Tag Archives: #BeerFridge

Marc Langley, Rethink, Molson Canadian & Untitled Films Score Another One #ANYTHINGFORHOCKEY

Epic RinkRethink and Molson Canadian are back and bigger and better than before …  with an inspiring group of hockey fans who took their love of hockey to the next level to show how they’d do #ANYTHINGFORHOCKEY. This epic spot, featuring an exhilarating game of hockey played on Molson’s iconic rink in the mountains, was edited by Marc Langley and directed by Untitled Film’s Tyler Williams. According to Langley, it was all fun … as his skillful edit takes the story to a new level; from the helicopter pad face off, to the winning game goal, to the Molson Beer Fridge hat trick, right on through to the overtime surprise ending for the fans.

 

 

Title:  Epic  Rink
Client:  Molson
Agency:  Rethink,  Toronto
Creative Director: Aaron Starkman
CD/Writer: Mike Dubrick
CD/Art Director: Joel Holtby
Account  Director:  Scott  Lyons
Broadcast  Producer:  Kelly  Cavanaugh

 

Production  Company:  Untitled  Films
Director:  Tyler  Williams
Executive  Producer:  Peter  Davis
Producer:  Erik  Wilson
PM  /  Producer:  John  Kerr
DOP:  John  Houtman

 

Post  Production:  Rooster Post Production
Editor:  Marc  Langley
Assistant  Editor:  Spencer  Shiffman
Executive  Producer:  Melissa  Kahn

 

Colourist:  Wade  Odlum,  Alter  Ego

 

Post  Production:  Fort  York  VFX
Executive  Producer:  Amanda  Lariviere
Flame  Artist:  Paul  Binney

 

Music  and  Sound  Design:  RMW  Music
Producer:  Ted  Rosnick
Composer:  Mark  Rajakovic
Executive  Producer:  Jeff  Cohen

 

 

 

Rooster Post Production Projects Shine at The Advertising and Design Club of Canada Awards Show

It was a big night at the Advertising and Design Club of Canada’s annual awards show where the best in advertising, design and interactive media went toe to toe. When the dust settled, projects that Rooster Post Production collaborated on won a stellar 6 GOLD ADCC awards, 5 SILVER awards and 2 MERITS!!.

A big congratulations to everyone involved on these award-winning projects!

Passport Beer FridgeA big winner at the ADCC’s was Rethink Toronto and Molson Canadian for “Passport Beer Fridge” running off with 3 GOLD awards (Advertising Out of Home Enhanced Single/Advertising Ambient Single/Interactive Digital Installations, and 1 SILVER (TV Single, 30 Seconds). The campaign also won a Graphic Design MERIT. Partner’s Film director Jonty Toosey helmed the project with editorial by Rooster Post’s Marc Langley.

Watch the spot here

 

VW GTD BelliesRed Urban and client Volkswagen GTD won 2 GOLDS with a win in the TV Campaign category for “Bellies” and “Ice Cream” and a second GOLD win in the Broadcast TV Single category for “Bellies”. Chris Parkins was the editor for both “Ice Cream” and “Bellies” directed by Untitled Film’s Curtis Wehrfritz.

Watch the spots here

 

Another Red Urban project for Volkswagen, “Once More: The Story of VIN 903847” had an excellent showing, winning GOLD in the Advertising Integrated Campaign category and a SILVER in the Interactive Online Film/Video Single category. “Once More: The Story of VIN 903847” was edited by Paul Jutras and directed by Untitled Film’s Hubert Davis.

Read more about the project here

 

“Cowboy” a DDB Canada and Tribal Worldwide project for the Toronto Jewish Film Festival won 2 SILVER awards (Broadcast Cinema, Single/TV Public Service, Single) with quick draw editoral by Marc Langley, directed by Suneeva’s Shelley Lewis.

See the spot here

 

Another DDB Canada and Tribal Worldwide entry, “Ron Jeremy”, also for the Toronto Jewish Film Festival, took home a Broadcast SILVER in the TV Public Service, Single category. “Ron Jeremy” was also edited by Rooster’s Marc Langley, and directed by Brian Lee Hughes out of OPC & Skunk.

See the spot here

 

Rooster editor Paul Proulx capped off his evening with 3 wins for collaborative projects. A campaign edited by Proulx and directed by Chris Sargent for Grip and client the Sunnybrook Foundation, took home a SILVER in the Broadcast TV Campaign category and another SILVER award in the TV Single, 60 Seconds or More category. Proulx’s film collaboration with director Tamir Moscovici, “KAZ: Pushing the Virtual Divide” also won a MERIT in the Interactive Online Film/Video Single category.

Watch the Sunnybrook Foundation “Michelle”

Watch the trailer for KAZ

A third Red Urban project, again for Volkswagen, walked off with an Interactive MERIT in the Online Film/Video Single category for The Beetle 3-Track “WOTE” all three of which were musically edited by Rooster’s Dave De Carlo and directed by Wendy Morgan from Untitled Films.
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YouTube: The Hits Keep Coming for Marc Langley’s Editing Projects

Remember the Molson Beer Fridge that only opened by scanning a Canadian passport?
It was the 2nd most viewed commercial online in Canada last year. In that spot the Beer Fridge was in Europe. This latest one is like an Indonesian version of Planes, Trains and Automobiles with the Beer Fridge travelling to the remote Gili Islands. ‘The Beer Fridge – Project Indonesia‘ – the follow-up – currently has well over 1.8 million hits on YouTube and is proving to be another huge success for Canadian ad agency Rethink and client Molson Canadian.

The Beer Fridge – Project Indonesia film is directed by Untitled Films‘ Tyler Williams and skillfully edited by Rooster Post Production’s Marc Langley.

The latest spot chronicles a real story – the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the olympic games, and of course a red fridge stocked full of Molson Canadian.

It’s interesting to note that the extended 2 minute, 45 second version, aired on television. According to Molson’s vice-president of marketing, Dave Bigioni, powerful storytelling is now crucial for ads to have an impact and it all starts with consumer engagement.

Rooster Post Production editor, Marc Langley, understands how to tell stories. As editor on the original Beer Fridge stunt spot, Langley got the storytelling vibe the agency was after. With an impressive reel of award-winning commercials, Langley was once again the perfect choice to bring together a project that was deemed nearly impossible to pull off.

Untitled Films counted on the experience and expertise of producer Tom Evelyn, whose job it was to navigate production hurdles: unpredictable weather, a skeleton crew, and the transportation of the red Beer Fridge itself – actually 2 fridges, one of them being a back-up in case something unforeseen happened. And because it was a real story … keeping the surprise a secret from Morgan and the residents who knew him, wasn’t an easy task either.

The end result is a touching spot, despite the many logistical challenges to pull off – with a great story and a wonderful payoff for friendship, hockey and Canadians everywhere.

For more about this project read the article in Fast Company.

And in the Globe And Mail

Catch the interview with Ryan, Phil and Morgan here

Credits
Title: The Beer Fridge – Project Indonesia
Client: Molson Canadian

Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick
Account Director: Ashley Eaton
Broadcast Producer: Dave Medlock

Production Company: Untitled Films
Director: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
Director of Photography: John Houtman

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colourist: Eric Whipp, Alter Ego

Post Production: Fort York VFX
Music and Sound Design: RMW Music

Credits:
Title: The Beer Fridge
Client: Molson Canadian

Agency: Rethink, Toronto
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea

Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Post Production: Fort York VFX
Music and Sound Design: RMW Music
Producer/Composer: Steven MacKinnon

Colourist: Eric Whipp, Alter Ego