Tag Archives: #Editorial

Heartbreaking new work by Dave De Carlo for Heart & Stroke via Olgilvy.

The message from Ogilvy and Heart & Stroke? Red is the new pink.

Breast cancer and the pink ribbon campaign has long been one of Canada’s top female medical causes. In this new campaign for Heart & Stroke, we are all being encouraged to take women’s heart-related symptoms ‘blinking red’ seriously.

It’s #TimeToSeeRed.

The creative highlights statistics that show how women are dying unnecessarily. Editor Dave De Carlo teamed up with Spy Films director James Lawes on this cinema and web campaign.

Brand: Heart & Stroke
Title: “See Red”

Agency: Ogilvy
Senior Partner: Jody Low-A-Chee
Creative Director: Brian Murray
Group Creative Director: Chris Dacyshyn
Group Creative Director: Julie Markle
Content Producer: Brenda Surminski
French Producer: Liliane Clune

Production Company: Spy Films
Executive Producer: Natalia Winardi
Director: James Lawes

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editors: Brett Rostrup

Finishing: Fort York
Finishing Artist: Paul Binney & James Marin

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: TA2 Music
Sound and Music Supervisor: Steve Gadsden

If it’s Spring, it must mean Awards Season is here again

The 2018 Marketing Awards kick off awards season Thursday, May 31st at the Carlu. Congratulations to all the finalists! A big shout out to Rooster Editors Dave De Carlo, Chris Parkins, Izzy Ehrlich, Marc Langley and Joey Whitelaw who have all worked on projects that are shortlisted.

Strategy Online’s 2018 Marketing Shortlists

Advertising Shortlist
Dave De Carlo – Edelman, “Rivolta: In The Head of a Hacker” for HP Studio
Izzy Ehrlich – Cossette, “Audition Tapes” for Public Mobile
Marc Langley – Doug & Partners, “Bring Back Wildhood” for Go RVing.
Joey Whitelaw – Taxi, “Meet Keith” for Sirius XM

Public Service Shortlist
Chris Parkins – FCB Canada, “Anything But Sorry” for Canadian Down Syndrome Society


Rivolta – Dave De Carlo, editor


“Audition Tapes” Club – Izzy Ehrlich, editor


Go RVing – Marc Langley, editor


Anything But Sorry – Chris Parkins, editor


“Meet Keith” Knocknock + Kathy – Joey Whitelaw, editor