Category Archives: Food

Paul Proulx, DDB Canada and Dairy Farmers Celebrate in Style

This DDB Canada/Dairy Farmers of Canada campaign follow-up features another fun spoof of an 80’s-style beer commercial. Directed by Soft Citizen duo Aircastle, the tongue-in-cheek spot was cut by Paul Proulx whose edit provides some beautifully-timed moments of beer-inspired celebration.


Client & Product: Dairy Farmers of Canada – Milk
Name of campaign: “Pour a Tall Cold One ”
Spot Title: “Softball”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Agency Producer: Lorrie Zwer

Production Company: Soft Citizen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman
Executive Producer: Rob Burns

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney

Audio House: The Eggplant

For Pitch Perfect Collaboration, Working With Grip & KFC Is Music To Marc Langley’s Ears

KFC

       Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years … ending with her first big concert, and the pride of a doting father. KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”

Client: KFC – Yum! Restaurants International (Canada) Co.
Title: Theatre

Agency: Grip Ltd
Partner, Creative: Randy Stein
Partner, Creative: Scott Dube
Associate Creative Director: Heather Hnatiuk
Senior Art Director: Craig Brandon
Copywriter: Heather Hnatiuk
Copywriter: Alex Bonder
Senior Producer: Katherina Villa
Managing Director: John Miller
Director, Business: Jessica Tran
Manager, Business: Terry Kuan

Production Company: Sparks Productions
Director: Ben Liam Jones
DP: James Blann
Executive Producer: Andy Crosbie
Producer: Jeff Pangman

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Hilary Smith

Colour Facility: Alter Ego
Colourist: Wade Odlum

Online Facility: Alter Ego
Online Artist: Darren Achim
Online Assistant: Alexa Salsberg

Audio House: Imprint Music

Chris Parkins Serves Up the Latest for Sid Lee & Subway

Retired CouponerChris Parkins has always demonstrated great comedic timing in his work. This time out, Chris has a little fun with Sid Lee’s latest for Subway. “Retired Couponer” features a stylish Irene Apfel lookalike who has given up the coupons in favour of the great sandwich deals at Subway.


Client: Subway
Agency: Sid Lee
Executive Creative Directors: Tom Koukodimos & Jeffrey Da Silva
Creative Director: Kelsey Horne
Copywriters: Laura Tribble & Mathieu Belley
Art Director: Pete Sherrah
Agency Producer: Cherie O’Connor

Production Company: Untitled Films
Director: Aleysa Young
DOP: Katherine Lutes
Executive Producer: Peter Davis
Producer: Michael Smith

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Colin Murdoch

Colour Facility: Alter Ego
Colourist: Connor Fisher

Finishing: Fort York VFX
Online Artist: Mike Bishop