Category Archives: Film

Paul Proulx helps KIA discover its wild side for Innocean and The Corner Store

Editor Paul Proulx collaborates with director Keegan Wilcox from The Corner Store, on this 3-minute film for Innocean and KIA. In the spot, KIA has fun demonstrating the natural abilities of its range of vehicles. Each of the segments in the 3-minute film will also screen as standalone pieces.

Brand: KIA
Title: Natural Habitat

Agency: Innocean
Executive Creative Director: Ian MacKellar
Associate Creative Director and Art Director: Arron Isaac
Copywriter: Kurtis Martin

Associate Creative Director: Mirko Greenwood
Producer: Alina Prussky

Production Company: The Corner Store
Executive Producer: Jennie Montford
Director: Keegan Wilcox
Director of Photography: Christopher Mably

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate
Executive Producer: Joanne Uyeyama

Dave De Carlo Wins Best Editing in Feature Length Documentary for Giants of Africa








Woot! Woot!!! Congrats to Dave De Carlo for his Best Editing Win in Feature Length Documentary at the Canadian Screen Awards for Giants of Africa, directed by Untitled Film’s Hubert Davis! Way to go Dave! To read more about the film and to see the trailer click here and here.

Michelle Czukar: New Work for john st. and President’s Choice

The craft of editing can take you to places you’ve never been, or take you on an emotional journey that you were never expecting. Such is the case with this collaboration from editor Michelle Czukar and Radke director Michael Clowater for john st. and client Loblaw Cos. Ltd. A highly creative editor, Michelle knows how to take storytelling to the next level. Through the magic of editing, she brings us into an apartment hallway, while sharing the story of a group of neighbours from different backgrounds who come together for an impromptu meal.

The 2-minute-and-thirty-second film was shown this past Sunday, during the National Hockey League’s Centennial Classic game, when Loblaw bought out an entire commercial break on Sportsnet after the first period. The message of this emotionally-storied film is about how food can help create unity and community-building when people #EatTogether.

The film is getting lots of praise on social media. The unexpected (for a food retailer) use of emotional storytelling is a lovely, yet a subtle bit of flag-waving to help kick-off Canada’s 150th anniversary of Confederation this year. Did you see the article in the Globe & Mail? 

Advertiser: Loblaw Cos. Ltd. President’s Choice
Title: “Neighbours”

Agency: john st.
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker

Copywriter: Jesse Wilks

Art Director: Gerardo Agbuya
Producer: Brittani Wilcox

Production Company: Radke Films
Director: Michael Clowater
Director of Photography: Mauro Fiore
Executive Producer: Miriana DiQuinzio, Scott Mackenzie

Producer: Jeff Darragh

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Joey Whitelaw

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Alter Ego
Online Artist:  Eric Perrella

Audio House: Vapor RMW

Michelle Czukar Joins the Team at Rooster Post Production

Michelle CzukarMichelle Czukar is one of the top television commercial editors in Canada. She began her career editing music videos and was quickly regarded as Canada’s premier music video editor. Her talent has seen her collaborate with renowned director Floria Sigismondi on a wide range of projects, from Marilyn Manson, Tricky, and The Cure, to the legendary David Bowie.

Michelle’s exceptional editorial talent in the music video world was soon recognized by Canadian advertising agencies. Today, she is regarded as one of the top ‘go-to’ editors in the Toronto market. Michelle has collaborated on many iconic Canadian brands ranging from HBC and Bell, to Sick Kids and Air Canada. She has enjoyed working relationships and many repeat commercial projects with directors such as Adhoc Content’s Chris Sargent, Skin and Bones director Mark Zibert, and Soft Citizen’s The Perlorian Brothers. Michelle has won many International awards including a Gold Lion for agency Zig and Unilever brand Vim for ‘Prison Visitor’. She also has the distinction of having more work featured on the Shots International reel than any other Canadian editor.

Michelle continues to produce award-winning work. Most recently, she was recognized at NYC’s One Show 2016 in the craft editing category for her editorial contribution on Sick Kids “Better Tomorrows” for JWT, directed by Mark Zibert.

Watch Michelle’s reel


Editor Jeff Poremba Journeys To Ecuador

"Galapagos" Untitled Films director Scott Pommier and editor Jeff Poremba take us on a breathtaking journey to the birthplace of evolution – The Galápagos Islands in Ecuador. The piece was created for Ecuador Tourism as part of The Feel Again Project by McCann Ecuador. 18 artists from around the world were invited to take part in creating works of art to showcase Ecuador as a travel destination that is unlike any other.


Agency: McCann Ecuador
Client: Ecuador Tourism
Production Company: Untitled Films
Director: Scott Pommier
Producer: Tom Evelyn


Editing Facility: Rooster Post Production
Editor: Jeff Poremba
Assistant Editor: Brett Rostrup


Colour: The Vanity
Colourists: Andrew Exworth


Finishing: Fort York VFX
Lead Flame Artists: Ernie Mordak & Lauren Rempel
Flame Assistant: Jason Pereira


Audio House: Urban Post Production
Producer/Music Supervisor: Tom Bjelic




Paul Proulx #MakesAmazing Edits for JWT & Air Canada’s Amazing World

Screen Shot 2015-09-09 at 4.45.50 PMIt’s pretty amazing that airlines move hundreds of thousands of people around the globe every day. To capture it all for Air Canada, Spy Film’s Tamir Moscovici flew around the world to film the sense of wonder that is felt by Air Canada’s personnel each and every day. Editor Paul Proulx sifted through hours of footage to craft the unique stories told by Air Canada’s pilots, flight attendants, air traffic controllers and one very lucky parent. In all, 4 films were produced for Air Canada and JWT in support of their #MakingAmazing promotion.


Client: Air Canada
Name of commercial(s): A Day To Hold On To, Flight Attendant, Pilot, SOC
Agency: JWT
Chief Creative & Integration Officer: Brent Choi
Executive Creative Director: Ryan Spelliscy
Creative Director: Gary Westgate
Art Director: Alex Newman
Copywriter: Patrice Pollack
Producer: Caroline Clarke


Production Company: Spy Films
Director: Tamir Moscovici
DOP: Kelly Jeffrey


Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock


Colour: Alter Ego
Colourists: Wade Odlum


Finishing: Fort York VFX
Flame Artist(s): Ernie Mordak and Andrew Rolfe


Audio House: Tattoo Sound & Music

Only The Best Make The Cut For The Toronto Jewish Film Festival

Only the best of Jewish films make it to the Toronto Jewish Film Festival. To promote the Festival, DDB Canada art director Jake Bundock and copywriters David Ross & David Horovitch collaborated with two of the best: Suneeva director Shelley Lewis and Rooster Post Production editor Marc Langley. You’ve heard of spaghetti westerns? Meet a Hebrew cowboy. Saturday night’s not alright for fighting when it’s the day of the sabbath, in this well-timed, comedic spot.

Agency: DDB
Creative Director: David Ross
Art Director: Jake Bundock
Copywriter: David Ross, David Horovitch
Producer: Caroline Clarke

Production Company: Suneeva
Director: Shelley Lewis

Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: Pirate Toronto
Producer: Steve Gardner

Colour: Alter Ego
Colourists: Tricia Hagoriles