Tag Archives: #Molson

Marc Langley, Rethink, Molson Canadian & Untitled Films Score Another One #ANYTHINGFORHOCKEY

Epic RinkRethink and Molson Canadian are back and bigger and better than before …  with an inspiring group of hockey fans who took their love of hockey to the next level to show how they’d do #ANYTHINGFORHOCKEY. This epic spot, featuring an exhilarating game of hockey played on Molson’s iconic rink in the mountains, was edited by Marc Langley and directed by Untitled Film’s Tyler Williams. According to Langley, it was all fun … as his skillful edit takes the story to a new level; from the helicopter pad face off, to the winning game goal, to the Molson Beer Fridge hat trick, right on through to the overtime surprise ending for the fans.

 

 

Title:  Epic  Rink
Client:  Molson
Agency:  Rethink,  Toronto
Creative Director: Aaron Starkman
CD/Writer: Mike Dubrick
CD/Art Director: Joel Holtby
Account  Director:  Scott  Lyons
Broadcast  Producer:  Kelly  Cavanaugh

 

Production  Company:  Untitled  Films
Director:  Tyler  Williams
Executive  Producer:  Peter  Davis
Producer:  Erik  Wilson
PM  /  Producer:  John  Kerr
DOP:  John  Houtman

 

Post  Production:  Rooster Post Production
Editor:  Marc  Langley
Assistant  Editor:  Spencer  Shiffman
Executive  Producer:  Melissa  Kahn

 

Colourist:  Wade  Odlum,  Alter  Ego

 

Post  Production:  Fort  York  VFX
Executive  Producer:  Amanda  Lariviere
Flame  Artist:  Paul  Binney

 

Music  and  Sound  Design:  RMW  Music
Producer:  Ted  Rosnick
Composer:  Mark  Rajakovic
Executive  Producer:  Jeff  Cohen

 

 

 

Rooster Post Is Game As Traditional Advertising Embraces Branded Content

Screen Shot 2014-03-07 at 1.26.36 PMAn interesting read on how some Canadian brands have taken their branded content to the next level. What does it take to really break through? It looks like great creative is still the way to go.

We’re pleased that they’ve included 4 projects that we worked on: Dave De Carlo & Drew Stevenson for Dempster’s, Marc Langley for Molson’s Beer Fridge, Paul Jutras for Volkswagen’s Once More: The Story of VIN 903847 and Dave De Carlo for VW Beetle 3 Track – Gang of Rhythm.

http://strategyonline.ca/2014/03/07/weekend-reading-the-next-wave-of-branded-content/?utm_source=stream-newsletter&utm_medium=email&utm_campaign=weekend-reading-the-next-wave-of-branded-content