Tag Archives: #milk

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

dairyfarmersofcanadaDDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass™ in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website, themilkglass.ca.

milk-glassThe Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Edited by Paul Proulx and directed by Steam Film’s Matt Atkinson.



Client: Dairy Farmers of Canada
Title: “The Milk Glass™”
Length: 1×60, 1×30, 5×15

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Associate Director of Production: Stef Fabich

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Robert Scarborough

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editors: Aaleya Waslat, Colin Murdock
Finishing: Fort York
Lead Flame Artist: Mike Bishop

Colour: Alter Ego
Colourist: Wade Odlum

Audio House: Grayson Matthews

Izzy Ehrlich cuts the latest campaign for DDB Canada and Dairy Farmers of Canada

Screen Shot 2016-05-17 at 10.40.52 AMEditor Izzy Ehrlich and Untitled Films director John Mastromonaco team up on a new Dairy Farmers of Canada campaign for “Project Sleep” out of DDB Canada. Project Sleep seeks to raise awareness of Canada’s sleep problem and provide solutions for those looking to get a better night’s sleep via a new sleep ideas website.

Screen Shot 2016-05-17 at 11.44.25 AM

 

Dairy Farmers of Canada – Goodnight Canada :60

Dairy Farmers of Canada – Man in the Moon :15

Dairy Farmers of Canada – Shhh… :15

Dairy Farmers of Canada – Shhh… :05

 

Client: Dairy Farmers of Canada
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director/Art Director: Craig Ferguson
Associate Creative Director/Writer: Allan Topol
Copywriter: Arjang Esfandiyari
Art Director: Loretta Lau
Agency Producer: Stef Fabich
VP, Director of Client Service: Jacqui Faclier
Group Account Director: Mike Wiles
Account Executive: Alex Miller

 

Production Company: Untitled Films
Director: John Mastromonaco
Director of Photography: John Houtman
Cameraman: John Mastromonaco / John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Jane Thomson

 

Post-Production Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

 

Colour Facility: Alter Ego
Colourist: Eric Whipp

 

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

 

Audio House: Grayson Matthews

 

 

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