Tag Archives: Commercial Editing and Post

Intruders: New work for Rooster Post Production Editor Christina Humphries

Untitled Films‘ director Steve Gordon has created this beautifully shot yet disturbing spot to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape. Learn more at action-against-violence.com.

“Coming from South Africa myself, this is an issue very close to my heart,” says Gordon. “Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

Rooster Post Production’s Christina Humphries cut together a tense visual narrative that creates maximum emotional impact.

“Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge,” adds Gordon. “For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”

Intruders

Credits
Production Company: Untitled Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon
Editor: Christina Humphries
Assistant Editor: Deb Gurofsky
Editorial: Rooster Post Production
Online: Fort York
Online Artist: Andrew Rolfe
Colour Facility: Redlab
Colourist: Walt Biljan

Some Great Commercials For Valentine’s Day

For Valentines, spend some time
with something you REALLY love: great ads

If you love ads, it’s not who you love it’s what you love. And we know you really love good work. Get cozy with Rethink & Molson’s “The Canadians” – a valentine from the world to the people of Canada. Lowe Roche and client Heart & Stroke present a compelling reason why the time to show yourself some love is now. Not later. It wouldn’t be Valentine’s Day without some fresh meat in this clever spot from Red Urban and Volkswagen. And it’s not exactly hearts and flowers between two motorists as Blammo Worldwide and Project Winter Survival reminds us to share the warmth this winter.

Molson “The Canadians”

Editor: Marc Langley

Advertiser: Molson Coors
Agency: Rethink
Creative Directors: Aaron Starkman, Dre Labre, Chris Staples
Art Director: Vince Tassone, Christian Buer, Joel Holtby
Copywriters: Aaron Starkman, Mike Dubrick, Dave Thornhill, Matt Antonello
Agency Producer: David Medlock
Account Director: Ashley Eaton

Director: Kim Geldenhuys
Production Company: Industry Films/Egg Films
Director of Photography: Paul Gilpin
Executive Producer: David Cranor/Kerry Hosford

Colourist: Eric Whipp @ Alter Ego
Post Production: Track & Field
Online Artist: Ernie Mordak & Andrew Rolfe
Music: Grayson Matthews

Heart & Stroke Foundation “The Last 10”

Editor: Mick Griffin

Advertiser: Heart and Stroke Foundation
Agency: Lowe Roche
Creative Director: Sean Ohlenkamp
Associate Creative Directors: JP Gravina, Simon Craig
Agency Producer: Sandy Cole
Account Manager: Laura Davis

Director: The Dempseys
Production Company: OPC
Director of Photography: John Houtman
Executive Producer: Harland Weiss, Donavon Boden
Producer: Kelly King

Colourist: Wade Odlum @ Alter Ego
Post Production: Track & Field
Online Artist: Ernie Mordak
Music: Vapor Music

Volkswagen “Butcher”

Editor: Paul Jutras

Advertiser: Volkswagen
Agency: Red Urban
Creative Director: Christina Yu
Art Director: Liam Johnstone
Copywriters: Sarah DiDomenico
Agency Producer: Anna Tricinci
Integrated Producer: Terri Vesgo
Account Directors: Caroline Kilgour, Sonia Ruckemann

Director: Jean-Michel Ravon
Production Company: Untitled Films
Director of Photography: John Houtman
Executive Producer: Lexy Kavluk
Producer: Tom Evelyn
Production Designer: Michael Walker

Colourist: Eric Whipp @ Alter Ego
Post Production: Track & Field
Online Artist: Ernie Mordak
Music and Sound Design: The Eggplant

Project Winter Survival “Road Rage”

Editor: Dave De Carlo

Advertiser: Project Winter Survival
Agency: Blammo Worldwide
Chief Creative Officer: Andrew Simon
Art Director: Grant Cleland
Copywriters: Michael Murray, Andrew Simon
Agency Producer: Gord Cathmoir
Account Executive: Amy de Merlis

Director: Hubert Davis
Production Company: Untitled Films
Director of Photography: Chris Mably
Executive Producer: Chilo Fletcher
Producer: Jenn Walker

Post Production: Track & Field
Online Artist: Ernie Mordak
Music: Pirate Toronto

Editor Mick Griffin honoured with Fritz Spiess Award



Congratulations Rooster Post Production senior editor/partner Mick Griffin
on being honoured with the Spiess Award for Lifetime Achievement in Television Advertising at last week’s 2012 Bessies Awards. The Spiess Award is given to a person who has furthered the excellence of TV advertising in Canada throughout their career. The award is presented to a cameraperson, director, producer, editor, compositor, art director, copywriter, creative director, advertiser or anyone in the TV advertising community whose contributions have been continuing and of the highest order.

Here’s a look at the announcement film that preceded the presentation – it was written and directed by Rooster Post Production colleague and 1998 Spiess Award recipient, Richard Unruh . According to Mick, “It’s a wonderfully concise and illuminating little film, it makes what I do seem magical and important.”

