Category Archives: Automotive

Chris Parkins Brings #EDITFICATION to Red Urban and Subaru

Look out #peeps there’s a new hashtag in town and #editor Chris Parkins is claiming ownership. #Editfication: The editorial state of having satisfied clients. Chris Parkins teamed up with Circle Productions director James Haworth to bring the classic thought leader-new product launch to life in this spot for Red Urban and Subaru. #Editfication.

Client: Subaru Canada
Title: “Introducing The Sport Utility Sedan”

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director/Art Director: Patrick Shing
Creative Director/Copywriter: Pete Gardiner
Art Director: Justin Platnar
Copywriter: Benjamin James O’Neill
Agency Producer: Anna Tricinci

Production Company: Circle Productions
Director: James Haworth
DOP: Tico Poulakakis
Executive Producer: Karen Tameanko

Editing Facility: Rooster Post Production
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Colour Facility: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Mariya Guzavo

Finishing: Fort York VFX
Online Artist: Paul Binney
Assistant Online Artist: Kevin Asis
CG Artist: Kate Ballard

Audio House: Vapour-RMW
Producer: Ted Rosnick

Editor Paul Proulx Goes Off Road for Anomaly and BRP Can-Am

Once you’ve seen a Maverick Trail you can’t help but want to drive one. Editor Paul Proulx showcases the fun off-road vehicle with a cut that runs the gamut from point A to Z with lots of beautiful visuals in between, courtesy of Holiday Films director Ryan Gibb. “Meet You Out There” is Anomaly’s creative vision for client BRP Can-Am.

Client: BRP Can-Am
Title: Meet You Out There

Agency: Anomaly
Partner & ECD: Dave Douglass
Senior Writer: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Director/DP: Ryan Gibb
Executive Producer: Josephina Nadurata

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Finishing: Fort York VFX
Lead Flame Artist: Mike Bishop

Audio House: Eggplant

Colour: Alter Ego
Colourist: Eric Whipp

A Fan of the Atypical, Dave De Carlo Cuts a Campaign of Atypical Spots for Red Urban and Subaru

A typical sports car commercial might feature the vehicle demonstrating its ability to smoke the competition in a 0 to 100 KM test on a closed track. Not the impressively agile Subaru WRX. This campaign is all about the atypical. Editor Dave De Carlo teamed up with Red Urban to bring their vision of an atypical sports car demo to life in a campaign of spots aimed at showing the speed and agility of the car. Dave flew to the west coast for on-set VFX supervision and editing on the ambitious shoot. The set was located in the mountains of Vancouver.

To see all the spots in the series click here




Brand: Subaru WRX
Title: The Atypical 0-100 km/h Test

Agency: Red Urban
Executive Creative Director: Christina Yu
Creative Director / AD: Patrick Shing
Creative Director / Copy Writer: Peter Gardiner
Producer: Anna Tricinci
Integrated Producer: Tara Giacinti

Production Company: Revel Productions + Whistler Creek Productions
Director / Cinematographer: Rupert Walker
Producer: Shin Campos

Editing Facility: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: The Vanity
Colourist: Andrew Exworth
Colour Assistant: Brock Cruess

Finishing Facility: Rooster Post Production
Finishing + VFX: Dave De Carlo

Additional Compositing: Fort York VFX
Flame Artists: Paul Binney, James Marin, Marco Polsinelli, Andrew Rolfe
Flame Assistants: Luke White and Alex McKay

Audio House: Vapor RMW
Creative Director: Ted Rosnick

It May be Winter, But Paul Proulx is Giving Innocean and Kia a Lift

kiaWe love a good demonstration, especially when the concept is clever and entertaining. In this film, Kia takes the saying, “seeing is believing” to a whole new level with “The Kia Chairlift: Made To Conquer Winter”, edited by Paul Proulx and directed by Charles Wahl from Asymetric. To prove that Kia can handle winter snow, the folks at Innocean came up with the idea of giving skiers a lift up the mountain. But not in a chair lift … in a Kia. What starts as a ‘what’ moment, quickly turns into a ‘WOW’ moment for these skiers. Paul delivers a dynamic, finely-tuned cut that deftly showcases Charles and Samy’s beautiful shots of the scenery, skiers, and car while giving the dialogue elbow room to tell the story.

