Category Archives: Branded Content

Rooster Post Production Projects Shine at The Advertising and Design Club of Canada Awards Show

It was a big night at the Advertising and Design Club of Canada’s annual awards show where the best in advertising, design and interactive media went toe to toe. When the dust settled, projects that Rooster Post Production collaborated on won a stellar 6 GOLD ADCC awards, 5 SILVER awards and 2 MERITS!!.

A big congratulations to everyone involved on these award-winning projects!

Passport Beer FridgeA big winner at the ADCC’s was Rethink Toronto and Molson Canadian for “Passport Beer Fridge” running off with 3 GOLD awards (Advertising Out of Home Enhanced Single/Advertising Ambient Single/Interactive Digital Installations, and 1 SILVER (TV Single, 30 Seconds). The campaign also won a Graphic Design MERIT. Partner’s Film director Jonty Toosey helmed the project with editorial by Rooster Post’s Marc Langley.

Watch the spot here


VW GTD BelliesRed Urban and client Volkswagen GTD won 2 GOLDS with a win in the TV Campaign category for “Bellies” and “Ice Cream” and a second GOLD win in the Broadcast TV Single category for “Bellies”. Chris Parkins was the editor for both “Ice Cream” and “Bellies” directed by Untitled Film’s Curtis Wehrfritz.

Watch the spots here


Another Red Urban project for Volkswagen, “Once More: The Story of VIN 903847” had an excellent showing, winning GOLD in the Advertising Integrated Campaign category and a SILVER in the Interactive Online Film/Video Single category. “Once More: The Story of VIN 903847” was edited by Paul Jutras and directed by Untitled Film’s Hubert Davis.

Read more about the project here


“Cowboy” a DDB Canada and Tribal Worldwide project for the Toronto Jewish Film Festival won 2 SILVER awards (Broadcast Cinema, Single/TV Public Service, Single) with quick draw editoral by Marc Langley, directed by Suneeva’s Shelley Lewis.

See the spot here


Another DDB Canada and Tribal Worldwide entry, “Ron Jeremy”, also for the Toronto Jewish Film Festival, took home a Broadcast SILVER in the TV Public Service, Single category. “Ron Jeremy” was also edited by Rooster’s Marc Langley, and directed by Brian Lee Hughes out of OPC & Skunk.

See the spot here


Rooster editor Paul Proulx capped off his evening with 3 wins for collaborative projects. A campaign edited by Proulx and directed by Chris Sargent for Grip and client the Sunnybrook Foundation, took home a SILVER in the Broadcast TV Campaign category and another SILVER award in the TV Single, 60 Seconds or More category. Proulx’s film collaboration with director Tamir Moscovici, “KAZ: Pushing the Virtual Divide” also won a MERIT in the Interactive Online Film/Video Single category.

Watch the Sunnybrook Foundation “Michelle”

Watch the trailer for KAZ

A third Red Urban project, again for Volkswagen, walked off with an Interactive MERIT in the Online Film/Video Single category for The Beetle 3-Track “WOTE” all three of which were musically edited by Rooster’s Dave De Carlo and directed by Wendy Morgan from Untitled Films.

London International Awards LIAs: Two Pauls, Two Awards, Gold & Silver

LIAsThe winners from the 2014 London International Awards have been announced!

Congratulations go out to editor Paul Proulx and director Tamir Moscovici on winning GOLD for Sony PlayStation’s Gran Turismo film “KAZ: Pushing the Virtual Divide” in the Branded Documentary Feature Film category. If you want to read more about this project, there’s a link to an interview on The Rooster’s Blog with Paul and Tamir that can be found here and an article about how KAZ is helping to change the game on iTunes.

Congratulations also go out to Red Urban, Untitled Films Hubert Davis and editor Paul Jutras on winning SILVER in the Branded Scripted Short Film category for Volkswagen’s “Once More – The Story of VIN 903847”. To find out more about this fascinating project click here.

The London International Awards recognizes the best in creativity and ideas in all forms of advertising, digital, branded content, design, production and music & sound.


