Category Archives: Beer Advertising

Dave De Carlo Teams Up With Anomaly and Bud Light

Some things go better together. And some things just want to compete. Such is the case with the launch of Bud Light’s NFL team cans in an eye-catching spot out of Anomaly. Dave De Carlo collaborated with Someplace Nice director Drew Lightfoot on “Who You Got?” a spot created to get consumers excited about the upcoming football season with the benefit of going can vs can and team vs team.


Brand: Bud Light
Title: Who You Got?

Agency: Anomaly
Executive Creative Director: Dave Douglass
Creative Directors: Gary Westgate, Neil Blewett, Jack Latulippe
Copywriter: Ryan Chiasson
Art Director: Jordan Dunlop
Head of Production: Janice Bisson
Producer: Kris Anzlinger

Production Company: Someplace Nice
Director: Drew Lightfoot
Executive Producer: Chilo Fletcher
Director of Photography: Vinit Borrison
Line Producer: Gill Gardner
Production Manager: Scott Rudderham

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth

Finishing Facility: Fort York VFX
Flame Artist: Paul Binney
Flame Assistant: Luke White

Audio House: BoomBox

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

Paul Proulx Raises A Pint With DDB & Dairy Farmers of Canada

dairy-farmers-of-canada

Paul Proulx edits this latest creative for DDB Canada and Dairy Farmers of Canada. Working with Soft Citizen directorial duo Aircastle (William Beauchamp & Jamie Cussen), Paul got a chance to put his comedic editorial skills front and center. The premise of the creative? After an exciting game of hockey, there’s nothing like sharing a tall, cold brewski mooski with the guys. Cheers to that.

Client: Dairy Farmers of Canada
Title: “Pour a Tall Cold One”

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Allan Topol
Associate Creative Director: Craig Ferguson
Agency Producer: Lorrie Zwer

Executive Producer: Eva Preger
Production Company: Soft Cititzen
Director: Aircastle (William Beauchamp & Jamie Cussen)
Director of Photography: John Houtman

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak

Audio House: The Eggplant

Marc Langley Keeps On Truckin’ With Rethink & Coors Light

Coors Light

To love winter is to embrace it. Cold and all. In this Coors Light spot from Rethink, editor Marc Langley and Spy Films director Tamir Moscovici make sure Coors Light keeps on truckin’ no matter what the season. Beautiful shots of mountain scenery accompany the Coors Light truck taking viewers on a lively journey up a snowy mountain. At the peak of the action is a party waiting to happen. An original track by Vapor-RMW completes the fun.

Agency: RETHINK
Executive Creative Director: Aaron Starkman
Creative Director: Mike Dubrick & Joel Holtby
Copywriter: Mike Dubrick
Art Director: Joel Holtby
Director of Broadcast Production: Catherine Dumas

Production Company: SPY FILMS
Director: Tamir Moscovici
Cinematographer: Anthony Arendt
Executive Producer: Marni Luftspring
Line Producer: Erik Wilson

Editing Facility: ROOSTER POST PRODUCTION
Editor: Marc Langley
Assistant Editor: C. Hilary Smith

Colour Facility: ALTER EGO
Colourist: Eric Whipp

Finishing Facility: FORT YORK
Online Artist: Ernie Mordak (30) & Mike Bishop (15)
Online Assistant: Melissa Vasiliev (30) & Luke White (15)

Audio House: Original Music VAPOR-RMW
Creative Director: Ted Rosnick
Producer: Kat Stewart
Executive Producer: Jeff Cohen

A Big Night At The ADCCs for Rooster Post

Award photoLast night The Advertising & Design Club of Canada celebrated creativity and the craft at their annual awards show. Rooster Post Production is proud to have won for, and to have played a creative part in so many outstanding television, interactive and experiential projects. Congratulations to all the winners, especially our editors Marc Langley, Paul Proulx, Izzy Ehrlich, Jeff Poremba and Joey Whitelaw. A big shout out to the agency creatives and producers at Anomaly, DDB Canada, FCB Toronto, GREY, Leo Burnett, Rethink and Tribal Worldwide Canada for the opportunity to work on these projects.

