Tag Archives: advertising

Heartbreaking new work by Dave De Carlo for Heart & Stroke via Olgilvy.

The message from Ogilvy and Heart & Stroke? Red is the new pink.

Breast cancer and the pink ribbon campaign has long been one of Canada’s top female medical causes. In this new campaign for Heart & Stroke, we are all being encouraged to take women’s heart-related symptoms ‘blinking red’ seriously.

It’s #TimeToSeeRed.

The creative highlights statistics that show how women are dying unnecessarily. Editor Dave De Carlo teamed up with Spy Films director James Lawes on this cinema and web campaign.

Brand: Heart & Stroke
Title: “See Red”

Agency: Ogilvy
Senior Partner: Jody Low-A-Chee
Creative Director: Brian Murray
Group Creative Director: Chris Dacyshyn
Group Creative Director: Julie Markle
Content Producer: Brenda Surminski
French Producer: Liliane Clune

Production Company: Spy Films
Executive Producer: Natalia Winardi
Director: James Lawes

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editors: Brett Rostrup

Finishing: Fort York
Finishing Artist: Paul Binney & James Marin

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: TA2 Music
Sound and Music Supervisor: Steve Gadsden

If it’s Spring, it must mean Awards Season is here again

The 2018 Marketing Awards kick off awards season Thursday, May 31st at the Carlu. Congratulations to all the finalists! A big shout out to Rooster Editors Dave De Carlo, Chris Parkins, Izzy Ehrlich, Marc Langley and Joey Whitelaw who have all worked on projects that are shortlisted.

Strategy Online’s 2018 Marketing Shortlists

Advertising Shortlist
Dave De Carlo – Edelman, “Rivolta: In The Head of a Hacker” for HP Studio
Izzy Ehrlich – Cossette, “Audition Tapes” for Public Mobile
Marc Langley – Doug & Partners, “Bring Back Wildhood” for Go RVing.
Joey Whitelaw – Taxi, “Meet Keith” for Sirius XM

Public Service Shortlist
Chris Parkins – FCB Canada, “Anything But Sorry” for Canadian Down Syndrome Society

Rivolta – Dave De Carlo, editor

“Audition Tapes” Club – Izzy Ehrlich, editor

Go RVing – Marc Langley, editor

Anything But Sorry – Chris Parkins, editor

“Meet Keith” Knocknock + Kathy – Joey Whitelaw, editor


2015 Toronto Pan Am: Editor Marc Langley Gets Ready for FCB and Ontario Tourism

Screen Shot 2015-04-24 at 1.57.00 PMTorontonians are getting ready for an epic time this summer. In this latest installment of FCB’s “Epic is On” campaign for Ontario Tourism, the excitement starts to ramp up for the 2015 Toronto Pan Am / ParaPan Am games.  Once again, editorial duties were handled by Marc Langley and directed by Untitled Film’s Phil Brown.


Title:  Get  Ready
Client:  OTMP
Agency:  FCB
Creative  Director:  John  Flannery
VP  Creative  Group  Head:  Jeff  Hilts
Account  Manager:  Lindsey  Kerr
Senior  Art  Director:  Rob  Dean
Broadcast  Producer:  Barb  Gibson
VP,  Management  Director:  Sunil  Sekhar
VP,  Business  Director:  Sarah  Banks


Production  Company:  Untitled  Films
Director:  Phil  Brown
Executive  Producer:  Peter  Davis
Producer:  Trudy  Turner


Post  Production:  Rooster  Post
Editor:  Marc  Langley
Assistant  Editor:  Spencer  Shiffman


Colourist:  Eric  Whipp,  Alter  Ego


Post  Production:  Fort  York  VFX
Executive  Producer:  Amanda  Lariviere
Flame  Artist:  Ernest  Mordak



Music  and  Sound  Design:  Silent  Joe





Not Like Anybody Else: Editor Chris Parkins Gives Tassimo Some Variety.

