This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.
Client & Product: Dairy Farmers of Canada – Milk Name of campaign: “Pour a Tall Cold One ” Spot Title: “Softball”
Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.
Client: Dairy Farmers of Canada Title: “Pour a Tall Cold One”
This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.
Client: Dairy Farmers of Canada Name of commercial: The Dinner Party Agency: DDB Canada Chief Creative Officer: Cosmo Campbell Creative Director: Paul Wallace Art Director: George Lin Copywriter: Alex Manahan Agency Producer: Stef Fabich/ David Smith
Production Company: OPC Director: Matt Devine Cinematographer: Adam Marsden Executive Producer: Harland Weiss/ Donovan Boden Line Producer: Ian Webb
Editing Facility: Rooster Post Production Editor: Izzy Ehrlich Assistant Editor: Taylor McWade
Colour Facility: The Vanity Colourist: Andrew Exworth
VFX / Finishing Facility: The Vanity Online Artist: Naveen Srivastava
Editor Marc Langley knows how to chase the rain clouds away. The story begins on a rainy day and a washed out picnic … until Dad takes the wheel and saves the day in this spot for DDB & Volkswagen, directed by Soft Citizen director Arni Thor Jonsson.
Client: Volkswagen Group Canada Title: Sun Chasers Director of Marketing: Peter Blackwell Manager, Brand Marketing: Lynne Piette Marketing Coordinator: Laurelle Hoogendoorn
Agency: DDB Canada Executive Creative Director: Barb Williams Creative Director: Rob Sturch Art Director: Kelsey Hughes Copywriter: Ella Dalling Producer: Matthew Sy Group Account Director: Adam Lang Account Executive: Vivian Poon
Production Company: Soft Citizen Director: Arni Thor Jonsson Line Producer: Chris Boddy DOP: Peter Simonite Executive Producer: Eva Preger Executive Producer: Link York Head of Production: Rob Burns Editing Facility: Rooster Post Production Editor: Marc Langley
VFX/Finishing Facility: Alter Ego Flame Artist: Andres Kirejew
Last night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.
Broadcast Gold : Editing “Invade”
Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Memories are the theme in this latest spot for DDB Canada and Investors Group. Directed by Untitled Film’s Hubert Davis and edited by Marc Langley, the film captures the moving stories and raw emotions as experienced by the people who share them.
Client: Investors Group
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: David Ross
Copywriter: Cooper Evoy
Art Director: Liam Johnstone
Art Director: Becky May
Senior Vice President, Business Unit Director: Mike Davidson