Category Archives: Music video

Christina Humphries Shows Anomaly and Sport Chek Her Best Moves

Whenever we think life x style we immediately think of editor Christina Humphries. And good thing, because Anomaly and client Sport Chek were thinking the same way when they teamed Christina up with Circle Productions director Amos Leblanc. Not only did she deliver a great cut, she created some pretty jumped-up graphics too.


Client: Sport Chek
Title: Life x Style

Agency: Anomaly
Partner & Executive Creative Director: Dave Douglass
Partner & Executive Creative Director: Pete Breton
Art Director: Jose Rivas
Copywriter: Max May
Producer: Martina Esguerra

Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Amos Leblanc
Cinematographer: Adam Marsden
Line Producer: Robbie McNamara

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editors: Brett Rostrup

Finishing: Rooster Post Production
Finishing Artist: Christina Humphries

Colour: Alter Ego
Colourist: Conor Fisher

Audio House: Pirate Toronto

Izzy Ehrlich Edits Majid Jordan’s Latest For Director Jamie Webster

Screen Shot 2015-01-20 at 10.56.59 AMEditor Izzy Ehrlich gets a break from her commercial editorial work with this danceable new video from artists Majid Jordan called “Forever”. Director Jamie Webster from Common Good does an amazing job making Toronto look uncommonly good as the video follows a dancer improving around some of Toronto’s spectacular architectural buildings.


Artist: Majid Jordan
Production Company: Common Good
Director: Jamie Webster
Editor: Izzy Ehrlich

Christina Humphries: Keeping Cancer On A Leash

What happens when a group of dogs sing for a cure for pet cancer? What if it was produced by a cat? The answer is the beautiful song “We Can Be Heroes” created for Pet Trust. The music video, “Dogs Sing For A Cure” was directed by Untitled Film’s Curtis Wehrfritz, and edited by Rooster Post’s Christina Humphries for agency Red Urban. Music/Audio was by Pirate Toronto. Please watch and donate to help keep cancer on a leash.

Pet Trust
Client – Nestle Purina / Pet Trust
Vice-President, Product and Strategy Communications – Mary Siemiesz
Managing Director, Pet Trust – Karen Scott

Agency – Red Urban
Creative Director – Christina Yu
Art Director – Patrick Shing
Writer – Matt Syberg-Olsen
Integrated Producer – Terri Vegso
Strategy & Development Director – Keith Barry
Creative Resources Manager – Mary-Claire Barlow

Production – Untitled Films
Director-Curtis Wehrfritz
Producer- Michael Smith
Executive Producer- Lexy Kavluk
AD-Matt Hopkins
DP-Kris Belchevski

Post Production – Rooster Post
Editor- Christina Humphries
Assistant Editors- Adam Cunliffe/Jawin Laverde
Producer- Yumi Suyama
Executive Producer – Melissa Kahn

Transfer – Alter Ego
Colourist – Eric Whipp

Online – Fort York
Flame Artist – Ernie Mordak
Assistant Flame Artist – Jason Pereira

Music/Audio – Pirate Toronto
Director -Chris Tait

Juno Awards Music Video Of The Year Nominee

Congratulations to Circle director Michael Maxxis and Rooster Post Production editor Jason Grebski on your Juno Nomination for Video of the Year for your Hollerado music video!!
Click here to see Jason’s commercial reel

This is Michael’s second nomination for Juno Video of The Year. Last year’s nomination was the brilliant Billy Talent “Saint Veronika” edited by Rooster’s Dave De Carlo.
Click here to see Dave’s commercial reel

Fragile Bird: City and Colour/Shantal VanSantan Music Video Released Today

After releasing ‘Fragile Bird’ in April, City and Colour, aka singer-songwriter Dallas Green, along with director Michael Maxxis and Rooster Post Production editor Dave De Carlo, have just finished the video for the lead single off Green’s third album, “Little Hell”.

The video takes viewers to a dark brothel, similar to one that was once visited by Maxxis (by then a bar in Memphis). Green’s brief to Maxxis was “sexy & sultry” allowing Maxxis to recreate the brothel/bar, a location Maxxis calls “the coolest building ever.” The video, shot by DP and perennial Maxxis collaborator Adam Marsden, emulates an emotionally tormented woman as she flashes back through her past.

