Category Archives: Beverages

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

Izzy Helps DDB Canada & Dairy Farmers Of Canada Cry Over Spilled Milk

dairy-farmers-of-canada

This latest creative effort for DDB Canada and Dairy Farmers of Canada takes us to a fancy dinner party where the guests are frozen in time, but their tears are very real. Editor Izzy Ehrlich and OPC director Matt Devine collaborate, slowing down the narrative time while keeping the visual narration flow steady and dynamic. The camera weaves its way down the dinner table, revealing each guest as they cry over spilled milk.

Client: Dairy Farmers of Canada
Name of commercial: The Dinner Party
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Creative Director: Paul Wallace
Art Director: George Lin
Copywriter: Alex Manahan
Agency Producer: Stef Fabich/ David Smith

Production Company: OPC
Director: Matt Devine
Cinematographer: Adam Marsden
Executive Producer: Harland Weiss/ Donovan Boden
Line Producer: Ian Webb

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: The Vanity
Colourist: Andrew Exworth

VFX / Finishing Facility: The Vanity
Online Artist: Naveen Srivastava

Audio House: Vapor RMW
Producer/Music Supervisor: Kailee Nowosad

Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

dairyfarmersofcanadaDDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass™ in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website, themilkglass.ca.

milk-glassThe Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Edited by Paul Proulx and directed by Steam Film’s Matt Atkinson.



Client: Dairy Farmers of Canada
Title: “The Milk Glass™”
Length: 1×60, 1×30, 5×15

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Associate Director of Production: Stef Fabich

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Robert Scarborough

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editors: Aaleya Waslat, Colin Murdock
Finishing: Fort York
Lead Flame Artist: Mike Bishop

Colour: Alter Ego
Colourist: Wade Odlum

Audio House: Grayson Matthews

Izzy Ehrlich cuts the latest campaign for DDB Canada and Dairy Farmers of Canada

Screen Shot 2016-05-17 at 10.40.52 AMEditor Izzy Ehrlich and Untitled Films director John Mastromonaco team up on a new Dairy Farmers of Canada campaign for “Project Sleep” out of DDB Canada. Project Sleep seeks to raise awareness of Canada’s sleep problem and provide solutions for those looking to get a better night’s sleep via a new sleep ideas website.

Screen Shot 2016-05-17 at 11.44.25 AM

 

Dairy Farmers of Canada – Goodnight Canada :60

Dairy Farmers of Canada – Man in the Moon :15

Dairy Farmers of Canada – Shhh… :15

Dairy Farmers of Canada – Shhh… :05

 

Client: Dairy Farmers of Canada
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director/Art Director: Craig Ferguson
Associate Creative Director/Writer: Allan Topol
Copywriter: Arjang Esfandiyari
Art Director: Loretta Lau
Agency Producer: Stef Fabich
VP, Director of Client Service: Jacqui Faclier
Group Account Director: Mike Wiles
Account Executive: Alex Miller

 

Production Company: Untitled Films
Director: John Mastromonaco
Director of Photography: John Houtman
Cameraman: John Mastromonaco / John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Jane Thomson

 

Post-Production Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

 

Colour Facility: Alter Ego
Colourist: Eric Whipp

 

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

 

Audio House: Grayson Matthews

 

 

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