Tag Archives: #Canada150

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Editors Marc Langley & Michelle Czukar Celebrate National Canadian Film Day 150

On April 19th, to help promote and drive participation in National Canadian Film Day 150 in celebration of Canada’s 150th anniversary, Reel Canada, the non­profit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett Toronto.

The campaign kicks off with two cinema spots that came together with the help of Canadian film industry icons. “The Woman Who Can’t Lie” was directed by Don McKellar and stars Sandra Oh. “The Man Who Was Always Late” was directed by Atom Egoyan and stars Vinay Virmani. The spots are edited by Marc Langley (“The Woman Who Can’t Lie”) and Michelle Czukar (“The Man Who Was Always Late”). This was a fun project, one that we’re proud to have played a part in.

Names of commercials: The Woman Who Can’t Lie, The Man Who Was Always Late

Client: Reel Canada (National Canadian Film Day 150)
Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca

Executive Producer: Dan Ford
Production Company: Skin + Bones
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone

Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: SNDWRX
Audio Producer: Didier Tovel

Colour: Alter Ego
Colourist: Eric Whipp