Category Archives: Retail

Guess who’s coming for dinner? Marc Langley cuts latest Ikea for Rethink.

“The People Are Coming” is the name of the latest Ikea creative out of Rethink. Editor Marc Langley teamed up with Someplace Nice director/cinematographer Damien Toogood to bring a couple’s dinner party prep to life.

Title: The People Are Coming

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: Haley Hinkley
Copywriter: Jacquelyn Parent
Agency Producer: Anne Marie Martignago

Production Company: Someplace Nice
Director: Damien Toogood
Cinematographer: Damien Toogood
Executive Producer: Chilo Fletcher, Estelle Weir
Line Producer: Gillian Gardner

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Paul Binney
Online Assistant: Luke White

Audio House: Vapor RMW
Producer: Ted Rosnick

Izzy Ehrlich Cuts Winter Olympics Spot Featuring Natalie Spooner of the Canadian National Women’s Hockey Team for Samsung and Cheil

Izzy Ehrlich teams up with Radke director Chelsea McMullan on “The Journey” for Cheil and Samsung. The spot features Natalie Spooner, the Canadian hockey player and member of the Canadian National Women’s Hockey team. The team has won four straight Olympic gold medals in women’s hockey and will be aiming for a fifth straight Winter Games gold medal this February. Team Canada won their first game 5-0 against Russia in Pyeongchang, South Korea on Feb 11th.

Client: Samsung
Title: The Journey

Agency: Cheil
Creative Director: Michael Murray
Art Director: Vanessa Heber
Copywriter: Victoria Sturgess
Agency Producer: Alina Prussky

Production Company: Radke
Director: Chelsea McMullan
Executive Producer: Scott Mackenzie
Line Producer: Kirsta Teague

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Andrew Rolfe
Online Assistant: Kevin Asis

Audio House: Pirate
Producer/Music Supervisor: Joanne Uyeyama

Michelle Czukar: New Work for john st. and President’s Choice

The craft of editing can take you to places you’ve never been, or take you on an emotional journey that you were never expecting. Such is the case with this collaboration from editor Michelle Czukar and Radke director Michael Clowater for john st. and client Loblaw Cos. Ltd. A highly creative editor, Michelle knows how to take storytelling to the next level. Through the magic of editing, she brings us into an apartment hallway, while sharing the story of a group of neighbours from different backgrounds who come together for an impromptu meal.

The 2-minute-and-thirty-second film was shown this past Sunday, during the National Hockey League’s Centennial Classic game, when Loblaw bought out an entire commercial break on Sportsnet after the first period. The message of this emotionally-storied film is about how food can help create unity and community-building when people #EatTogether.

The film is getting lots of praise on social media. The unexpected (for a food retailer) use of emotional storytelling is a lovely, yet a subtle bit of flag-waving to help kick-off Canada’s 150th anniversary of Confederation this year. Did you see the article in the Globe & Mail? 

Advertiser: Loblaw Cos. Ltd. President’s Choice
Title: “Neighbours”

Agency: john st.
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker

Copywriter: Jesse Wilks

Art Director: Gerardo Agbuya
Producer: Brittani Wilcox

Production Company: Radke Films
Director: Michael Clowater
Director of Photography: Mauro Fiore
Executive Producer: Miriana DiQuinzio, Scott Mackenzie

Producer: Jeff Darragh

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Joey Whitelaw

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Alter Ego
Online Artist:  Eric Perrella

Audio House: Vapor RMW

Editor Izzy Ehrlich Discovers The Wonders Downstairs For IKEA and Leo Burnett


The newest campaign for IKEA and Leo Burnett is a pool of 3 fifteen second spots, edited by Izzy Ehrlich and directed by Aspekt director RBG6. “Market Hall” showcases some of the neat products, like bowls, knives, and graters that you can find in the Market Hall at IKEA.

Client: IKEA
Title: Market Hall
Length: 3 x :15
Agency:  Leo Burnett
CEO & Chief Creative Officer: Judy John
Creative Director: Sam Cerullo, Kelly Zettel
Art Director: Fernando Hernandez
Copywriter: Morgan Kurchak
Agency Producer: Laurie Filgiano

Production Company: Aspekt
Director: RBG6
Cinematographer: John Strandh
Executive Producer: Kim Buisson
Line Producer: Sofia Bjorkman

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: Fort York
Online Artist: Andrew Rolfe
Online Assistant: Kevin Asis

Audio House: The Eggplant
Producer/Music Supervisor: Nicola Treadgold

Christina Humphries Helps To Refill Memories for JWT & Tim Hortons

Screen Shot 2016-03-24 at 1.48.00 PMChristina Humphries and Spy Films director Tamir Moscovici team up on the latest Tim Hortons’ spot for JWT, called “Dad’s Place”.  For one adult, helping pack up her childhood home brings back memories of Tim Hortons for the whole family.




