Tag Archives: #johnst

Marc Langley shares an edit with John St. and Boston Pizza

No matter how you cut it, Marc Langley knows how to capture great moments in a slice of life commercial. This one from John St. for Boston Pizza adds a comedic twist via some smart voice over writing and perfectly-timed reactions from the talent. Marc collaborated with Soft Citizen director Yael Staav.

Client: Boston Pizza
Name: Sharing is Awesome

Agency: John St.
Creative Director: Paul Little
Copywriter: Martin Stinnissen
Art Director: Jenny Luong
Producer: Lauren Sloan

Production Company: Soft Citizen
Executive Producer(s): Eva Preger, Link York, Rob Burns
Director: Yael Staav

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Warren Goodwin

Finishing: Fort York VFX
Lead Online Artist: Mike Bishop

Colour: Nice Shoes
Colourist: Roslyn Di Sisto

Audio House: Vapor RMW

 

 

 

Michelle Czukar: New Work for john st. and President’s Choice

#EatTogether
The craft of editing can take you to places you’ve never been, or take you on an emotional journey that you were never expecting. Such is the case with this collaboration from editor Michelle Czukar and Radke director Michael Clowater for john st. and client Loblaw Cos. Ltd. A highly creative editor, Michelle knows how to take storytelling to the next level. Through the magic of editing, she brings us into an apartment hallway, while sharing the story of a group of neighbours from different backgrounds who come together for an impromptu meal.

The 2-minute-and-thirty-second film was shown this past Sunday, during the National Hockey League’s Centennial Classic game, when Loblaw bought out an entire commercial break on Sportsnet after the first period. The message of this emotionally-storied film is about how food can help create unity and community-building when people #EatTogether.

The film is getting lots of praise on social media. The unexpected (for a food retailer) use of emotional storytelling is a lovely, yet a subtle bit of flag-waving to help kick-off Canada’s 150th anniversary of Confederation this year. Did you see the article in the Globe & Mail? 

Advertiser: Loblaw Cos. Ltd. President’s Choice
Title: “Neighbours”

Agency: john st.
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker

Copywriter: Jesse Wilks

Art Director: Gerardo Agbuya
Producer: Brittani Wilcox

Production Company: Radke Films
Director: Michael Clowater
Director of Photography: Mauro Fiore
Executive Producer: Miriana DiQuinzio, Scott Mackenzie

Producer: Jeff Darragh

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Joey Whitelaw

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Alter Ego
Online Artist:  Eric Perrella

Audio House: Vapor RMW