Tag Archives: #dairyfarmersofcanada

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

Paul Proulx Raises A Pint With DDB & Dairy Farmers of Canada

dairy-farmers-of-canada

Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.

Client: Dairy Farmers of Canada
Title: “Pour a Tall Cold One”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Allan Topol
Associate Creative Director: Craig Ferguson
Agency Producer: Lorrie Zwer

Executive Producer: Eva Preger
Production Company: Soft Cititzen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: The Eggplant

Izzy Helps DDB Canada & Dairy Farmers Of Canada Cry Over Spilled Milk

dairy-farmers-of-canada

This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.

Client: Dairy Farmers of Canada
Name of commercial: The Dinner Party
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Creative Director: Paul Wallace
Art Director: George Lin
Copywriter: Alex Manahan
Agency Producer: Stef Fabich/ David Smith

Production Company: OPC
Director: Matt Devine
Cinematographer: Adam Marsden
Executive Producer: Harland Weiss/ Donovan Boden
Line Producer: Ian Webb

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: The Vanity
Online Artist: Naveen Srivastava

Audio House: Vapor RMW
Producer/Music Supervisor: Kailee Nowosad

Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

dairyfarmersofcanadaDDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass™ in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website, themilkglass.ca.

milk-glassThe Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Edited by Paul Proulx and directed by Steam Film’s Matt Atkinson.



Client: Dairy Farmers of Canada
Title: “The Milk Glass™”
Length: 1×60, 1×30, 5×15

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Associate Director of Production: Stef Fabich

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Robert Scarborough

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editors: Aaleya Waslat, Colin Murdock
Finishing: Fort York
Lead Flame Artist: Mike Bishop

Colour: Alter Ego
Colourist: Wade Odlum

Audio House: Grayson Matthews