Category Archives: VFX

A Fan of the Atypical, Dave De Carlo Cuts a Campaign of Atypical Spots for Red Urban and Subaru

A typical sports car commercial might feature the vehicle demonstrating its ability to smoke the competition in a 0 to 100 KM test on a closed track. Not the impressively agile Subaru WRX. This campaign is all about the atypical. Editor Dave De Carlo teamed up with Red Urban to bring their vision of an atypical sports car demo to life in a campaign of spots aimed at showing the speed and agility of the car. Dave flew to the west coast for on-set VFX supervision and editing on the ambitious shoot. The set was located in the mountains of Vancouver.

To see all the spots in the series click here

 

 

CREDITS

Brand: Subaru WRX
Title: The Atypical 0-100 km/h Test

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director / AD: Patrick Shing
Creative Director / Copy Writer: Peter Gardiner
Producer: Anna Tricinci
Integrated Producer: Tara Giacinti

Production Company: Revel Productions + Whistler Creek Productions
Director / Cinematographer: Rupert Walker
Producer: Shin Campos

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth
Colour Assistant: Brock Cruess

Finishing Facility: Rooster Post Production
Finishing + VFX: Dave De Carlo

Additional Compositing: Fort York VFX
Flame Artists: Paul Binney, James Marin, Marco Polsinelli, Andrew Rolfe
Flame Assistants: Luke White and Alex McKay

Audio House: Vapor RMW
Creative Director: Ted Rosnick

Michelle Czukar Gets The Call From Leo Burnett and Bell Canada

Leo Burnett and Bell Canada called on Michelle Czukar’s editorial for their latest creative in support of the Bell Network and the Samsung Galaxy S8. Directed by Skin & Bones’ Mark Zibert, the spot features a series of stunning visuals, from mountain tops to water parks.

Client: Bell Canada
Title: You want the Samsung Galaxy S8. You need the Bell network.

Agency: Leo Burnett
CEO and Chief Creative Officer: Judy John
Creative Group Head, Copywriter: Marcus Sagar
Creative Group Head, Art Director: Noreel Asuro
Producer: Milena Malovic

Production Company: Skin & Bones
Executive Producer: Dan Ford
Director: Mark Zibert

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editors: Warren Goodwin & Brett Rostrup

Finishing: Bell Media
Lead Online Artist: Kevin Francisco

Colour: Nice Shoes
Colourist: Roslyn Di Sisto

Audio House: Eggplant

Izzy Helps DDB Canada & Dairy Farmers Of Canada Cry Over Spilled Milk

dairy-farmers-of-canada

This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.

Client: Dairy Farmers of Canada
Name of commercial: The Dinner Party
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Creative Director: Paul Wallace
Art Director: George Lin
Copywriter: Alex Manahan
Agency Producer: Stef Fabich/ David Smith

Production Company: OPC
Director: Matt Devine
Cinematographer: Adam Marsden
Executive Producer: Harland Weiss/ Donovan Boden
Line Producer: Ian Webb

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: The Vanity
Online Artist: Naveen Srivastava

Audio House: Vapor RMW
Producer/Music Supervisor: Kailee Nowosad

Christina Humphries Helps To Refill Memories for JWT & Tim Hortons

Screen Shot 2016-03-24 at 1.48.00 PMChristina Humphries and Spy Films director Tamir Moscovici team up on the latest Tim Hortons’ spot for JWT, called “Dad’s Place”.  For one adult, helping pack up her childhood home brings back memories of Tim Hortons for the whole family.

 

 

 

Client: Tim Hortons
Name of commercial: Dad’s Place
Agency: JWT
Creative Director: Matt Syberg-Olsen
Art Director: Raj Gupta
Copywriter: Lynn Sparrow
Producer: Pam Portsmouth

 

Production Company: Spy Films
Director: Tamir Moscovici

 

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

 

Colour: The Vanity
Colourist: Andrew Exworth

 

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Assistant Flame Artist: Luke White

 

Audio House: Pirate Audio
Producer/Music Supervisor: Maggie Blouin Pearl

Editor Marc Langley Takes Action In His Stride For Responsible Gambling

Screen Shot 2016-01-20 at 10.09.02 AMHow far would you go to chase down money? That’s the question asked in this film for the Responsible Gambling Council out of Anomaly.

Edited by Marc Langley, this great piece of visual storytelling showcases a high-energy chase sequence and the risks one man faces in his pursuit of cash. With great action sequences courtesy of Untitled Films director David Tennant, there’s lots of drama and near misses in this engaging spot about gambling responsibly.

