Category Archives: Beer

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

Paul Proulx Raises A Pint With DDB & Dairy Farmers of Canada

dairy-farmers-of-canada

Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.

Client: Dairy Farmers of Canada
Title: “Pour a Tall Cold One”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Allan Topol
Associate Creative Director: Craig Ferguson
Agency Producer: Lorrie Zwer

Executive Producer: Eva Preger
Production Company: Soft Cititzen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: The Eggplant

Marc Langley Keeps On Truckin’ With Rethink & Coors Light

Coors Light

To love winter is to embrace it. Cold and all. In this Coors Light spot from Rethink, editor Marc Langley and Spy Films director Tamir Moscovici make sure Coors Light keeps on truckin’ no matter what the season. Beautiful shots of mountain scenery accompany the Coors Light truck taking viewers on a lively journey up a snowy mountain. At the peak of the action is a party waiting to happen. An original track by Vapor-RMW completes the fun.

Agency: RETHINK
Executive Creative Director: Aaron Starkman
Creative Director: Mike Dubrick & Joel Holtby
Copywriter: Mike Dubrick
Art Director: Joel Holtby
Director of Broadcast Production: Catherine Dumas

Production Company: SPY FILMS
Director: Tamir Moscovici
Cinematographer: Anthony Arendt
Executive Producer: Marni Luftspring
Line Producer: Erik Wilson

Editing Facility: ROOSTER POST PRODUCTION
Editor: Marc Langley
Assistant Editor: C. Hilary Smith

Colour Facility: ALTER EGO
Colourist: Eric Whipp

Finishing Facility: FORT YORK
Online Artist: Ernie Mordak (30) & Mike Bishop (15)
Online Assistant: Melissa Vasiliev (30) & Luke White (15)

Audio House: Original Music VAPOR-RMW
Creative Director: Ted Rosnick
Producer: Kat Stewart
Executive Producer: Jeff Cohen

#IAMCANADIAN: It Takes A Brit To Know What Makes Us Canadian In Any Language

Screen Shot 2015-06-23 at 2.46.19 PMIt figures that an Englishman would be called upon to craft a spot about what makes someone Canadian. And for “Global”, the latest Molson Canadian Beer Fridge creative from Rethink, it makes perfect sense. Editor Marc Langley – who now calls Canada his home – has been a part of the Molson Canadian Beer Fridge #IAmCanadian creative from day one. Langley’s editoral tells the #IAMCANADIAN story in lots of different languages and a shared love for a great brew. The spot was directed by Suneeva’s Danielle Levitt.

 

 

Title: Global
Client: Molson Canadian
Agency: Rethink, Toronto
Creative Director: Aaron Starkman, Chris Staples, Dre Labre, Joel Holtby, Mike Dubrick
Writer: Mike Dubrick
Art Director: Joel Holtby
Account Director: Barrett Holman, Cheryl Munroe, Julie Kerr
Broadcast Producer: Monika Ghobrial

 

Production Company: Suneeva
Director: Danielle Levitt
Producer: Erik Wilson
Executive Producer: Geoff Cornish

 

Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman

 

Colourist: Andrew Exworth, The Vanity

 

Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Paul Binney

 

Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson

 

Rooster Post Helps Put The Cheers Into Rethink’s Coors Light Games

Screen Shot 2015-06-16 at 10.24.24 AMThis summer, Rethink and Coors Light are celebrating backyard games with an epic 2-day tournament called “The Coors Light Games”. These Games feature really, really, really amateur athletes whose only athletic skill is in finding a special gold Coors Light can to qualify. We say cheers to that. The creative was directed by The Corner Store Film’s Jorn Haagen with editorial by Marc Langley.

 

 

Screen Shot 2015-06-16 at 10.23.41 AM

Client: Coors Light
Agency: Rethink, Toronto
Creative Director: Aaron Starkman
Creative: Marie Richer
Creative: Jamie Umpherson
Broadcast Producer: Vanessa Birze
Account Executive: Lynn Summers
Account Supervisor: Sarah Reidlinger

 

Production Company: The Corner Store Films
Director: Jorn Haagen
Executive Producer: Susi Patterson
Producer: Kirsten Bowman

 

Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman

 

Colourist: Eric Whipp, Alter Ego

 

Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Ernest Mordak

 

Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson

 

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ClioSports Gold & Silver: An Eternal Win for Rethink and Molson Canadian

Shot #1Congratulations to our friends at Rethink Toronto on winning a Gold ClioSports award in the Digital/Social category plus a Silver in the Engagement/Experiential category for Molson Canadian “Hockey Heaven”.
Screen Shot 2015-06-15 at 12.03.01 PM
See these links for “Hockey Heaven” entry details + credits:
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In addition … a big round of applause for editor Marc Langley and the folks at Fort York VFX for their contribution to this campaign.
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