Client: Tim Hortons
Name of commercial: Dad’s Place
Agency: JWT
Creative Director: Matt Syberg-Olsen
Art Director: Raj Gupta
Copywriter: Lynn Sparrow
Producer: Pam Portsmouth


Production Company: Spy Films
Director: Tamir Moscovici


Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup


Colour: The Vanity
Colourist: Andrew Exworth


Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Assistant Flame Artist: Luke White


Audio House: Pirate Audio
Producer/Music Supervisor: Maggie Blouin Pearl

A Big Night At The ADCCs for Rooster Post

Award photoLast night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.

Broadcast Gold : Editing “Invade”

Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Agency: FCB Toronto
Client: Ontario Tourism
Full Credits
“Invade” also won:
Broadcast Silver – Sound Design
Broadcast Silver – Cinematography



Integrated Campaign Gold : Advertising Integrated Campaign “Groceries Not Guns”

Interactive Gold : Digital Integrated Campaign

Interactive Gold : Miscellaneous Non Profit/Public Service

Silver : TV Public Service Campaign “Not Allowed/Lockdown”

Silver, TV Single Low Budget or Less ($50,000 or less) “Not Allowed”

Silver, TV Public Service, Campaign “Not Allowed”, “Lockdown”

Editor: Paul Proulx (“Not Allowed”)
Assistant Editor: Colin Murdock
Flame Artist: Mike Bishop, Fort York VFX
Agency: GREY
Client: Moms Demand Action For Gun Sense In America
Full Credits



Interactive Gold : Online Video, Series “It Speaks For Itself”

Silver : Online Video, Single “Tap”

Silver : Online Video, Single “6 Pack”

Silver : Online Video, Single Tap “Mural”

Editor: Joey Whitelaw
Online: Ernest Mordak, Fort York VFX
Production Company: Sequoia
Director: Trevor Cornish
Agency: Anomaly
Client: Shock Top



Advertising Silver : Experiential, Single, “Hockey Heaven”

Media Interactive & Promo Merit : “Hockey Heaven”

Interactive Merit : Digital Integrated Campaign “Hockey Heaven”

Editor: Marc Langley (“Epic Rink”, “Hockey Heaven”)
Assistant Editor: Spencer Shiffman
Flame Artist: Paul Binney, Fort York VFX
Agency: Rethink
Client: Molson Canadian
Full Credits “Hockey Heaven”
Full Credits “Epic Rink”





Interactive Gold : Digital Installation “Uber Safe”

Gold : Innovative Use of Technology

Gold : Media Innovation

Silver : Out of Home Enhanced, Single

Silver : Promo

Silver : Experiential, Single

Editor: Joey Whitelaw
Fort York VFX
Production Company: Someplace Nice
Director: Sean McBride
Agency: Rethink
Client: Uber




Silver Broadcast : TV Single, 30 Seconds “Prom Night”

Silver TV Single, 60 Seconds or More

Editor: Marc Langley
Flame Artist: Paul Binney, Fort York VFX
Agency: DDB Canada
Client: Volkswagen Tiguan
Full Credits




Merit Broadcast Direction “Humans for Humans”

Editor: Izzy Ehrlich
Online: Ernest Mordak, Fort York VFX
Production Company: OPC/Family Style
Director: Angie Bird
Agency: Leo Burnett
Client: Raising The Roof



Interactive Silver : Product or Service Promotion  “Fry Defender”

Editor: Jeff Poremba
Online: Andrew Rolfe, Fort York VFX
Production Company: OPC/Family Style
Director: Jono Hunter
Agency: Tribal Worldwide, a division of DDB
Client: McDonalds




Editor Christina Humphries Makes Everything Just Right for BIMM & Sears Canada

Screen Shot 2015-07-30 at 10.42.48 AMMarigold is really in need of clothes that fit perfectly, and her 3 little cubs get just what they need for back to school with ‘Sears Grow Out Guarantee’ in this new spot from BIMM and Sears Canada. Wilfrid Park’s Tracey Rowe directed, while Christina Humphries delivered an edit that was just right.


Client: Sears Canada
Agency: BIMM
Creative Director: Roehl Sanchez
Art Director: Rosalinda Graziano
Copywriter: Melanie Cote
Producer: Marc Siversky


Production Company: Wilfrid Park
Director: Tracey Rowe


Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup


Finishing: Fort York
Lead Flame Artist: Mike Bishop


Colour: SMITH
Colourists: Bill Ferwerda


Audio House: Grayson Matthews