Spiess Award Video

See Mick’s full reel here

Read more about Mick on The Rooster’s Blog: https://roosterpost.wordpress.com/2011/04/25/300-seconds-with-editor-mick-griffin/

2012 Marketing Awards: More Feathers for Rooster Post

With more awards feathers in our cap, Rooster’s plumage extended across gold, silver and bronze for our clients in this year’s Marketing Awards. Editors Chris Parkins (Red Urban & Little Trees, Drake General Store) Mick Griffin (Target & Newfoundland Tourism, Red Urban & Little Trees) Christina Humphries (Rethink & Alzheimer Society of BC, DDB & Pennington’s) Paul Jutras (Red Urban & VW) and Izzy Ehrlich (Red Urban & Drake General Store) were recognized as part of the team effort on big idea, big award-winning work.

Hat’s off and three cheers to our talented editors and wonderfully supportive clients.

OTHER BROADCAST SINGLE
GOLD


TITLE Ocean
PRODUCT Little Trees
ADVERTISER Little Trees
AGENCY Red Urban
CREATIVE DIRECTOR Christina Yu
ART DIRECTOR Daniel Del Toro
WRITER Adriana Leite
PRODUCTION HOUSE Untitled Films
DIRECTOR Mark Gilbert
EDITOR Chris Parkins
EXECUTIVE PRODUCERS James Davis, Lexy Kavluk
PRODUCER Tom Evelyn
DIRECTOR OF PHOTOGRAPHY John Houtman
EDITORIAL COMPANY Rooster
MUSIC Grayson Matthews

BRONZE

TITLE New Car
PRODUCT Little Trees
ADVERTISER Little Trees
AGENCY Red Urban
CREATIVE DIRECTOR Christina Yu
ART DIRECTOR Daniel Del Toro
WRITER Adriana Leite
PRODUCTION HOUSE Untitled Films
DIRECTOR Mark Gilbert
EDITOR Mick Griffin
EXECUTIVE PRODUCERS James Davis, Lexy Kavluk
PRODUCER Tom Evelyn
DIRECTOR OF PHOTOGRAPHY John Houtman
EDITORIAL COMPANY Rooster
MUSIC Grayson Matthews

BRONZE

TITLE Respite
PRODUCT Drake General Store
ADVERTISER Drake General Store
AGENCY Red Urban
CREATIVE DIRECTOR Christina Yu
ART DIRECTORS Joel Pylypiw, Daniel del Toro
WRITERS Dave Barber, Adriana Leite
PRODUCTION HOUSE Untitled Films
DIRECTOR Curtis Wehrfritz
EDITOR Chris Parkins
AGENCY PRODUCER Sam Benson
DIRECTOR OF PHOTOGRAPHY Doug Koch
LINE PRODUCER Tom Evelyn
EDITORIAL COMPANY Rooster
MUSIC RMW

OTHER BROADCAST CAMPAIGN
SILVER


TITLE Little Trees
PRODUCT Little Trees
ADVERTISER Little Trees
AGENCY Red Urban
CREATIVE DIRECTOR Christina Yu
ART DIRECTOR Daniel Del Toro
WRITER Adriana Leite
PRODUCTION HOUSE Untitled Films
DIRECTOR Mark Gilbert
EDITOR Chris Parkins, Mick Griffin
EXECUTIVE PRODUCERS James Davis, Lexy Kavluk
PRODUCER Tom Evelyn
DIRECTOR OF PHOTOGRAPHY John Houtman
EDITORIAL COMPANY Rooster
MUSIC Grayson Matthews

BRONZE

TITLE The Modern Pioneer
PRODUCT Drake General Store
ADVERTISER Drake General Store
AGENCY Red Urban
CREATIVE DIRECTOR Christina Yu
ART DIRECTORS Joel Pylypiw, Daniel del Toro
WRITERS Dave Barber, Adriana Leite
PRODUCTION HOUSE Untitled Films
DIRECTOR Curtis Wehrfritz
EDITOR Chris Parkins and Izzy Ehrlich
AGENCY PRODUCER Sam Benson
DIRECTOR OF PHOTOGRAPHY Doug Koch
LINE PRODUCER Tom Evelyn
EDITORIAL COMPANY Rooster
MUSIC RMW

TELEVISION OVER 30 SECONDS: SINGLE
BRONZE


TITLE Secret Place
PRODUCT Tourism
ADVERTISER Newfoundland and Labrador Tourism
AGENCY Target
CREATIVE DIRECTOR/ Tom Murphy
ART DIRECTOR Tom Murphy
CREATIVE GROUP HEAD/WRITER Jenny Smith
PRODUCTION HOUSE Sons & Daughters
DIRECTOR Alar Kivilo
EDITOR Mick Griffin
GROUP ACCOUNT DIRECTOR Catherine Kelly
ACCOUNT DIRECTOR Ernie Brake
AGENCY PRODUCER Heikki Kuld
EXECUTIVE PRODUCER Dan Ford
PRODUCER Andrew Sulliman
POST-PRODUCTION Rooster
MUSIC Eric Harry Music
COLOURIST Eric Whipp