Screen Shot 2014-11-19 at 11.58.41 AM

Chris Parkin’s editorial style is not like anybody else’s. Perhaps that’s why the creative team at Ogily & Mather tapped Chris for editorial duties on their latest spot for Kraft Canada’s Tassimo. “Not Like” is a fun, energetic portrait that demonstrates that Tassimo has so many varieties, there’s a Tassimo flavour for each one of us. Matt Barnes from Descendants directed, with steamy beverage VFX provided by Fort York VFX’s Andrew Rolfe.

Client: Tassimo/Kraft Canada

Agency: Ogilvy & Mather
Creative Director: Ian MacKellar
Art Director: Catherine Allen
Copywriter: Ian Simpson
Producer: Shenny Jaffer

Production Company: Descendants
Director: Matt Barnes

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Ta2
Producer/Music Supervisor: Christine Leslie

Colour Facility: Alter Ego
Colourist: Eric Whipp


Editor Christina Humphries Gets The Party Started For Appleton & BBDO

We Don't Care Image“We Don’t Care” is the name of the latest spot for Appleton Estate Jamaican Rum out of BBDO Toronto. The commercial was created by Joel Pylypiw & Chris Booth and was produced by Beatrice Bodogh. Christina Humphries’ edit brings a bracing energy to the laid back Jamaican vibe, with lush visuals from Steam Film’s director Nabil and Cinematographer Danny Hiele. Everyone’s invited to click and enjoy.

“We Don’t Care”
Client: Appleton Estate
Agency: BBDO Toronto
VP Associate Creative Director: Joel Pylypiw
VP Associate Creative Director: Chris Booth
VP Head of Broadcast: Beatrice Bodogh
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno


Production Company: Steam Films
Director: Nabil
Director of Photography: Danny Hiele
Producer: Chris Scherk


Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup


Finishing: Ricochet
Lead Flame Artist: Igor Boros


Colour Facility: Notch
Colourist: Bill Ferwerda


Audio House: Human Worldwide
Producer/Music Supervisor: Dwight Rivera



The WiserFund: Editor Izzy Ehrlich Says Cheers To Free Money!

Screen Shot 2014-10-06 at 9.11.51 AM“The Wiserfund” is the latest uncompromising idea from John St. for client J.P. Wiser’s Whiskey. Directed by Max Sherman out of OPC/Family Style and cheerfuly edited by Izzy Ehrlich, the Wiserfund helps uncompromising men get out of compromising situations by lending them financial assistance. We’re heading over to Wiserfund.ca right now …. see ya there.


Agency: John St.
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Denver Eastman
Copywriter: Jacob Greer
Agency Producers: Cas Binnington & Dale Giffen


Production Company: OPC/Family Style
Director: Max Sherman
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Michelle Woodward


Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Rebecca LaFortune


Online Facility: Fort York VFX
Graphic Artist: Daniel Smith
Online Artists: Ernest Mordak, James Marin


VFX Facility: The Vanity
VFX Artists: Sean Cochrane/Naveen Srivastava


Colour: Alter Ego
Colourist: Tricia Hagoriles


Music: Grayson Matthews



Editor Paul Proulx Helps Make Connections For Ford

Ford Family DinnerFord is taking the high road with their latest spot, “Family Dinner” out of The Blue Hive. Editor Paul Proulx uses visual storytelling to take viewers on a drive that underscores the importance of things that connect … like family. The spot was directed by Untitled Film’s Hubert Davis and shot by Chris Mably. “Family Dinner” is the first spot in a 5-spot campaign that was filmed over 6 days in and around the greater Toronto area.



Client: Ford Canada
Agency: The Blue Hive
Creative Director: Jonathan Smith
Associate Creative Director: Allen Kwong
Art Director: Andy Ng
Copywriter: Deric Moore
Agency Producer: Vanessa Birze
Agency Producer (Jr.): Chelsea Elliott


Production Company: Untitled Films
Director: Hubert Davis
Director of Photography: Chris Mably
Line Producer: André Fitsialos
Executive Producer: Lexy Kavluk


Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdoch


Online Facility: Fort York VFX
Online Artist: Mike Bishop
Assistant Online Artist: Luke White


Colour: Alter Ego
Colourist: Wade Odlum
Assistant Colourist: Patrick Samaniego


Audio House: Eggplant Music