the spots in the series click here




Brand: Subaru WRX
Title: The Atypical 0-100 km/h Test

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director / AD: Patrick Shing
Creative Director / Copy Writer: Peter Gardiner
Producer: Anna Tricinci
Integrated Producer: Tara Giacinti

Production Company: Revel Productions + Whistler Creek Productions
Director / Cinematographer: Rupert Walker
Producer: Shin Campos

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth
Colour Assistant: Brock Cruess

Finishing Facility: Rooster Post Production
Finishing + VFX: Dave De Carlo

Additional Compositing: Fort York VFX
Flame Artists: Paul Binney, James Marin, Marco Polsinelli, Andrew Rolfe
Flame Assistants: Luke White and Alex McKay

Audio House: Vapor RMW
Creative Director: Ted Rosnick

Marc Keeps Things Moving with Red Urban & Subaru

Subaru Impreza

Editor Marc Langley continues to impress with work that is full of energy and surprises, this time for Red Urban and client Subaru Impreza. Directed by Tantrum Productions Jake Mavity, the film features a visual range of creative expression to help demonstrate the 2017 model. The cut flows with the narrative, a riff in honour of those restless individuals who improve themselves by never sitting still.

Client: SUBARU Canada
Executive Creative Director: Christina Yu
Senior Creative: Patrick Shing
Copywriter: Angeline Parsons
Art Director: Meagan Patry
Agency Producer: Anna Tricinci

Director: Jake Mavity
Cinematographer: John Houtman
Executive Producer: Will Waters
Line Producer: Ben Sullivan
Production Manager: Sarah Gardner
Service Company: SKIN AND BONES FILM
Executive Producer: Liane Thomas
Production Manager: Simon Dragland

Editor: Marc Langley
Assistant Editor: C. Hilary Smith
Executive Producer: Melissa Kahn

Colour Facility: ALTER EGO
Colourist: Eric Whipp

VFX / Finishing Facility: FORT YORK
Online Artist: Paul Binney
Online Assistant: Luke White

Audio House: VAPOR RMW
Music Producer: Ted Rosnick
Executive Producer: Jeff Cohen

Rooster Post Editors Are Golden at the 2015 Bessie Awards Show

Screen Shot 2015-03-27 at 8.46.30 AM

The Golden Boys of Editing – Paul Jutras & Marc Langley in their gold Bessies Award Show jackets. Photo courtesy of Melissa Kahn.

The 2015 Bessies Awards were handed out last night and Rooster Post Production editors Marc Langley and Paul Jutras both came home with GOLD awards for Editing. Marc Langley won GOLD in the Editing category for “Invade” the launch spot for FCB Ontario Tourism’s campaign for the Toronto Pan Am/Para Pan Am Games. “Invade” was also recognized with GOLD awards for Colour, Sound Design, Best Use of Music and a BEST OF SHOW Craft Award!

Rooster editor Paul Jutras, also won GOLD for editing for his outstanding work on “Once More: The Story of VIN 903847” for Red Urban and Volkswagen Canada. “VIN” was also recognized in the Television Single category, where it picked up a GOLD.

Other notable wins include a GOLD in the Digital Campaign category for Rethink & Molson Canadian’s “Beer Fridge: Project Indonesia/Beach Hockey/Morgan Interview”, plus an Integrated Campaign SILVER for “Passport Beer Fridge” with both campaigns edited by Marc Langley.

BBDO & Smart Canada won SILVER in the Digital Single category for “Smart Electric Drag Race” edited by Christina Humphries and a project for Anomaly & Shock Top called “Tap” edited by Joey Whitelaw, took home a SILVER in the Digital Campaign category. Volkswagen “Bellies” edited by Chris Parkins for Red Urban also won SILVER in the Television category.

Fort York VFX’s Ernest Mordak received the Bob Mann Award for Excellence in Post Production, a very well-deserved win for a long time friend, co-worker and partner to everyone at Rooster. And last, but certainly not least, a big round of applause to all of our clients, and industry friends who were recognized for their outstanding work. Well done everyone!!

See all the winners here.





See credits here


“Once More: The Story of VIN 903847”



See credits here



It Was an Award-Winning Evening at the 2014 Marketing Awards



Projects that Rooster Post Production were fortunate enough to collaborate on picked up a ton of metal at last night’s Marketing Awards. We’re always proud of the work we do, but it’s really nice when work is recognized at the awards podium!

The Beer Fridge

A big round of congratulations are in order for The Beer Fridge, which won BEST IN SHOW, GOLD in Out of Home/Experiential/Stunts/Events and SILVER in the Film category. A well deserved win for agency Rethink, Molson Canadian, Partners Film director Jonty Toosey and our very own editor Marc Langley. Want to know the story behind The Beer Fridge and Project Indonesia?



Once More: The Story of VIN 903847

It was a golden ending to the story for Red Urban, Untitled Director Hubert Davis, Volkswagen and editor Paul Jutras as Once More: The Story of VIN 903847 also won GOLD at the Marketing Awards in the Branded Content category. It also picked up a SILVER in the Digital – Websites/Microsites/Advertising category.  Read more about the documentary and how it came to be.



