Category Archives: LifeStyle

Guess who’s coming for dinner? Marc Langley cuts latest Ikea for Rethink.

“The People Are Coming” is the name of the latest Ikea creative out of Rethink. Editor Marc Langley teamed up with Someplace Nice director/cinematographer Damien Toogood to bring a couple’s dinner party prep to life.

Title: The People Are Coming

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: Haley Hinkley
Copywriter: Jacquelyn Parent
Agency Producer: Anne Marie Martignago

Production Company: Someplace Nice
Director: Damien Toogood
Cinematographer: Damien Toogood
Executive Producer: Chilo Fletcher, Estelle Weir
Line Producer: Gillian Gardner

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Paul Binney
Online Assistant: Luke White

Audio House: Vapor RMW
Producer: Ted Rosnick

Christina Humphries Shows Anomaly and Sport Chek Her Best Moves

Whenever we think life x style we immediately think of editor Christina Humphries. And good thing, because Anomaly and client Sport Chek were thinking the same way when they teamed Christina up with Circle Productions director Amos Leblanc. Not only did she deliver a great cut, she created some pretty jumped-up graphics too.


Client: Sport Chek
Title: Life x Style

Agency: Anomaly
Partner & Executive Creative Director: Dave Douglass
Partner & Executive Creative Director: Pete Breton
Art Director: Jose Rivas
Copywriter: Max May
Producer: Martina Esguerra

Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Amos Leblanc
Cinematographer: Adam Marsden
Line Producer: Robbie McNamara

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editors: Brett Rostrup

Finishing: Rooster Post Production
Finishing Artist: Christina Humphries

Colour: Alter Ego
Colourist: Conor Fisher

Audio House: Pirate Toronto

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.

Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

Marc Keeps Things Moving with Red Urban & Subaru

Subaru Impreza

Editor Marc Langley continues to impress with work that is full of energy and surprises, this time for Red Urban and client Subaru Impreza. Directed by Tantrum Productions Jake Mavity, the film features a visual range of creative expression to help demonstrate the 2017 model. The cut flows with the narrative, a riff in honour of those restless individuals who improve themselves by never sitting still.

Client: SUBARU Canada
Executive Creative Director: Christina Yu
Senior Creative: Patrick Shing
Copywriter: Angeline Parsons
Art Director: Meagan Patry
Agency Producer: Anna Tricinci

Director: Jake Mavity
Cinematographer: John Houtman
Executive Producer: Will Waters
Line Producer: Ben Sullivan
Production Manager: Sarah Gardner
Service Company: SKIN AND BONES FILM
Executive Producer: Liane Thomas
Production Manager: Simon Dragland

Editor: Marc Langley
Assistant Editor: C. Hilary Smith
Executive Producer: Melissa Kahn

Colour Facility: ALTER EGO
Colourist: Eric Whipp

VFX / Finishing Facility: FORT YORK
Online Artist: Paul Binney
Online Assistant: Luke White

Audio House: VAPOR RMW
Music Producer: Ted Rosnick
Executive Producer: Jeff Cohen

Congratulations Hubert Davis & Dave De Carlo: Giants at TIFF


We are thrilled to announce that Dave De Carlo and Hubert Davis’ film Giants of Africa has been named to the 2016 TIFF lineup. The film documents Toronto Raptors President and General Manager Masai Ujiri’s work to inspire and create opportunities for youth in Africa through the sport of basketball.

Paul Proulx Helps Rethink Celebrate Father’s Day x 2

Screen Shot 2016-06-12 at 7.48.34 PMRethink client the Canadian Centre for Diversity and Inclusion wants Canadians to remember that for some families, there are 2 reasons to celebrate Father’s Day. This charming spot, “Cologne”, directed by Spy Films Tamir Moscovici and edited by Paul Proulx shares the story of a boy with two dads and is one of a 3-spot pool. The campaign was recently featured on


Client: Canadian Centre for Diversity and Inclusion
Names of commercials: “Cologne”, “Mugs”, “Cards”
Agency: Rethink
Creative Director, Partner: Aaron Starkman
Art Director: Jake Bundock
Copywriter: Andrew Chhour
Agency Producer: Catherine Dumas

Production Company: Spy Films
Director: Tamir Moscovici
Cinematographer: Stuart Campbell
President, Executive Producer: Carlo Trulli
Executive Producer: Marni Luftspring
Line Producer: Hayley Taylor

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: The Vanity
Colourist: Andrew Exworth

Finishing Facility: Fort York VFX

Online Artist: James Marin
Online Assistant: Kevin Asis

Audio House: RMW




Rooster Post Production Aces The One Show & AICE Awards With 3 Wins

aice_awards_bw_logoAICE - PAULIMG_3505It was a triple play late last week! Starting Thursday night with the AICE Awards in Chicago, Rooster Post Production editors Paul Proulx and Dave De Carlo both picked up wins for editorial excellence.


Congratulations to Paul Proulx on his editorial public service award for Grey Canada’s Moms Demand Action for Gun Sense in America, “Not Allowed”.

Congratulations also go out to Dave De Carlo for his editorial work, winning Best Regional Campaign for Special Olympics Canada. See the winners

One ShowFriday night at the One Show in New York City, the win was a Gold Pencil! Congratulations to director Tamir Moscovici, production company Spy Films, editor Paul Proulx and agency Grey Canada on their Gold Pencil win for Moms Demand Action for Gun Sense in America, “Not Allowed”. See all the One Show Winners