The video stars Shantal VanSantan of “One Tree Hill” fame. A longtime Dallas Green fan, VanSantan became friendly with Green and his wife. When VanSantan was suggested for the role, Maxxis jumped at it. “I wanted to shoot her in a timeless, Hollywood 30’s or 40’s way” said Maxxis, “She added a lot to the video. I didn’t realize how gorgeous she is. She has that X-Factor … that thing that she can turn on in front of the camera. It was a pleasant surprise.”

Editor Dave De Carlo cut the video in a very lean 3 or 4 days, working mostly in the evenings and at night owing to his busy schedule. In addition to cutting the video, De Carlo also did all the visual FX work on over 50 shots. Says Maxxis, “The edit was really intense but Dave lives for editing. I think sleep deprivation took Dave into another state of mind … a really interesting place. It’s almost like the less sleep he got the better the video got. Everyone was thrilled with it when he was done.”

To see Dave De Carlo’s full music video reel click here

Editor Izzy Ehrlich: Breaking Out With Style

Izzy Ehrlich

Youthful subcultures are often identified and distinguished by elements such as fashion, music, beliefs, slangs or behaviours. Youth isn’t afraid to flip the bird to the power of the bourgeois hegemony. Like the subculture that Izzy Ehrlich sprang from, she too isn’t afraid to be a little unconventional in her pursuit of creativity.

As a youth, Ehrlich always liked to make things. She started out making films by cutting clips together – cartoons, documentaries and videos – from tape to tape using a couple of VCRs and worked part time for a local television station. Upon her graduation from Conestoga College’s Radio and Television program she began her career in a symbolic fashion by editing pornography. Driven insane by the lame-o porno music tracks, Izzy joined the establishment, and the commercial postproduction world, when she joined School Editorial as an assistant. After School, Ehrlich worked long hours, earning her way into an editor’s chair at Rooster Post Production.

At Rooster, Ehrlich has worked on a wide variety of nationally aired spots and music videos. Music videos are an editorial venue that allows commercial editors a longer format to work in than the traditional 30 or 60-second spot. Some editors shrink away from them, while others embrace them. Ehrlich is one who embraces them.

Says Ehrlich, “I grew up listening to oldies. I first heard Black Sabbath “Master of Reality” on vinyl when I was 10 years old. Sabbath changed my life. I’ve been playing guitar/drums since I was 14 so I’m comfortable in the music genre.

As we all know, music videos began as a way for recording acts to sell albums and songs. What began as a subculture, became popular culture. Now it’s evolved into a representational art form in the age of new media. If you want to know what the latest styles and techniques in the film/video/commercial world are, you should still look first to the music video.

“I think editorially music videos make editors much better at their jobs.” Says Ehrlich, “Music videos allow you to go wild in ways that aren’t typical in commercials. However, these same techniques can be applied to commercials in a more sophisticated manner.”

Many bands have to shoot their videos on a tight budget. This can sometimes be a challenge for the editor. “It can get challenging because it seems like there are never enough cutaways. I often have to create different shots from existing shots and make them look completely different.”

Ehrlich’s freshman reel features a solid line up of spots for clients such as Telus, Agent Provocateur, Nordstrom and Little Trees. One thing you notice is another subculture influence at play: fashion. She has worked with noted established stills photographers turned directors Tom Feiler (Little Trees), Michael Williams (Agent Provocateur), and Shin Sugino (Telus). One wonders if fashion and music videos have an influence on commercial work and vice versa. Says Ehrlich, “Absolutely there’s a huge influence. I think I’ve just been lucky enough to meet these amazing directors and end up clicking so well with them.” Ehrlich says while her own fashion sense runs to jeans, t-shirts and Converse, she’s very much into fashion’s influence on the editorial world as you can see on her reel.

Client commissioned work mean a bigger budget, shorter format and an entourage of ad agency personnel with high expectations, overseeing every step of the process. For commercial editors organization is key. “I have to know every single frame of my footage and where everything is as my selects get tighter. The rest just comes together.” Says Ehrlich, “My favourite part of the process is cutting with my clients. Sessions don’t usually feel like work, which is pretty cool. Final client approval is always a euphoric feeling.”

“Never work with animals or children,” or so we’ve all been told. Always willing to turn a deaf ear on convention, Ehrlich has both featured prominently on her commercial reel. When asked which spot on her reel posed the greatest challenge editorially, Ehrlich replied, “I think I’d have to say Telus. Only because I’m not used to working with animals while they are on a white background. They have to be manipulated so much and you need to find that half a second where they say something to the viewer with their eyes, toes or even a bit of hair moving on their little backs. I got the hang of it though and am really happy with how Taxi’s Telus spots turned out.”