The Beetle 3-Track Gang of Rhythm

Volkswagen Beetle also walked off with two awards for agency Red Urban, Untitled Films director Wendy Morgan, and Rooster Post editor Dave De Carlo for The Beetle 3-Track, Gang of Rhythm featuring break out musical sensation “Walk Off The Earth”. The project won BRONZE in the Film – Online Single category and a CRAFT AWARD for Music. The video features three different versions of the song, in three different locations, with three different models of The Beetle. The annotation buttons in the video let viewers seamlessly jump between locations and songs, making it a three-in-one interactive experience. Read more about this incredible 3-video project.



Moms Demand Action for Gun Sense in America

TWO GOLDS and a Special Jury Selection “Marketing for Good” were handed out for the pieces that Rooster worked on for Grey’s PSA Moms Demand Action for Gun Sense in America amongst the many awards that this campaign received. “Easter Surprise” won GOLD for Press – Out of Home Single, edited by Rooster’s Drew Stevenson and “It’s Time for Gun Sense” won GOLD for Public Service Integrated. Our work in the Public Service Integrated category was edited by Dave De Carlo and Drew Stevenson. Big congratulations go to agency Grey, Untitled director Hubert Davis and Rooster Post’s Dave De Carlo and Drew Stevenson.



Congratulations to all of last night’s winners – it was a great show! Read about it here



Title: The Beer Fridge

Client: Molson Canadian

Agency: Rethink, Toronto
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea

Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Post Production: Fort York VFX
Music and Sound Design: RMW Music
Producer/Composer: Steven MacKinnon

Colourist: Eric Whipp, Alter Ego

Title: Once More: The Story of VIN 903847
Client: Volkswagen

Director, Marketing at Volkswagen Canada: Peter Blackwell
Manager, Brand Marketing at Volkswagen Canada: Lynne Piette
Manager, Digital Marketing at Volkswagen Canada: Kayan Ng

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Liam Johnstone
Writer: Sarah DiDomenico, Matt Syberg-Olsen
Integrated Producer: Terri Vegso
Account Executive: Dianne Kim
Creative Resources Manager: Mary-Claire Barlow

Production Company: Untitled Films
Director: Hubert Davis
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
DP: John Minh Tran, Chris Romeike

Post Production: Rooster Post
Editor: Paul Jutras
Assistant Editor: Jesse Unruh
Executive Producer: Melissa Kahn

Transfer: Alter Ego
Colourist: Trisha Hagoriles

Online: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Jason Pereira

Audio: Imprint Music, Toronto
Director: Fraser MacDougall


 Title: Beetle 3-Track Gang of Rhythm
Client: Volkswagen Canada

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Alicia Outschoorn
Writers: Cooper Evoy & Jon Taylor
Agency Producer: Andrea Hull
Director, Digital Strategy & Social Media: Nicole Milette
Account Director: Sonia Ruckemann
Sr. Account Executive: Beatrice Recio

Production Company: Untitled Films
Director: Wendy Morgan
Director of Photography: John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Michael Smith
Editor: Dave De Carlo, Rooster Post
Flame Artist: Andrew Rolfe, Fort York
Colourist: Wade Odlum, Alter Ego
Senior Developer: Ricardo Peters


Title: It’s Time For Gun Sense

Client: Moms Demand Action For Gun Sense

Agency: Grey
Creative Director/Writer: Patrick Scissons
Art Directors: Yusong Zhang, Rob Trickey

Account Service: Laura Rovinescu

Production Company: Untitled Film
Director: Hubert Davis
Executive Producer: Tom Evelyn/Lexy Kavluk
Line Producer: Tom Evelyn

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editors: Dave De Carlo, Drew Stevenson

Recording Studio: Rocco Gagliese

VFX: Andres Kirejew


Marketing Awards: 1,500 Entries, 62 Categories And Lots Of Client Nominations To Cheer On!!

2014 Marketing Awards
We’re feeling honoured to have been invited to collaborate on these nominated 2014 Marketing Awards First Shortlist projects! We’ll find out the winners May 29th at the Gala.

Television Single: 30 Seconds and Under

The Beer Fridge—Molson Canadian, Rethink – Marc Langley Editor
Bellies—Volkswagen Germany, Red Urban – Chris Parkins Editor

Television Campaign: 30 Seconds and Under

Bellies, Ice Cream, Delivery—Volkswagen Germany, Red Urban – Chris Parkins & Jesse Unruh Editors

Television Single: Over 30 Second

The Beer Fridge, Project Indonesia—Molson Canadian, Rethink – Marc Langley Editor

Online Single

The Beer Fridge—Molson Canadian, Rethink – Marc Langley Editor
The Beer Fridge – Project Indonesia—Molson Canadian, Rethink – Marc Langley Editor
The Beetle 3-Track “WOTE”—Volkswagen Canada, Red Urban – Dave De Carlo Editor

Other Broadcast Single of Campaign

Once More: The story of VIN 903847—Volkswagen Canada, Red Urban – Paul Jutras Editor

Rooster Post Is Game As Traditional Advertising Embraces Branded Content

Screen Shot 2014-03-07 at 1.26.36 PMAn interesting read on how some Canadian brands have taken their branded content to the next level. What does it take to really break through? It looks like great creative is still the way to go.

We’re pleased that they’ve included 4 projects that we worked on: Dave De Carlo & Drew Stevenson for Dempster’s, Marc Langley for Molson’s Beer Fridge, Paul Jutras for Volkswagen’s Once More: The Story of VIN 903847 and Dave De Carlo for VW Beetle 3 Track – Gang of Rhythm.