Category Archives: Communication

Paul Proulx’s editorial is right on the money for Arrivals + Departures client easyfinancial

Editor Paul Proulx and Untitled Films director John Mastromonaco collaborate on this touching spot about a couple who find themselves in a tough financial situation. The creative is from Arrivals + Departures and easyfinancial. Proulx builds on Mastromonaco’s masterful direction and cinematography with a sensitive cut that mines the emotions to show the difference between a financial ‘no’ and a ‘yes’ for one family.

Title: Bills

Agency: Arrivals + Departures
Chief Creative Officer: Jason Locey
Associate Creative Director: Angela Sung
Producer: Sharon Kosokowsky
Account Director: Noela Costa

Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director: John Mastromonaco
Director of Photography: John Mastromonaco
2nd camera operator: Eric Gerard

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Finishing: Alter Ego
Lead Flame Artist: Andres Kirejew

Audio House: Toast and Jam
Director/Producer: Thomas Neuspiel

Colour: Alter Ego
Colourist: Clinton Homuth

Heartbreaking new work by Dave De Carlo for Heart & Stroke via Olgilvy.

The message from Ogilvy and Heart & Stroke? Red is the new pink.

Breast cancer and the pink ribbon campaign has long been one of Canada’s top female medical causes. In this new campaign for Heart & Stroke, we are all being encouraged to take women’s heart-related symptoms ‘blinking red’ seriously.

It’s #TimeToSeeRed.

The creative highlights statistics that show how women are dying unnecessarily. Editor Dave De Carlo teamed up with Spy Films director James Lawes on this cinema and web campaign.

Brand: Heart & Stroke
Title: “See Red”

Agency: Ogilvy
Senior Partner: Jody Low-A-Chee
Creative Director: Brian Murray
Group Creative Director: Chris Dacyshyn
Group Creative Director: Julie Markle
Content Producer: Brenda Surminski
French Producer: Liliane Clune

Production Company: Spy Films
Executive Producer: Natalia Winardi
Director: James Lawes

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editors: Brett Rostrup

Finishing: Fort York
Finishing Artist: Paul Binney & James Marin

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: TA2 Music
Sound and Music Supervisor: Steve Gadsden

Michelle Czukar Gets The Call From Leo Burnett and Bell Canada

Leo Burnett and Bell Canada called on Michelle Czukar’s editorial for their latest creative in support of the Bell Network and the Samsung Galaxy S8. Directed by Skin & Bones’ Mark Zibert, the spot features a series of stunning visuals, from mountain tops to water parks.

Client: Bell Canada
Title: You want the Samsung Galaxy S8. You need the Bell network.

Agency: Leo Burnett
CEO and Chief Creative Officer: Judy John
Creative Group Head, Copywriter: Marcus Sagar
Creative Group Head, Art Director: Noreel Asuro
Producer: Milena Malovic

Production Company: Skin & Bones
Executive Producer: Dan Ford
Director: Mark Zibert

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editors: Warren Goodwin & Brett Rostrup

Finishing: Bell Media
Lead Online Artist: Kevin Francisco

Colour: Nice Shoes
Colourist: Roslyn Di Sisto

Audio House: Eggplant