So where does this rising star see herself going in the next few years? “It’s a really competitive business … if you’re not on top of your game you’re gone. I’m off to a good start and I know that I’ve got what it takes to make it in this business because I love what I do … to me it’s not work. It’s beyond great. Not many people can say that. To see Izzy Ehrlich’s full reel click here

Editor Dave De Carlo is “A Part Of It” on new OMDC spot

Toronto Agency Brandworks International tapped Rooster Post editor Dave De Carlo to “be a part of it” in helping create 2 spots, part of a major international campaign for The Ontario Media Development Corporation (OMDC) showcasing Ontario’s thriving cultural media sector.

The campaign encourages consumers and investors to “be part of it” by buying Ontario’s award-winning cultural media products and investing in the province’s dynamic companies because “we’ve got it going ON.”

De Carlo is a talented young editor who is very much in demand on-set for his extensive visual effects knowledge and collaborative approach. He says, “From the early discussions with the agency, we wanted the spot to feel anthemic – the kind of spot that makes you want to stand up and cheer or at least turn to the person next to you and say ‘Wow, I didn’t know THAT was done here!?”

The TV spots feature images of television and Hollywood stars who have worked here, such as Julianne Moore and Paul Giamatti, and singers like Justin Bieber and Drake, sending the message that Ontario is a hip locale. Other media sources featured include publishing, video games, music, and digital media.

“The trick to cutting a good montage spot is keeping the flow – using movements and light to direct the viewers eyes.” Says De Carlo, “A decade cutting music videos has given me lots of time to play. My assistant editor, Yumi Suyama was a tremendous help finding me great pieces of footage to work with – she literally had boxes and boxes of tapes, hard drives and discs arriving daily until the day we shipped the HD master.”

The TV spot which will air during this year’s Oscars broadcast features more than 80 Ontario companies and world-renowned cultural exports, plus a soundtrack by Juno winning indie band Metric. The campaign also features print, digital and an interactive website developed by Brandworks International.

Says De Carlo, “I was thrilled to find out the music track we would be using was Metric’s ‘Gimme Sympathy’ being a fan of the band. The Metric track helped me stitch together a journey – providing motivations for cuts and a point of continuity throughout the spot.”

He is quick to mention however, that post-heavy executions rely on a talented team to pull off. Rooster Post is lucky to have Track and Field VFX, a visual effects, design and compositing company under the same roof.

“I was very fortunate to have an incredible post production team led by our two senior Flame Artists Mike Bishop and Ernie Mordak and our two incredibly talented animators Steven Hollman and Tom Morrison.” Says De Carlo, “We really tried to give every media sector some great memorable moments. Steven set the tone in the early stages with very intricate ‘Style Frames’ of what he thought the animation could do to help elevate the spot’s appeal. Having Steven down the hall was such a great asset to help the agency visualize the animated sections of the spot. Eric Whipp at Alter Ego Post did the final colour grade, creating a subtle yet extremely rich connection through all the material. He made all the footage regardless of the medium feel natural in the spot.”

The campaign drives home the message that creating entertainment the whole world enjoys brings thousands of jobs, and billions of dollars to Ontario. “Be a part of it. We’ve got it going ON.” And that’s great news for the 300,000 people currently working in the creative media sector in Ontario – one of the fastest growing industries in this province.

Agency – Brandworks International Inc.
Agency Executive Producer: Ron Chapman
Agency Producer: Kate Dale
Creative Director: Michael Clancy
Group CD: Frank Tino
Art Director: Amanda Wood
Principal, Account Director: Lorne Kirshenbaum
Account Director: Bill Macdonald
Account Supervisor: Alexandra De La Cadena
Editor & Technical Director: Dave De Carlo
Editorial Assistant: Yumi Suyama
Post Production: Rooster Post Production
Online House: Track & Field VFX
Design Director/Track & Field VFX : Steven Hollman
Animation & Graphics: Tom Morrison, Andrew Vucko
Inferno & Smoke Artists: Mike Bishop & Ernie Mordak
Colour: Eric Whipp @ Alter Ego
Music: Boombox Sound
Music Track/Voice: Metric “Gimme Sympathy” Emily Haines