Category Archives: Short Film

Paul Proulx helps KIA discover its wild side for Innocean and The Corner Store

Editor Paul Proulx collaborates with director Keegan Wilcox from The Corner Store, on this 3-minute film for Innocean and KIA. In the spot, KIA has fun demonstrating the natural abilities of its range of vehicles. Each of the segments in the 3-minute film will also screen as standalone pieces.

Brand: KIA
Title: Natural Habitat

Agency: Innocean
Executive Creative Director: Ian MacKellar
Associate Creative Director and Art Director: Arron Isaac
Copywriter: Kurtis Martin

Associate Creative Director: Mirko Greenwood
Producer: Alina Prussky

Production Company: The Corner Store
Executive Producer: Jennie Montford
Director: Keegan Wilcox
Director of Photography: Christopher Mably

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate
Executive Producer: Joanne Uyeyama

A Mammoth Win for Dave De Carlo at the Webby Awards.

Wooly MammothCongratulations go out to Dave De Carlo and VICE on their Webby wins!
Dave De Carlo was the editor on the VICE Documentary, “Cloning the Woolly Mammoth”. The doc won 2 awards at the 20th Annual Webby Awards; The People’s Voice Award for Best Online Science and Education Film plus a Webby Win for Online Film.
 
The 20th Annual Webby Awards will be available to watch on YouTube May 17th.
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Rooster Post Production Projects Shine at The Advertising and Design Club of Canada Awards Show

It was a big night at the Advertising and Design Club of Canada’s annual awards show where the best in advertising, design and interactive media went toe to toe. When the dust settled, projects that Rooster Post Production collaborated on won a stellar 6 GOLD ADCC awards, 5 SILVER awards and 2 MERITS!!.

A big congratulations to everyone involved on these award-winning projects!

Passport Beer FridgeA big winner at the ADCC’s was Rethink Toronto and Molson Canadian for “Passport Beer Fridge” running off with 3 GOLD awards (Advertising Out of Home Enhanced Single/Advertising Ambient Single/Interactive Digital Installations, and 1 SILVER (TV Single, 30 Seconds). The campaign also won a Graphic Design MERIT. Partner’s Film director Jonty Toosey helmed the project with editorial by Rooster Post’s Marc Langley.

Watch the spot here

 

VW GTD BelliesRed Urban and client Volkswagen GTD won 2 GOLDS with a win in the TV Campaign category for “Bellies” and “Ice Cream” and a second GOLD win in the Broadcast TV Single category for “Bellies”. Chris Parkins was the editor for both “Ice Cream” and “Bellies” directed by Untitled Film’s Curtis Wehrfritz.

Watch the spots here

 

Another Red Urban project for Volkswagen, “Once More: The Story of VIN 903847” had an excellent showing, winning GOLD in the Advertising Integrated Campaign category and a SILVER in the Interactive Online Film/Video Single category. “Once More: The Story of VIN 903847” was edited by Paul Jutras and directed by Untitled Film’s Hubert Davis.

Read more about the project here

 

“Cowboy” a DDB Canada and Tribal Worldwide project for the Toronto Jewish Film Festival won 2 SILVER awards (Broadcast Cinema, Single/TV Public Service, Single) with quick draw editoral by Marc Langley, directed by Suneeva’s Shelley Lewis.

See the spot here

 

Another DDB Canada and Tribal Worldwide entry, “Ron Jeremy”, also for the Toronto Jewish Film Festival, took home a Broadcast SILVER in the TV Public Service, Single category. “Ron Jeremy” was also edited by Rooster’s Marc Langley, and directed by Brian Lee Hughes out of OPC & Skunk.

See the spot here

 

Rooster editor Paul Proulx capped off his evening with 3 wins for collaborative projects. A campaign edited by Proulx and directed by Chris Sargent for Grip and client the Sunnybrook Foundation, took home a SILVER in the Broadcast TV Campaign category and another SILVER award in the TV Single, 60 Seconds or More category. Proulx’s film collaboration with director Tamir Moscovici, “KAZ: Pushing the Virtual Divide” also won a MERIT in the Interactive Online Film/Video Single category.

Watch the Sunnybrook Foundation “Michelle”

Watch the trailer for KAZ

A third Red Urban project, again for Volkswagen, walked off with an Interactive MERIT in the Online Film/Video Single category for The Beetle 3-Track “WOTE” all three of which were musically edited by Rooster’s Dave De Carlo and directed by Wendy Morgan from Untitled Films.
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London International Awards LIAs: Two Pauls, Two Awards, Gold & Silver

LIAsThe winners from the 2014 London International Awards have been announced!

Congratulations go out to editor Paul Proulx and director Tamir Moscovici on winning GOLD for Sony PlayStation’s Gran Turismo film “KAZ: Pushing the Virtual Divide” in the Branded Documentary Feature Film category. If you want to read more about this project, there’s a link to an interview on The Rooster’s Blog with Paul and Tamir that can be found here and an article about how KAZ is helping to change the game on iTunes.

Congratulations also go out to Red Urban, Untitled Films Hubert Davis and editor Paul Jutras on winning SILVER in the Branded Scripted Short Film category for Volkswagen’s “Once More – The Story of VIN 903847”. To find out more about this fascinating project click here.

