Tag Archives: #GranTurismo

London International Awards LIAs: Two Pauls, Two Awards, Gold & Silver

LIAsThe winners from the 2014 London International Awards have been announced!

Congratulations go out to editor Paul Proulx and director Tamir Moscovici on winning GOLD for Sony PlayStation’s Gran Turismo film “KAZ: Pushing the Virtual Divide” in the Branded Documentary Feature Film category. If you want to read more about this project, there’s a link to an interview on The Rooster’s Blog with Paul and Tamir that can be found here and an article about how KAZ is helping to change the game on iTunes.

Congratulations also go out to Red Urban, Untitled Films Hubert Davis and editor Paul Jutras on winning SILVER in the Branded Scripted Short Film category for Volkswagen’s “Once More – The Story of VIN 903847”. To find out more about this fascinating project click here.

The London International Awards recognizes the best in creativity and ideas in all forms of advertising, digital, branded content, design, production and music & sound.


Title: “Once More: The Story of VIN 903847.”
Client: Volkswagen

Director, Marketing at Volkswagen Canada: Peter Blackwell
Manager, Brand Marketing at Volkswagen Canada: Lynne Piette
Manager, Digital Marketing at Volkswagen Canada: Kayan Ng

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Liam Johnstone
Writer: Sarah DiDomenico, Matt Syberg-Olsen
Integrated Producer: Terri Vegso
Account Executive: Dianne Kim
Creative Resources Manager: Mary-Claire Barlow

Production Company: Untitled Films
Director: Hubert Davis
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
DP: John Minh Tran, Chris Romeike

Post Production: Rooster Post
Editor: Paul Jutras
Assistant Editor: Jesse Unruh
Executive Producer: Melissa Kahn

Transfer: Alter Ego
Colourist: Trisha Hagoriles

Online: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Jason Pereira

Audio: Imprint Music, Toronto
Director: Fraser MacDougall



London International Awards: Jutras & Proulx Projects Nab Two

The short list is out for the London International Awards and early congratulations go out to the two Pauls: Jutras and Proulx, both of whom worked on projects that nabbed a shot at gold LIAs in Branded categories.

The BeetleRed Urban’s work for Volkswagen, Once More: The Story of VIN 903847 was short listed in the Branded Scripted Short Film Category. Paul Jutras was the editor, with Untitled Film’s Hubert Davis the director. To find out more about this highly-awarded project, read here.

KAZPaul Proulx edited and co-created the Branded Documentary Feature Film “KAZ: Pushing the Virtual Divide”, with Spy Films director Tamir Moscovici for Sony PlayStation’s Gran Turismo. There’s a link to an interview on The Rooster’s Blog with Paul and Tamir that can be found here and an article about how KAZ is helping to change the game on iTunes.

The London International Awards recognizes and awards creativity and the power of ideas in all forms of advertising, digital, branded content, design, production and music & sound. The winners will be announced on November 3, 2014.

Buckle Up: Read About Moscovici & Proulx’s Wild Ride.

ProulxEditor/Director collaborators Paul Proulx & Tamir Moscovici take a wild ride as automotive film outlaws in a blog titled “Moscovici & Proulx: Gracing Canadian Auto Film” written by the consummate car guy, Trevor Byrne.

Change is Good. Editor Paul Proulx Joins Rooster Post Production.

Editor Paul ProulxWhich came first, the chicken or the egg?

The way Paul Proulx tells it, campus radio began a love of sound, inspiring Proulx to a sound recording career. But Proulx quickly discovered his love of marrying pictures to sound to create stories, and this ignited a love of commercial editing – and a change in direction. In 2004, Proulx became an editor’s assistant at Third Floor Editing. Two years later, he made the leap to Stealing Time, becoming a fully-fledged editor in the process. When Stealing Time became Married to Giants, Proulx stayed on and continued to develop an impressive reel of work for brands including Acura, Audi, Ford, Honda, Porsche, Sunnybrook Foundation, Sony PlayStation and the Worldwide Short Film Festival.

Looking for a change and fresh opportunities, Paul Proulx joins Rooster Post Production as editor. At Rooster Post, Proulx perfectly compliments a roster of award-winning creative editors.

Proulx’s work has garnered numerous advertising awards and nominations including Cannes, The One Show, Marketing, Applied Arts and The Bessies. Proulx’s work for Grip, director Chris Sargent and client Sunnybrook Foundation was recently honoured at the AICE Awards for Best Regional Campaign.

But Proulx isn’t limited to just short format work. Change is in the wind for editorial, and branded content and longer format work are very much a part of the future mix. “Urban Outlaw” a collaboration with Spy Films director Tamir Moscovici, was a 2012 darling of the film festival circuit. Urban Outlaw is a fascinating portrait of Magnus Walker, a Porsche 911 super hobbiest.

Another recent Moscovici/Proulx collaboration, commissioned by Sony PlayStation, is the feature length film, “KAZ: Pushing The Virtual Divide”. KAZ documents the passion and creative drive of Kazunori Yamauchi, the genius behind enduring video game giant, Gran Turismo, and is already gaining traction on the awards-front winning Gold at the Gaming Marketing Summit and a Merit at The One Show. Says Proulx, “These two long format documentaries have been viewed online by over 500,000 people around the world, whereby in the old system of distribution, they may never have seen the light of day. This is very exciting for me as it has democratized the art world.” The latest collaboration for Sony PlayStation “Ayrton’s Wish”, a Gran Turismo tribute to Formula One driver Ayrton Senna, had over 250,000 hits the first week of its release.

Memorable commercial work includes the Acura “Pulse” spot for agency Grip and it proved that a background in sound recording is the perfect compliment for outstanding editorial chops. Says Proulx, “I needed to make sure the tempo had a consistency so that our hero’s heartbeat would escalate at the right pace. Anytime we made picture changes, it would throw off the pace of the heart rate, and I would need to rebuild the sound design. By the end of the edit session, any changes we wanted to try were discussed in depth before actually executing the edit as it would impact the sound design, which was time consuming as you can imagine!”

So what comes first? Proulx is already hard at work cutting his first project at Rooster, and has settled in with the Rooster flock. We’re thrilled to have Paul Proulx join us … Check out his full reel here.