BRONZE

TITLE Courage
PRODUCT Volkswagen Golf
ADVERTISER Volkswagen Canada
AGENCY Red Urban
CREATIVE DIRECTOR/ Christina Yu
ART DIRECTOR Christina Yu
WRITER Matt Syberg-Olsen
PRODUCTION HOUSE Untitled Films
DIRECTOR Jean-Michel Ravon
EDITOR Paul Jutras, Rooster
SOUND DESIGN Apollo Studios
AGENCY PRODUCER David Isaac
LINE PRODUCER Tuula Hopp
EXECUTIVE PRODUCER Lexy Kavulk
ACCOUNT SUPERVISOR Sonia Ruckemann
ACCOUNT DIRECTOR Caroline Kilgour

PUBLIC SERVICE FILM: SINGLE
BRONZE


TITLE Brain Scan
PRODUCT Health Awareness
ADVERTISER Alzheimer Society of BC
AGENCY Rethink
CREATIVE DIRECTORS Ian Grais, Chris Staples
ART DIRECTOR Leia Rogers
WRITER Bob Simpson
DIRECTOR Steve Gordon
EDITOR Christina Humphries
BROADCAST PRODUCERS Laura Rioux, Daniella Sorrentino
ORIGINAL MUSIC Robert Smart
PRODUCION COMPANY Untitled Films
EXECUTIVE PRODUCER James Davis
LINE PRODUCER Kate Dale
AUDIO HOUSE Wave
POST PRODUCTION Rooster
ANIMATION Hatch Studios
DESIGN DIRECTOR Larissa Ulisko
ENGINEER Craig Warrian

OUT OF HOME DIGITAL SIGNAGE: SINGLE
SILVER


TITLE Penningtons Magic Mirror
PRODUCT Penningtons
ADVERTISER Penningtons
AGENCY DDB Canada, Toronto
CREATIVE DIRECTORS Denise Rossetto, Todd Mackie
ART DIRECTOR Yusong Zhang
WRITER Daniel Bonder
PRODUCTION HOUSE Untitled Films
DIRECTOR Curtis Wehrfritz
EDITOR Christina Humphries
ACCOUNT MANAGERS Jacqui Faclier, Leigh Farlow, Jamie Maxfield,
Wendy Caricari
EXECUTIVE PRODUCER Lexy Kavluk
AGENCY PRODUCERS Caroline Clarke, Sarah Lasch
POST-PRODUCTION Rooster, Track & Field

2012 AICE Awards: Editor Paul Jutras Makes The Cut.

Cock-A-Doodle-Do! Rooster editor Paul Jutras is a finalist in the National Campaign Category for his editorial work on Red Urban’s Volkswagen – Drive Until campaign directed by Untitled Film’s Jean-Michel Ravon.

Winners will be announced at the AICE Awards Show on May 10th at the Marina del Ray’s Ritz Carlton in California.

See the 2012 AICE Finalists List

It’s Love-Love For Tennis Canada’s Davis Cup.

In these irreverent spots for Davis Cup tennis, we get to see Milos Roanic take on a variety of french challengers. Editor Izzy Ehrlich teams with director Curtis Wehrfritz.

CREDITS:
Agency: Bensimon Byrne
Chief Creative Officer: David Rosenberg
Creative Director: Jon Toews
Copywriter: Sam Kates
Art Director: Angie Bird
Agency Producer: Christine Pacheco
Production Company: Untitled Films
Director: Curtis Wehrfritz
DOP: James Gardner
Executive Producer: Peter Davis
Line Producer: Jenn Walker
Editorial Company: Rooster Post Production
Editor: Izzy Ehrlich
Sound Design/Mix: Keen Music, Voice & Sound Design

“Brain Scan” is the brain child of Rethink.

Next week is brain awareness week. “Brain Scan”, is the brain child of agency Rethink and the Alzheimer Society of British Columbia. This beautiful PSA has been launched to raise awareness and much needed funds for research. The spot is directed by Untitled Films’ Steve Gordon, edited by our Christina Humphries and animated by Hatch Studios.

“Brain Scan”

Client: Alzheimer Society of British Columbia
Agency: Rethink Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Writer: Bob Simpson
Broadcast Producers: Laura Rioux, Daniella Sorrentino
Account Services: Glen Chalcraft

Director: Steve Gordon
Production Company: Untitled Films
Executive Producer: James Davis
Line Producer: Kate Dale
Director of photography: Steve Gordon

Post Production: Rooster Post Production
Editor: Christina Humphries
Assist Editor: Deborah Gurofsky
Rooster Executive Producer: Melissa Kahn

Animation: Hatch Studios
Design Director: Larissa Ulisko
Hatch Exec. Producer: Randi Yaffa
Hatch Producer: Holly Nichols

Original Music: Robert Smart
Audio House: Wave Productions
Producer: Colin Weinmaster
Engineer: Craig Warrian