Title: “Once More: The Story of VIN 903847.”
Client: Volkswagen

Director, Marketing at Volkswagen Canada: Peter Blackwell
Manager, Brand Marketing at Volkswagen Canada: Lynne Piette
Manager, Digital Marketing at Volkswagen Canada: Kayan Ng

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Liam Johnstone
Writer: Sarah DiDomenico, Matt Syberg-Olsen
Integrated Producer: Terri Vegso
Account Executive: Dianne Kim
Creative Resources Manager: Mary-Claire Barlow

Production Company: Untitled Films
Director: Hubert Davis
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
DP: John Minh Tran, Chris Romeike

Post Production: Rooster Post
Editor: Paul Jutras
Assistant Editor: Jesse Unruh
Executive Producer: Melissa Kahn

Transfer: Alter Ego
Colourist: Trisha Hagoriles

Online: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Jason Pereira

Audio: Imprint Music, Toronto
Director: Fraser MacDougall



London International Awards: Jutras & Proulx Projects Nab Two

The short list is out for the London International Awards and early congratulations go out to the two Pauls: Jutras and Proulx, both of whom worked on projects that nabbed a shot at gold LIAs in Branded categories.

The BeetleRed Urban’s work for Volkswagen, Once More: The Story of VIN 903847 was short listed in the Branded Scripted Short Film Category. Paul Jutras was the editor, with Untitled Film’s Hubert Davis the director. To find out more about this highly-awarded project, read here.

KAZPaul Proulx edited and co-created the Branded Documentary Feature Film “KAZ: Pushing the Virtual Divide”, with Spy Films director Tamir Moscovici for Sony PlayStation’s Gran Turismo. There’s a link to an interview on The Rooster’s Blog with Paul and Tamir that can be found here and an article about how KAZ is helping to change the game on iTunes.

The London International Awards recognizes and awards creativity and the power of ideas in all forms of advertising, digital, branded content, design, production and music & sound. The winners will be announced on November 3, 2014.

Buckle Up: Read About Moscovici & Proulx’s Wild Ride.

ProulxEditor/Director collaborators Paul Proulx & Tamir Moscovici take a wild ride as automotive film outlaws in a blog titled “Moscovici & Proulx: Gracing Canadian Auto Film” written by the consummate car guy, Trevor Byrne.

Proulx’s “KAZ: Pushing The Virtual Divide” Changes The Game On iTunes

KAZPaul Proulx has always had an ear for sound. And now his work has crossed-over the commercial divide and is being shared on iTunes. Sony PlayStation has released the soundtrack to the Proulx-edited film, “KAZ: Pushing The Virtual Divide” on iTunes for purchase. KAZ is a recent Tamir Moscovici/Paul Proulx collaboration, commissioned by Sony PlayStation. The feature-length film documents the passion and creative drive of Kazunori Yamauchi, the genius behind video game giant, Gran Turismo. Screen Shot 2014-06-12 at 9.26.03 AMProulx is a recent addition to the Rooster Post Production line-up. Tamir Moscovici is a director with Spy Films.

Through the support of PlayStation, KAZ showcases the journey that forever changed the gaming and automotive landscape, as it redefined how people perceive the relationship between art, entertainment and culture. The film has already gained traction on the awards-front, winning Gold at the Gaming Marketing Summit and a Merit at The One Show.

Proulx and Moscovici knew how integral music would be to the storytelling; the right score would add another critical layer of emotional resonance and texture. Pirate Toronto’s Juno award-winning music directors/composers me&john, (Ryan Kondrat and John LaMagna) leapt at the opportunity to work on this unique project. Says Kondrat, “Tamir and Paul never dictated, and always asked our opinion. We were able to stamp who we are artistically on the project, and the end result felt like a true collaboration. This is what happens when you let creatives do their thing.”

When asked if they had any concerns about working on a branded content film, LaMagna said, “We’re extremely excited that this kind of thing can happen today. We think branded content films are a glimpse of what’s to come in the ad world, and we were thrilled that while it was funded by Sony, it didn’t infringe on the creative process. We’ve worked on movies that didn’t give us the same freedom. Ultimately, it was a marketing tool that felt like a creative project. We wanted the songs to feel like real songs, and it feels great to have an ‘ad’ record be legitimately recognized in the music community.””

KAZ has been suggested by Strategy Magazine, to be in the running as a likely contender in the Film – Branded Content category at the 2014 Cannes Lions. Also in the running is another Rooster Post Production project for Red Urban and Volkswagen Canada, “Once More: The Story of VIN 903847” VIN was directed by Untitled Film’s Hubert Davis and edited by Rooster Post’s Paul Jutras.