The London International Awards recognizes the best in creativity and ideas in all forms of advertising, digital, branded content, design, production and music & sound.

 

Credits:
Title: “Once More: The Story of VIN 903847.”
Client: Volkswagen

Director, Marketing at Volkswagen Canada: Peter Blackwell
Manager, Brand Marketing at Volkswagen Canada: Lynne Piette
Manager, Digital Marketing at Volkswagen Canada: Kayan Ng

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Liam Johnstone
Writer: Sarah DiDomenico, Matt Syberg-Olsen
Integrated Producer: Terri Vegso
Account Executive: Dianne Kim
Creative Resources Manager: Mary-Claire Barlow

Production Company: Untitled Films
Director: Hubert Davis
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
DP: John Minh Tran, Chris Romeike

Post Production: Rooster Post
Editor: Paul Jutras
Assistant Editor: Jesse Unruh
Executive Producer: Melissa Kahn

Transfer: Alter Ego
Colourist: Trisha Hagoriles

Online: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Jason Pereira

Audio: Imprint Music, Toronto
Director: Fraser MacDougall

 

 

It Takes More Than ‘Talent’ To Win Juno Video Of The Year

Director Michael Maxxis

Michael Maxxis, The 2010 MuchMusic Director of the Year, has made an impressive leap into the music video scene. He’s both a visionary and an original, with his raw, purist style. His visual look is unique, preferring to shoot on film, allowing him to do many of his signature optical effects in camera. His latest music video for Juno award-winning Canadian band Billy Talent has garnered a Juno nomination for Video of The Year for the Brown Entertainment director.

Billy Talent – Saint Veronika – 2011 Juno Video Of The Year Nominee
directed by Michael Maxxis, edited by Dave De Carlo

Rooster editor Dave De Carlo is a talented young editor with his own unique editorial style that is a perfect match for Maxxis’. He’s very much in demand on-set for his extensive visual effects knowledge and collaborative approach.

Dave De Carlo

About working with Maxxis, De Carlo says, “Maxxis and I have been working together for a few years now. We have a very collaborative relationship and have become good friends. We constantly push each other to evolve our style and taste in music videos and commercials.” I can still remember being asked to cut one of his music videos for the first time – I watched a few of the videos that he had done previously on his reel and was blown away by his frenetic style of filmmaking. His music video work was like nothing else that was being done at the time in Canada.”

Maxxis’ recent projects have included videos for Billy Talent, Hot Hot Heat, Three Days Grace, Alexisonfire, Jimmy Gnecco, Cradle of Filth, and The Heavy – each with it’s own signature look. But nailing the look isn’t easy. Getting there takes planning, hard work and time.


Hot Hot Heat “21 at 12” directed by Michael Maxxis, edited by Dave De Carlo

“The first video we worked on together was for The Clicks (F$%k Your Pain Away) and it was quite the adventure.”says De Carlo. “Maxxis came back from New Orleans with nearly 7 hours of footage shot on 4 different cameras. At the time I was shocked, but I have since come to expect Maxxis to give me everything I need AND MORE on every job I have the pleasure of cutting for him.” According to De Carlo Maxxis loves to experiment with cameras, film stocks, lenses and colour.

Maxxis once again called upon De Carlo’s editorial chops to help him bring the Billy Talent project together. Says De Carlo, “When I saw the Billy Talent ‘Saint Veronika’ footage initially, I was blown away by the sheer scale of the video. Maxxis and his production team – including acclaimed cinematographer Adam Marsden and talented production designer Adam Wilson – did an incredible job making the story of the paper-bag doll named Veronika feel EPIC. I felt inspired and dove right in. I can remember the first night of cutting. I was here at Rooster until 4 in the morning playing around with variations on the intro – trying to nail the tone.”

The experience hasn’t just led Maxxis and De Carlo down the music video path. The pair has collaborated on a few successful commercial projects that have brought Maxxis’ unique sensibility of filmmaking to advertising.


8 for Infinity Trailer directed by Michael Maxxis, edited by Dave De Carlo

Maxxis has also achieved international critical acclaim with his short film “Steak and Milk” which screened at festivals around the world. Following Steak and Milk, Maxxis shot “8 for Infinity”, also cut by De Carlo. It stars Jimmy Gnecco and David Carradine in his final performance on celluloid. 8 for Infinity will be hitting the festival circuit in 2011.

About the Juno nomination, De Carlo says, “Michael Maxxis did an absolutely brilliant job! I feel very lucky to have been part of a music video that I think is pretty killer.” You can bet everyone at Brown Entertainment – the production company that reps him – and the staff at Rooster Post, will have their fingers crossed for Maaxis when the Video Of The Year Juno is announced.

See it Here: Short Film “8 For Infinity” Teaser

Ultra cool teaser/trailer from hotly anticipated upcoming short film “8 For Infinity”. Directed by our friend Michael Maxxis, represented by Brown Entertainment here, and DNA in the US and starring David Carradine in his final film performance. Edited by Rooster’s Dave De Carlo. See Dave’s Commercial & Music Video Reel