Tag Archives: #greycanada

Congrats to Grey Canada For Their D&AD Impact Awards Black Pencil Win!

Impact AwardsCongratulations to Grey Canada and Moms Demand Action For Gun Sense In America for their Black Pencil win at the first-ever D&AD Impact Awards held in NYC. The D&AD Impact Black Pencil, widely regarded as the gold standard for excellence in creativity and business, was awarded to only two projects, one them being Grey’s “Taking Aim At Corporate America” campaign. Read more about the award show here. See the winning campaign here.

Paul Proulx cut Grey Canada’s acclaimed “Not Allowed” spot for Moms Demand Action For Gun Sense in America, directed by Spy Films director Tamir Moscovici.


A Big Night At The ADCCs for Rooster Post

Award photoLast night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.

Broadcast Gold : Editing “Invade”

Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Agency: FCB Toronto
Client: Ontario Tourism
Full Credits
“Invade” also won:
Broadcast Silver – Sound Design
Broadcast Silver – Cinematography



Integrated Campaign Gold : Advertising Integrated Campaign “Groceries Not Guns”

Interactive Gold : Digital Integrated Campaign

Interactive Gold : Miscellaneous Non Profit/Public Service

Silver : TV Public Service Campaign “Not Allowed/Lockdown”

Silver, TV Single Low Budget or Less ($50,000 or less) “Not Allowed”

Silver, TV Public Service, Campaign “Not Allowed”, “Lockdown”

Editor: Paul Proulx (“Not Allowed”)
Assistant Editor: Colin Murdock
Flame Artist: Mike Bishop, Fort York VFX
Agency: GREY
Client: Moms Demand Action For Gun Sense In America
Full Credits



Interactive Gold : Online Video, Series “It Speaks For Itself”

Silver : Online Video, Single “Tap”

Silver : Online Video, Single “6 Pack”

Silver : Online Video, Single Tap “Mural”

Editor: Joey Whitelaw
Online: Ernest Mordak, Fort York VFX
Production Company: Sequoia
Director: Trevor Cornish
Agency: Anomaly
Client: Shock Top



Advertising Silver : Experiential, Single, “Hockey Heaven”

Media Interactive & Promo Merit : “Hockey Heaven”

Interactive Merit : Digital Integrated Campaign “Hockey Heaven”

Editor: Marc Langley (“Epic Rink”, “Hockey Heaven”)
Assistant Editor: Spencer Shiffman
Flame Artist: Paul Binney, Fort York VFX
Agency: Rethink
Client: Molson Canadian
Full Credits “Hockey Heaven”
Full Credits “Epic Rink”





Interactive Gold : Digital Installation “Uber Safe”

Gold : Innovative Use of Technology

Gold : Media Innovation

Silver : Out of Home Enhanced, Single

Silver : Promo

Silver : Experiential, Single

Editor: Joey Whitelaw
Fort York VFX
Production Company: Someplace Nice
Director: Sean McBride
Agency: Rethink
Client: Uber




Silver Broadcast : TV Single, 30 Seconds “Prom Night”

Silver TV Single, 60 Seconds or More

Editor: Marc Langley
Flame Artist: Paul Binney, Fort York VFX
Agency: DDB Canada
Client: Volkswagen Tiguan
Full Credits




Merit Broadcast Direction “Humans for Humans”

Editor: Izzy Ehrlich
Online: Ernest Mordak, Fort York VFX
Production Company: OPC/Family Style
Director: Angie Bird
Agency: Leo Burnett
Client: Raising The Roof



Interactive Silver : Product or Service Promotion  “Fry Defender”

Editor: Jeff Poremba
Online: Andrew Rolfe, Fort York VFX
Production Company: OPC/Family Style
Director: Jono Hunter
Agency: Tribal Worldwide, a division of DDB
Client: McDonalds




Rooster Clients Roar at Cannes 2015

Big congratulations go out to Grey Canada and Moms Demand Action Against Gun Control for “Not Allowed” and to Rethink and Uber for “Uber Safe”. Grey won GOLD in the Promo and Activation category early in the Festival, later adding a GOLD LION and two SILVER Cyber Lions to it’s haul plus a BRONZE Lion in the Film sub-category, Public Awareness Message. The video “Not Allowed” is part of Grey’s “Groceries not Guns” campaign that exposed US grocery giant Kroger’s policy of keeping skateboarders, dogs and water toys from it’s stores, while allowing loaded firearms. “Not Allowed” was edited by Paul Proulx and directed by Spy Film’s Tamir Moscovici.

Rethink won a BRONZE Cyber Lion for the video “Uber Safe” which used a branded breathalyser to demonstrate to Toronto-area club-goers, why an Uber might be a safer way to get home. The video for “Uber Safe” was edited by Joey Whitelaw.


The shortlist for the Film category included 2 Rooster projects ….

  • DDB/Volkswagen “Prom Night” edited by Marc Langley
  • Leo Burnett/Raising The Roof “Humans for Humans” edited by Izzy Ehrlich

The shortlist for Branded Content and Entertainment, Integrated Campaign Led By Content Platform category also included Paul Proulx’s project with Spy director Tamir Moscovici …

See all the winners and shortlists



Moms Demand Action & Get A Gold Lion In The Promo And Activation Category

Congratulations to Grey Canada on their GOLD Lion in the Promo and Activation category for the ‘Moms Demand Action’ campaign. The spot below was edited by Paul Proulx and directed by Spy Films’ Tamir Moscovici. Read more about it here.



Paul Proulx Cuts the Latest for Grey and Moms Demand Action for Gun Sense in America

Not Allowed

Outstanding work is happening at Rooster Post Production for Grey Canada and the latest for Moms Demand Action for Gun Sense in America.

The spot, called “Not Allowed” builds off Grey’s award winning print and radio campaign. Not Allowed continues to pressure Kroger, one of the US’s largest supermarket chains, to stop allowing the open carrying of guns in its stores.

Paul Proulx’s cut is a piece of great storytelling … with subtle and chillingly real direction by Tamir Moscovici of Spy Films.

Title: “Not Allowed”​
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe
Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inayeh
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson
Editorial: Rooster Post
Editor: Paul Proulx
Assistant Editor: Colin Murdock
Colorist: Wade Odlum, Alter Ego
Online: Mike Bishop, Fort York ​VFX​
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Mann Casting