Category Archives: Interactive Advertising Campaigns

Michelle Czukar Joins the Team at Rooster Post Production

Michelle CzukarMichelle Czukar is one of the top television commercial editors in Canada. She began her career editing music videos and was quickly regarded as Canada’s premier music video editor. Her talent has seen her collaborate with renowned director Floria Sigismondi on a wide range of projects, from Marilyn Manson, Tricky, and The Cure, to the legendary David Bowie.

Michelle’s exceptional editorial talent in the music video world was soon recognized by Canadian advertising agencies. Today, she is regarded as one of the top ‘go-to’ editors in the Toronto market. Michelle has collaborated on many iconic Canadian brands ranging from HBC and Bell, to Sick Kids and Air Canada. She has enjoyed working relationships and many repeat commercial projects with directors such as Adhoc Content’s Chris Sargent, Skin and Bones director Mark Zibert, and Soft Citizen’s The Perlorian Brothers. Michelle has won many International awards including a Gold Lion for agency Zig and Unilever brand Vim for ‘Prison Visitor’. She also has the distinction of having more work featured on the Shots International reel than any other Canadian editor.

Michelle continues to produce award-winning work. Most recently, she was recognized at NYC’s One Show 2016 in the craft editing category for her editorial contribution on Sick Kids “Better Tomorrows” for JWT, directed by Mark Zibert.

Watch Michelle’s reel

 

A Big Night At The ADCCs for Rooster Post

Award photoLast night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.

Broadcast Gold : Editing “Invade”

Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Agency: FCB Toronto
Client: Ontario Tourism
Full Credits
“Invade” also won:
Broadcast Silver – Sound Design
Broadcast Silver – Cinematography

 

 

Integrated Campaign Gold : Advertising Integrated Campaign “Groceries Not Guns”

Interactive Gold : Digital Integrated Campaign

Interactive Gold : Miscellaneous Non Profit/Public Service

Silver : TV Public Service Campaign “Not Allowed/Lockdown”

Silver, TV Single Low Budget or Less ($50,000 or less) “Not Allowed”

Silver, TV Public Service, Campaign “Not Allowed”, “Lockdown”

Editor: Paul Proulx (“Not Allowed”)
Assistant Editor: Colin Murdock
Flame Artist: Mike Bishop, Fort York VFX
Agency: GREY
Client: Moms Demand Action For Gun Sense In America
Full Credits

 

 

Interactive Gold : Online Video, Series “It Speaks For Itself”

Silver : Online Video, Single “Tap”

Silver : Online Video, Single “6 Pack”

Silver : Online Video, Single Tap “Mural”

Editor: Joey Whitelaw
Online: Ernest Mordak, Fort York VFX
Production Company: Sequoia
Director: Trevor Cornish
Agency: Anomaly
Client: Shock Top

 

 

Advertising Silver : Experiential, Single, “Hockey Heaven”

Media Interactive & Promo Merit : “Hockey Heaven”

Interactive Merit : Digital Integrated Campaign “Hockey Heaven”

Editor: Marc Langley (“Epic Rink”, “Hockey Heaven”)
Assistant Editor: Spencer Shiffman
Flame Artist: Paul Binney, Fort York VFX
Agency: Rethink
Client: Molson Canadian
Full Credits “Hockey Heaven”
Full Credits “Epic Rink”

 

 

 

 

Interactive Gold : Digital Installation “Uber Safe”

Gold : Innovative Use of Technology

Gold : Media Innovation

Silver : Out of Home Enhanced, Single

Silver : Promo

Silver : Experiential, Single

Editor: Joey Whitelaw
Fort York VFX
Production Company: Someplace Nice
Director: Sean McBride
Agency: Rethink
Client: Uber

 

 

 

Silver Broadcast : TV Single, 30 Seconds “Prom Night”

Silver TV Single, 60 Seconds or More

Editor: Marc Langley
Flame Artist: Paul Binney, Fort York VFX
Agency: DDB Canada
Client: Volkswagen Tiguan
Full Credits

 

 

 

Merit Broadcast Direction “Humans for Humans”

Editor: Izzy Ehrlich
Online: Ernest Mordak, Fort York VFX
Production Company: OPC/Family Style
Director: Angie Bird
Agency: Leo Burnett
Client: Raising The Roof

 

 

Interactive Silver : Product or Service Promotion  “Fry Defender”

Editor: Jeff Poremba
Online: Andrew Rolfe, Fort York VFX
Production Company: OPC/Family Style
Director: Jono Hunter
Agency: Tribal Worldwide, a division of DDB
Client: McDonalds

 

 

 

Rooster Post Production Projects Shine at The Advertising and Design Club of Canada Awards Show

It was a big night at the Advertising and Design Club of Canada’s annual awards show where the best in advertising, design and interactive media went toe to toe. When the dust settled, projects that Rooster Post Production collaborated on won a stellar 6 GOLD ADCC awards, 5 SILVER awards and 2 MERITS!!.

A big congratulations to everyone involved on these award-winning projects!

Passport Beer FridgeA big winner at the ADCC’s was Rethink Toronto and Molson Canadian for “Passport Beer Fridge” running off with 3 GOLD awards (Advertising Out of Home Enhanced Single/Advertising Ambient Single/Interactive Digital Installations, and 1 SILVER (TV Single, 30 Seconds). The campaign also won a Graphic Design MERIT. Partner’s Film director Jonty Toosey helmed the project with editorial by Rooster Post’s Marc Langley.

Watch the spot here

 

VW GTD BelliesRed Urban and client Volkswagen GTD won 2 GOLDS with a win in the TV Campaign category for “Bellies” and “Ice Cream” and a second GOLD win in the Broadcast TV Single category for “Bellies”. Chris Parkins was the editor for both “Ice Cream” and “Bellies” directed by Untitled Film’s Curtis Wehrfritz.

Watch the spots here

 

Another Red Urban project for Volkswagen, “Once More: The Story of VIN 903847” had an excellent showing, winning GOLD in the Advertising Integrated Campaign category and a SILVER in the Interactive Online Film/Video Single category. “Once More: The Story of VIN 903847” was edited by Paul Jutras and directed by Untitled Film’s Hubert Davis.

Read more about the project here

 

“Cowboy” a DDB Canada and Tribal Worldwide project for the Toronto Jewish Film Festival won 2 SILVER awards (Broadcast Cinema, Single/TV Public Service, Single) with quick draw editoral by Marc Langley, directed by Suneeva’s Shelley Lewis.

See the spot here

 

Another DDB Canada and Tribal Worldwide entry, “Ron Jeremy”, also for the Toronto Jewish Film Festival, took home a Broadcast SILVER in the TV Public Service, Single category. “Ron Jeremy” was also edited by Rooster’s Marc Langley, and directed by Brian Lee Hughes out of OPC & Skunk.

See the spot here

 

Rooster editor Paul Proulx capped off his evening with 3 wins for collaborative projects. A campaign edited by Proulx and directed by Chris Sargent for Grip and client the Sunnybrook Foundation, took home a SILVER in the Broadcast TV Campaign category and another SILVER award in the TV Single, 60 Seconds or More category. Proulx’s film collaboration with director Tamir Moscovici, “KAZ: Pushing the Virtual Divide” also won a MERIT in the Interactive Online Film/Video Single category.

Watch the Sunnybrook Foundation “Michelle”

Watch the trailer for KAZ

A third Red Urban project, again for Volkswagen, walked off with an Interactive MERIT in the Online Film/Video Single category for The Beetle 3-Track “WOTE” all three of which were musically edited by Rooster’s Dave De Carlo and directed by Wendy Morgan from Untitled Films.
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