Tag Archives: #documentaries

London International Awards: Jutras & Proulx Projects Nab Two

The short list is out for the London International Awards and early congratulations go out to the two Pauls: Jutras and Proulx, both of whom worked on projects that nabbed a shot at gold LIAs in Branded categories.

The BeetleRed Urban’s work for Volkswagen, Once More: The Story of VIN 903847 was short listed in the Branded Scripted Short Film Category. Paul Jutras was the editor, with Untitled Film’s Hubert Davis the director. To find out more about this highly-awarded project, read here.

KAZPaul Proulx edited and co-created the Branded Documentary Feature Film “KAZ: Pushing the Virtual Divide”, with Spy Films director Tamir Moscovici for Sony PlayStation’s Gran Turismo. There’s a link to an interview on The Rooster’s Blog with Paul and Tamir that can be found here and an article about how KAZ is helping to change the game on iTunes.

The London International Awards recognizes and awards creativity and the power of ideas in all forms of advertising, digital, branded content, design, production and music & sound. The winners will be announced on November 3, 2014.

Applied Arts Awards Applauds Rooster Projects

Advertising Awards – Television

Applied Arts Sept CoverThe Applied Arts Magazine Award Annual is now on the street and many of Rooster Post Production’s clients and projects made the book! Each year Applied Arts releases Annuals showcasing the best in Canadian communications across a range of categories. A round of applause for everyone involved.

Congratulations to Mick Griffin on winning a Craft Editing award at the Applied Arts Magazine Awards. Mick’s work was recognized for Lowe Roche’s PSA, “Last 10” for the Heart and Stroke Foundation of Canada. “Last 10” was directed by OPC’s The Dempsey Brothers and it also picked up an award in the PSA Charity category.


Rethink’s Molson Canadian “Passport Beer Fridge” directed by Partners Film’s Jonty Toosey, was recognized in the 30 seconds or less – single category as well as picking up a digital single. Passport Beer Fridge“Passport Beer Fridge” and “Beer Fridge – Project Indonesia” the latter directed by Untitled Film’s Tyler Williams, got the nod in the digital – series category. Both spots were edited by Marc Langley.

Red Urban work saw 3 awards for client VolkswaVW GTD Belliesgen Canada: “Bellies” directed by Untitled Film’s Curtis Wehrfritz, was recognized in the 30 seconds or less – single category and was cut by Chris Parkins. Red Urban’s Volkswagen GTD campaign also had a good showing in the Young Blood Television category, winning a single for “Bellies” plus series for “Bellies”, “Ice Cream” and “Delivery”.

“Once More: The Story of VIN 903847” directed by Untitled Film’s Hubert Davis and edited by Paul Jutras, got the nod for Branded Content – single and a Young Blood Television single award.

The Beetle “3-Track Gang of Rhythm”, a unique branded content/music video directed by Untitled Film’s Wendy Morgan and edited by Dave De Carlo, was recognized in the digital – single category.

Agency Grey Canada and Missing Children Society of Canada won PSA Pro Bono, Single. “Arrow” was directed by Spy Film’s Jonathan Bensimon, and edited by Dave De Carlo.


Dave De Carlo and Cundari also got the nod for the CIBC Run for the Cure directed by Hubert Davis from Untitled Films.

Interactive Awards

Rethink/Molson “Passport Beer Fridge” (Online Single), (Viral), (Online Video)

Red Urban/Volkswagen GTD: Young Blood Interactive “Bellies” (Young Blood Interactive, Single) “Bellies, “Ice Cream”, “Delivery” (Young Blood Interactive, Series)

Red Urban/Volkswagen “Once More: The Story of VIN 903847”: (Young Blood Interactive) (Branded Content), (Integrated Campaign)

Red Urban/Volkswagen “3-Track Gang of Rhythm” (Young Blood Interactive), (Branded Content), (Online Video)

Grey Canada/Missing Children Society of Canada “Arrow” (Online Campaign), (Viral)

Cundari/CIBC “Run for the Cure” Untitled Films/Hubert Davis/Dave De Carlo (Online Video)

Click the link to read more about the awards show http://www.appliedartsmag.com/winners_tv.php?year=2014&category=&searchkw=&layout=g




Proulx’s “KAZ: Pushing The Virtual Divide” Changes The Game On iTunes

KAZPaul Proulx has always had an ear for sound. And now his work has crossed-over the commercial divide and is being shared on iTunes. Sony PlayStation has released the soundtrack to the Proulx-edited film, “KAZ: Pushing The Virtual Divide” on iTunes for purchase. KAZ is a recent Tamir Moscovici/Paul Proulx collaboration, commissioned by Sony PlayStation. The feature-length film documents the passion and creative drive of Kazunori Yamauchi, the genius behind video game giant, Gran Turismo. Screen Shot 2014-06-12 at 9.26.03 AMProulx is a recent addition to the Rooster Post Production line-up. Tamir Moscovici is a director with Spy Films.

Through the support of PlayStation, KAZ showcases the journey that forever changed the gaming and automotive landscape, as it redefined how people perceive the relationship between art, entertainment and culture. The film has already gained traction on the awards-front, winning Gold at the Gaming Marketing Summit and a Merit at The One Show.

Proulx and Moscovici knew how integral music would be to the storytelling; the right score would add another critical layer of emotional resonance and texture. Pirate Toronto’s Juno award-winning music directors/composers me&john, (Ryan Kondrat and John LaMagna) leapt at the opportunity to work on this unique project. Says Kondrat, “Tamir and Paul never dictated, and always asked our opinion. We were able to stamp who we are artistically on the project, and the end result felt like a true collaboration. This is what happens when you let creatives do their thing.”

When asked if they had any concerns about working on a branded content film, LaMagna said, “We’re extremely excited that this kind of thing can happen today. We think branded content films are a glimpse of what’s to come in the ad world, and we were thrilled that while it was funded by Sony, it didn’t infringe on the creative process. We’ve worked on movies that didn’t give us the same freedom. Ultimately, it was a marketing tool that felt like a creative project. We wanted the songs to feel like real songs, and it feels great to have an ‘ad’ record be legitimately recognized in the music community.””

KAZ has been suggested by Strategy Magazine, to be in the running as a likely contender in the Film – Branded Content category at the 2014 Cannes Lions. Also in the running is another Rooster Post Production project for Red Urban and Volkswagen Canada, “Once More: The Story of VIN 903847” VIN was directed by Untitled Film’s Hubert Davis and edited by Rooster Post’s Paul Jutras.