 

“The Chase”
Client: Responsible Gambling Council
CEO: Dr. Jon Kelly
COO: Kevin Noel
Director, Research and Development: Dr. Jamie Wiebe
Consultant: Marian Magrane

 

Agency: Anomaly
Partner, Executive Creative Director: Dave Douglass
Art Director: Jordan Dunlop
Writer: Ryan Chiasson
Senior Integrated Producer: Christine Stephens
Account Director: Keltie White
Account Coordinator: Brittany Golding
Strategist: Heather Black

 

Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director/DOP: David Tennant
DOP: Jordan Lynn
Line Producer: Erik Wilson
Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Eric Dubois

 

Colour Facility: Alter Ego
Colourist: Eric Whipp

 

Finishing: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Paul Binney
Assistant Flame Artist: Joe DiClemente

 

Music: Ta2
Track Director/Writer: Drew Frohmann
Composer: Tyson Kuteyi

 

 

A Big Night At The ADCCs for Rooster Post

Award photoLast night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.

Broadcast Gold : Editing “Invade”

Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Agency: FCB Toronto
Client: Ontario Tourism
Full Credits
“Invade” also won:
Broadcast Silver – Sound Design
Broadcast Silver – Cinematography

 

 

Integrated Campaign Gold : Advertising Integrated Campaign “Groceries Not Guns”

Interactive Gold : Digital Integrated Campaign

Interactive Gold : Miscellaneous Non Profit/Public Service

Silver : TV Public Service Campaign “Not Allowed/Lockdown”

Silver, TV Single Low Budget or Less ($50,000 or less) “Not Allowed”

Silver, TV Public Service, Campaign “Not Allowed”, “Lockdown”

Editor: Paul Proulx (“Not Allowed”)
Assistant Editor: Colin Murdock
Flame Artist: Mike Bishop, Fort York VFX
Agency: GREY
Client: Moms Demand Action For Gun Sense In America
Full Credits

 

 

Interactive Gold : Online Video, Series “It Speaks For Itself”

Silver : Online Video, Single “Tap”

Silver : Online Video, Single “6 Pack”

Silver : Online Video, Single Tap “Mural”

Editor: Joey Whitelaw
Online: Ernest Mordak, Fort York VFX
Production Company: Sequoia
Director: Trevor Cornish
Agency: Anomaly
Client: Shock Top

 

 

Advertising Silver : Experiential, Single, “Hockey Heaven”

Media Interactive & Promo Merit : “Hockey Heaven”

Interactive Merit : Digital Integrated Campaign “Hockey Heaven”

Editor: Marc Langley (“Epic Rink”, “Hockey Heaven”)
Assistant Editor: Spencer Shiffman
Flame Artist: Paul Binney, Fort York VFX
Agency: Rethink
Client: Molson Canadian
Full Credits “Hockey Heaven”
Full Credits “Epic Rink”

 

 

 

 

Interactive Gold : Digital Installation “Uber Safe”

Gold : Innovative Use of Technology

Gold : Media Innovation

Silver : Out of Home Enhanced, Single

Silver : Promo

Silver : Experiential, Single

Editor: Joey Whitelaw
Fort York VFX
Production Company: Someplace Nice
Director: Sean McBride
Agency: Rethink
Client: Uber

 

 

 

Silver Broadcast : TV Single, 30 Seconds “Prom Night”

Silver TV Single, 60 Seconds or More

Editor: Marc Langley
Flame Artist: Paul Binney, Fort York VFX
Agency: DDB Canada
Client: Volkswagen Tiguan
Full Credits

 

 

 

Merit Broadcast Direction “Humans for Humans”

Editor: Izzy Ehrlich
Online: Ernest Mordak, Fort York VFX
Production Company: OPC/Family Style
Director: Angie Bird
Agency: Leo Burnett
Client: Raising The Roof

 

 

Interactive Silver : Product or Service Promotion  “Fry Defender”

Editor: Jeff Poremba
Online: Andrew Rolfe, Fort York VFX
Production Company: OPC/Family Style
Director: Jono Hunter
Agency: Tribal Worldwide, a division of DDB
Client: McDonalds

 

 

 

Christina Humphries Edit Is A Sweet Dream For BIMM And Sears Canada

Screen Shot 2015-06-23 at 2.14.48 PMEditor Christina Humphries is making BIMM and Sears very comfortable with this new spot promoting Sears new mattress 365 Night Comfort Guarantee. Director Tracey Rowe from production company Wilfrid Park adds beautiful art direction and a fun visual twist to this update on the Princess and the Pea fable.

Name of commercial: “Rosalie”
Client: SEARS
Agency: BIMM
Creative Director: Roehl Sanchez
Art Director: Rosalinda Graziano
Copywriter: Melanie Cote
Producer: Marc Siversky
Production Company: Wilfrid Park
Director: Tracey Rowe
Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup
Colour: SMITH
Colourists: Bill Ferwerda
Finishing: Fort York
Lead Flame artist – Michael Bishop
Flame artist – James Marin
Animation Director – Davor Celar
Lead Animator – Derek Gebhart
Animator – Shadat Patwary
Flame assistant – Luke White
Graphics – Tony Ramayon
Audio House: Grayson Matthews
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