Broadcast Gold : Editing “Invade”

Editor: Marc Langley
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Flame Artist: Ernest Mordak, Fort York VFX
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Agency: FCB Toronto
Client: Ontario Tourism
Full Credits
“Invade” also won:
Broadcast Silver – Sound Design
Broadcast Silver – Cinematography

 

 

Integrated Campaign Gold : Advertising Integrated Campaign “Groceries Not Guns”

Interactive Gold : Digital Integrated Campaign

Interactive Gold : Miscellaneous Non Profit/Public Service

Silver : TV Public Service Campaign “Not Allowed/Lockdown”

Silver, TV Single Low Budget or Less ($50,000 or less) “Not Allowed”

Silver, TV Public Service, Campaign “Not Allowed”, “Lockdown”

Editor: Paul Proulx (“Not Allowed”)
Assistant Editor: Colin Murdock
Flame Artist: Mike Bishop, Fort York VFX
Agency: GREY
Client: Moms Demand Action For Gun Sense In America
Full Credits

 

 

Interactive Gold : Online Video, Series “It Speaks For Itself”

Silver : Online Video, Single “Tap”

Silver : Online Video, Single “6 Pack”

Silver : Online Video, Single Tap “Mural”

Editor: Joey Whitelaw
Online: Ernest Mordak, Fort York VFX
Production Company: Sequoia
Director: Trevor Cornish
Agency: Anomaly
Client: Shock Top

 

 

Advertising Silver : Experiential, Single, “Hockey Heaven”

Media Interactive & Promo Merit : “Hockey Heaven”

Interactive Merit : Digital Integrated Campaign “Hockey Heaven”

Editor: Marc Langley (“Epic Rink”, “Hockey Heaven”)
Assistant Editor: Spencer Shiffman
Flame Artist: Paul Binney, Fort York VFX
Agency: Rethink
Client: Molson Canadian
Full Credits “Hockey Heaven”
Full Credits “Epic Rink”

 

 

 

 

Interactive Gold : Digital Installation “Uber Safe”

Gold : Innovative Use of Technology

Gold : Media Innovation

Silver : Out of Home Enhanced, Single

Silver : Promo

Silver : Experiential, Single

Editor: Joey Whitelaw
Fort York VFX
Production Company: Someplace Nice
Director: Sean McBride
Agency: Rethink
Client: Uber

 

 

 

Silver Broadcast : TV Single, 30 Seconds “Prom Night”

Silver TV Single, 60 Seconds or More

Editor: Marc Langley
Flame Artist: Paul Binney, Fort York VFX
Agency: DDB Canada
Client: Volkswagen Tiguan
Full Credits

 

 

 

Merit Broadcast Direction “Humans for Humans”

Editor: Izzy Ehrlich
Online: Ernest Mordak, Fort York VFX
Production Company: OPC/Family Style
Director: Angie Bird
Agency: Leo Burnett
Client: Raising The Roof

 

 

Interactive Silver : Product or Service Promotion  “Fry Defender”

Editor: Jeff Poremba
Online: Andrew Rolfe, Fort York VFX
Production Company: OPC/Family Style
Director: Jono Hunter
Agency: Tribal Worldwide, a division of DDB
Client: McDonalds

 

 

 

#IAMCANADIAN: It Takes A Brit To Know What Makes Us Canadian In Any Language

Screen Shot 2015-06-23 at 2.46.19 PMIt figures that an Englishman would be called upon to craft a spot about what makes someone Canadian. And for “Global”, the latest Molson Canadian Beer Fridge creative from Rethink, it makes perfect sense. Editor Marc Langley – who now calls Canada his home – has been a part of the Molson Canadian Beer Fridge #IAmCanadian creative from day one. Langley’s editoral tells the #IAMCANADIAN story in lots of different languages and a shared love for a great brew. The spot was directed by Suneeva’s Danielle Levitt.

 

 

Title: Global
Client: Molson Canadian
Agency: Rethink, Toronto
Creative Director: Aaron Starkman, Chris Staples, Dre Labre, Joel Holtby, Mike Dubrick
Writer: Mike Dubrick
Art Director: Joel Holtby
Account Director: Barrett Holman, Cheryl Munroe, Julie Kerr
Broadcast Producer: Monika Ghobrial

 

Production Company: Suneeva
Director: Danielle Levitt
Producer: Erik Wilson
Executive Producer: Geoff Cornish

 

Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman

 

Colourist: Andrew Exworth, The Vanity

 

Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Paul Binney

 

Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson