Category Archives: Alcoholic Beverages

Christina Humphries, T2XI and Moosehead Celebrate 150 Years of Cheers

Moosehead and T2XI celebrate 150 Years of Canadian pride in this sixty-second spot edited by Christina Humphries. Christina collaborated with Alter Ego Film’s director David Whiteson In the spot, we see Moosehead bottles on a factory conveyor belt. The story of 150 years animates on the labels as the bottles rush by, with each ‘story’ being about a pioneering moment in Canadian history. Raise a glass and say cheers, to 150 years.

Client: Moosehead Breweries
Title: Moosehead 150

Agency: T2XI
Chief Creative Officer: Jeff MacEachern
Copywriter: Marc Levesque
Art Director: Dan Cantelon
Executive Producer: Steve Emmens

Production Company: Alter Ego Films
Director: David Whiteson
Director of Photography: Eric Whipp
Executive Producer: Hilda Pereira

Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup

Finishing: Alter Ego
Lead Online Artist: Andres Kiresjew

Colour: Alter Ego
Colourist: Eric Whipp

Audio House: Grayson Matthews

Dave De Carlo’s VFX and Editorial Is The Right Mix for Anomaly and Bud Light Radler

Dave De Carlo’s visual effects expertise is just as impressive as his editorial skills. When the creative for Bud Light Radler dictated the need for an on-set visual effects supervisor, Dave De Carlo provided the perfect combination of technical VFX and creative storytelling for Anomaly and client Bud Light.

Client: Bud Light Radler
Name of Commercial: Juice

Agency: Anomaly
Partner & ECD: Dave Douglass
Partner & ECD: Pete Breton
Creative Director: Neil Blewett
Creative Director: Gary Westgate
Senior Copywriter: Jeff Collins
Senior Art Director: Anton Ratinsky
Senior Producer: Sharon Kosokowsky

Production Company: Holiday Films
Partner/Executive Producer: Derek Sewell
Director/Cameraman: Ryan Gibb
Producer: Jeff Darragh

Post Production Facility: Rooster Post Production
Visual Effects Supervisor: Dave De Carlo
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin

Colour Facility: Alter Ego
Colourist: Wade Odlum

Finishing: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: Justin Lee, Ernest Mordak, James Marin
Flame Assistant: Luke White, Melissa Vasiliev

Audio: Imprint Music

Marc Langley Keeps On Truckin’ With Rethink & Coors Light

Coors Light

To love winter is to embrace it. Cold and all. In this Coors Light spot from Rethink, editor Marc Langley and Spy Films director Tamir Moscovici make sure Coors Light keeps on truckin’ no matter what the season. Beautiful shots of mountain scenery accompany the Coors Light truck taking viewers on a lively journey up a snowy mountain. At the peak of the action is a party waiting to happen. An original track by Vapor-RMW completes the fun.

Executive Creative Director: Aaron Starkman
Creative Director: Mike Dubrick & Joel Holtby
Copywriter: Mike Dubrick
Art Director: Joel Holtby
Director of Broadcast Production: Catherine Dumas

Production Company: SPY FILMS
Director: Tamir Moscovici
Cinematographer: Anthony Arendt
Executive Producer: Marni Luftspring
Line Producer: Erik Wilson

Editor: Marc Langley
Assistant Editor: C. Hilary Smith

Colour Facility: ALTER EGO
Colourist: Eric Whipp

Finishing Facility: FORT YORK
Online Artist: Ernie Mordak (30) & Mike Bishop (15)
Online Assistant: Melissa Vasiliev (30) & Luke White (15)

Audio House: Original Music VAPOR-RMW
Creative Director: Ted Rosnick
Producer: Kat Stewart
Executive Producer: Jeff Cohen

Rooster Post Helps Put The Cheers Into Rethink’s Coors Light Games

Screen Shot 2015-06-16 at 10.24.24 AMThis summer, Rethink and Coors Light are celebrating backyard games with an epic 2-day tournament called “The Coors Light Games”. These Games feature really, really, really amateur athletes whose only athletic skill is in finding a special gold Coors Light can to qualify. We say cheers to that. The creative was directed by The Corner Store Film’s Jorn Haagen with editorial by Marc Langley.



Screen Shot 2015-06-16 at 10.23.41 AM

Client: Coors Light
Agency: Rethink, Toronto
Creative Director: Aaron Starkman
Creative: Marie Richer
Creative: Jamie Umpherson
Broadcast Producer: Vanessa Birze
Account Executive: Lynn Summers
Account Supervisor: Sarah Reidlinger


Production Company: The Corner Store Films
Director: Jorn Haagen
Executive Producer: Susi Patterson
Producer: Kirsten Bowman


Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman


Colourist: Eric Whipp, Alter Ego


Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Ernest Mordak


Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson



Marc Langley, Rethink, Molson Canadian & Untitled Films Score Another One #ANYTHINGFORHOCKEY

Epic RinkRethink and Molson Canadian are back and bigger and better than before …  with an inspiring group of hockey fans who took their love of hockey to the next level to show how they’d do #ANYTHINGFORHOCKEY. This epic spot, featuring an exhilarating game of hockey played on Molson’s iconic rink in the mountains, was edited by Marc Langley and directed by Untitled Film’s Tyler Williams. According to Langley, it was all fun … as his skillful edit takes the story to a new level; from the helicopter pad face off, to the winning game goal, to the Molson Beer Fridge hat trick, right on through to the overtime surprise ending for the fans.



Title:  Epic  Rink
Client:  Molson
Agency:  Rethink,  Toronto
Creative Director: Aaron Starkman
CD/Writer: Mike Dubrick
CD/Art Director: Joel Holtby
Account  Director:  Scott  Lyons
Broadcast  Producer:  Kelly  Cavanaugh


Production  Company:  Untitled  Films
Director:  Tyler  Williams
Executive  Producer:  Peter  Davis
Producer:  Erik  Wilson
PM  /  Producer:  John  Kerr
DOP:  John  Houtman


Post  Production:  Rooster Post Production
Editor:  Marc  Langley
Assistant  Editor:  Spencer  Shiffman
Executive  Producer:  Melissa  Kahn


Colourist:  Wade  Odlum,  Alter  Ego


Post  Production:  Fort  York  VFX
Executive  Producer:  Amanda  Lariviere
Flame  Artist:  Paul  Binney


Music  and  Sound  Design:  RMW  Music
Producer:  Ted  Rosnick
Composer:  Mark  Rajakovic
Executive  Producer:  Jeff  Cohen




Editor Marc Langley Takes a Skate Down Memory Lane for Rethink and Molson

How would you say thanks to an important person in your life … one who made big sacrifices just to give you a shot at playing hockey? To show his Dad how much he appreciates everything he’s done, Molson teamed up with the son and his father to give the two men the hockey experience of a lifetime.

“Hockey Heaven” was directed by Spy Films Tamir Moscovici and edited by Marc Langley for agency Rethink and client Molson Canadian and features heartwarming moments on a magical rink that’s set in the Rockies.

Traveling to a remote location by helicopter, this spot makes us all want to take our hockey-loving Dads out for a skate down memory lane.




Client: Molson Canadian
Agency: Rethink, Toronto
Creative Director: Aaron Starkman and Chris Staples
CD/Writer: Mike Dubrick
CD/Art Director: Joel Holtby
Group Account Director: Cheryl Munroe
Account Director: Scott Lyons
Broadcast Producer: Kelly Cavanaugh


Production Company: Spy Films
Director: Tamir Moscovici
Executive Producer: Carlo Trulli
Producer: Erik Wilson
PM / Producer: John Kerr
DOP: Anthony Arendt
Camera Operator: Regan Enderi
Cineflex Operator: John Trapman


Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman
Executive Producer: Melissa Kahn


Colourist: Wade Odlum, Alter Ego


Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Paul Binney


Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson
Media Services: Sebastian Biega & Chris Masson




Editor Izzy Ehrlich Gets The Ultimate 12th Fan Experience Thanks to Bud Light

The ultimate 12th fan experience? The Bud Light Living Line and #budlightliving take 3 of the biggest Seahawks fans from Vancouver to cheer with 68,000 fans in Seattle, thanks to Anomaly and Bud Light. Capturing the story was Descendants director James Arthurs with an editorial touchdown by Izzy Ehrlich.

“12th” Fan
Client: Bud Light
Agency: Anomaly
Copywriter: Matthew Donne
Art Director: Rich Brown
Creative Director: Dave Douglas, Pete Breton
Account Services: Leah Given, Mike Stollar, Sandra Dalla Guistina, Abigail Berkley
Producer: Leanne McLellan


Production Company: Descendants
Director: James Arthurs
Executive Producer: Tasha Litt
Line Producer: Ahnee Boyce


Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Rebecca LaFortune


VFX: Fort York
Artist: Fort York Team
Finishing: Fort York
Lead Flame Artist: Fort York Team


Colour Facility: Alter Ego
Colourist: Tricia Hagoriles


Audio House: Apollo
Producer/Music Supervisor: Daenen Bramberger / Yan Dal Santo