Izzy Ehrlich gets behind Rethink and the Raptors for the playoffs

It’s game on for the NBA playoffs and the Toronto Raptors. In support, Rethink and Coors Light enlisted the team of editor Izzy Ehrlich and Spy Films directors Lucas Dabrowski + Etienne Proulx to help create some buzz. In the spot, Lucas Dabrowski shot the non-product elements, while Etienne Proulx handled the product shots.

Brand: Coors Light
Title: Raptors Playoffs

Agency: Rethink
Creative Director: Aaron Starkman
Art Director: John Ricciardella
Copywriter: Tyler Copoc
Agency Producer: Margaret John

Production Company: Spy Films
Directors: Lucas Dabrowski, Etienne Proulx
Cinematographer: Kiel Milligan, Etienne Proulx
Executive Producer: Natalia Winardi
Line Producer: David Cosgrove

Editing Facility: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Colour Facility: Alter Ego
Colourist: Eric Whipp

VFX / Finishing Facility: Fort York
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev

Audio House: Vapor RMW
Producer/Music Supervisor: Ted Rosnick

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