Client: Kia
Title: The Kia Chairlift: Made to Conquer Winter

Agency: Innocean
Creative Director: Gerald Schoenhoff
Copy Writer: Jonathan King
Art Director: Arron Isaac
Producer: Alina Prussky

Executive Producer: Evan Landry
Production Company: Asymetric
Director: Charles Wahl
Director of Photography: Samy Inayeh

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate

It Looks Like Sunny Days Ahead for Marc Langley, DDB & Volkswagen


Editor Marc Langley knows how to chase the rain clouds away. The story begins on a rainy day and a washed out picnic … until Dad takes the wheel and saves the day in this spot for DDB & Volkswagen, directed by Soft Citizen director Arni Thor Jonsson.

Client: Volkswagen Group Canada
Title: Sun Chasers
Director of Marketing: Peter Blackwell
Manager, Brand Marketing: Lynne Piette
Marketing Coordinator: Laurelle Hoogendoorn

Agency: DDB Canada
Executive Creative Director: Barb Williams
Creative Director: Rob Sturch
Art Director: Kelsey Hughes
Copywriter: Ella Dalling
Producer: Matthew Sy
Group Account Director: Adam Lang
Account Executive: Vivian Poon

Production Company: Soft Citizen
Director: Arni Thor Jonsson
Line Producer: Chris Boddy
DOP: Peter Simonite
Executive Producer: Eva Preger
Executive Producer: Link York
Head of Production: Rob Burns
Editing Facility: Rooster Post Production
Editor: Marc Langley

VFX/Finishing Facility: Alter Ego
Flame Artist: Andres Kirejew

Colour Facility: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews Audio Design

Paul Proulx Buckles Up For Innocean & Hyundai

Screen Shot 2016-05-25 at 5.02.52 PMIt’s no accident when editor Paul Proulx and Spy Films director Tamir Moscovici work together, incredible things happen. In this spot for Innocean and Hyundai, built-in safety features work as if by magic, making one Mom’s ride a whole lot better.

Client: Hyundai
Agency: Innocean
VP/ Exec Creative Director: Simon Duffy
Senior Art Director: Andrei Sherwin
Senior Copywriter: Tim Das
Agency Producer: Alina Prussky

Production Company: Spy Films
Director: Tamir Moscovici
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Line Producer: Erik Wilson

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX: The Embassy 

Finishing Facility: Fort York
Online Artist: Mike Bishop

Online Assistant: Luke White

Audio House: The Eggplant
Producer/Music Supervisor: Nicola Treadgold

Christina Humphries Makes The Catch For JWT And Mazda

"Bouquet Getaway"You’re in a park. You and your boyfriend come across a wedding and you crash it. Then, you catch the wedding bouquet. Do you a) hand it back or b) make a fast getaway? In this charming spot for JWT and Mazda, they opt for the getaway naturally, but not before outfoxing the wedding party. “Bouquet Getaway” was edited by Christina Humphries and directed by Wilfrid Park’s Miguel Campaña.



Client: Mazda
Agency: J. Walter Thompson
SVP Executive Creative Director: Ryan Spelliscy
VP Creative Director: Ari Elkouby
Art Director: Cindy Habana
Copywriter: Mike DeCandido
Producer: Pam Portsmouth


Production Company: Wilfrid Park
Executive Producer: Angie Colgoni & Tuula Hopp
Director: Miguel Campaña


Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup


Colour: RedLab
Colourist: Jason Zukowski


Finishing: Fort York VFX
Lead Flame Artist: Ernie Mordak
Flame Assistant: Luke White


Audio House: Pirate Toronto
Producer/Music Supervisor: Maggie Blouin Pearl, Chris Tait